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Marketing Manager

Posted January 22, 2022

Hilton Phoenix at the Peak
Phoenix, AZ
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About This Job

ESSENTIAL JOB FUNCTIONS:

  •  Plan and execute advertising and promotion campaigns. Manages the relationship between the Resort and other vendors.  Meet regularly with hotel department heads, proactively providing marketing and strategic plans to the hotel.  Ensure all campaigns are in compliance with Crescent Hotels and Resorts advertising standards and guidelines.  Manage the coordination of Hilton Worldwide Marketing Programs, including Internet, HHonors and cluster marketing opportunities as presented. Manages updates to PIM/hilton.com, social networking and 3rd party Web sites. Plans and implements Media Budget and Media Planning with Director of Advertising and Area Director of Sales and Marketing.
  • Manages and maintains the following:
    • Property collateral programs.
    • Logo, slides and photography catalogue, digital library and monthly newsletters.
    • Provide oversight to Public Relations on a monthly basis.
    • Development of promotional concepts for each hotel as needed to fill low levels of occupancy, food and beverage sales and expand awareness of on-site recreational activities.
    • Develop merchandising programs.
    • Update and oversight of Internet sites including special promotions, accurate loading of hotel information, competitive analysis, trends and recommendations
  • Oversee the lifecycle of all marketing work orders for the Hilton Phoenix Resort at the Peak

SUPPORTIVE FUNCTIONS:

In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the company.

  • Assist where appropriate in related trade civic/business related functions and a representative of Hilton in the promotion of the property and/or the city.
  • Provide analysis necessary in the development of the annual business plan and related presentations.
  • Attend weekly sales, marketing and revenue management meetings as necessary.
  • Other duties as assigned by the Supervisor.

 SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY:

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation.

  • Ability to perform critical analysis.
  • Knowledge of basic principles of marketing including merchandising, public relations and advertising.
  • Knowledge of Internet based applications and Social Networking best practices in the industry of hospitality.
  • Ability to communicate effectively in English with employees and customers understand reports and related correspondence and accurately perform all related job functions.
  • Ability to work closely with internal and external customers and staff, some of whom will require high levels of patience, tact and diplomacy to diffuse anger, collect accurate information and resolve conflicts. Maintain a professional image and conduct at all times.
  • Ability to prioritize and organize workload to ensure deadlines are met.
  • Computer skills with knowledge of Word, Excel, PowerPoint and Publisher.
  • Ability to lift and/or transport items weighing up to 25lbs

REQUIRED SKILLS AND ABILITIES:

Must have the ability to communicate in English.  Self-starting personality with an even disposition.  Maintain a professional appearance and manner at all times.  Can communicate well with guests.  Must be willing to “pitch-in” and help co- workers with their job duties and be a team player.  Knowledge of a hotel structure and how all departments interact.  Ability to effectively communicate with customers in a friendly and positive manner, in order to solicit business, meet client needs and resolve complaints.  Ability to move throughout the hotel to conduct site inspections. 

QUALIFICATION STANDARDS:

EXPERIENCE:                Minimum two years in Marketing; prefer Hospitality

PERFORMANCE STANDARDS

Customer Satisfaction: 

Our customers are what we are about.  One of the keys to a positive guest experience is positive interaction with Crescent staff.  It is essential that you remain professional at all times, and that you treat all guests and associates with courtesy and respect, under all circumstances.  Every Crescent associate is a guest relations ambassador, every working minute of every day. 

Work Habits:

In order to maintain a positive guest and associate experience, your work habits should always meet and strive to exceed hotel standards for work procedures, dress, grooming, punctuality and attendance.  You should be adaptable to change in your work area and in hotel procedures with a willingness to learn new skills and/or improve existing ones, have the ability to solve routine problems that occur on the job and ask for help whenever you are not sure how to do something.

Safety & Security: 

The safety and security of our guests and associates is of utmost importance to Crescent.  Every Crescent associate should adhere to the hotel security policies and procedures, particularly regarding key controls, lifting heavy objects, using chemicals, and effectively reporting safety hazards and safety concerns.

NOTE:        

This description excludes non-essential and marginal functions of the position that are incidental to the performance of the fundamental job duties.  Furthermore, the specific examples in each section are not intended to be all-inclusive.  Rather, they represent the typical elements and criteria considered necessary to perform the job successfully.  Other job-related duties may be assigned by the associate’s supervisor.

Furthermore, this description is subject to change, in the sole discretion of the Company, and in no way creates an employment contract, implied or otherwise; each associate remains, at all times, an “at will” associate.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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About this Employer

Hilton Phoenix at the Peak

7677 N 16th Street
Phoenix, AZ 85020-4434

(602) 997-2626

573 Room Resort

www3.hilton.com

At A Glance

Fun days by the pool. Relaxing at the spa. Award-winning Coyote Camp for kids. Hilton Phoenix at the Peak, a mountainside Phoenix retreat, offers activities for the whole family. Check out our Hole-in-the-Wall River Ranch, complete with four acres of pools, lazy river, waterslide, miniature golf, and four tennis courts. With all-suite accommodations, you'll find plenty of space to feel right at home. 

  • All-suite resort near downtown Phoenix and Scottsdale
  • Exclusive concierge, pool at redesigned Agave Suites at North Pointe
  • River Ranch Water Park with pools, waterslide and lazy river
  • Tocasierra Spa & Salon, fitness center, tennis courts, miniature golf
  • Poolside dining, seasonal barbeque and Rico's American Grill
  • 48,000 sq. ft. meeting & event space, indoor/outdoor receptions