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Director of Sales & Marketing

Posted January 14, 2022

Newport News Marriott at City Center
Newport News, VA
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About This Job

Overview

The Director of Sales & Marketing is responsible for determining the demand for products and services offered by the hotel and its competitors and identify potential customers. They are responsible for developing pricing strategies with the goal of maximizing hotel profits and share of the market while ensuring the hotel's customers are satisfied. The Director of Sales & Marketing will oversee product development or monitor trends that indicate the need for new products and services.

Key Duties & Responsibilities

  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
  • Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
  • Consult with product development personnel on product specifications such as design, color, and packaging.
  • Compile lists describing product or service offerings.
  • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Select products and accessories to be displayed at trade or special production shows.
  • Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
  • Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
  • Initiate market research studies and analyze their findings.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Conduct economic and commercial surveys to identify potential markets for products and services.

Education and Experience

·      Bachelor’s Degree (Four Year College or University) preferred: or 7 Years Work Equivalent

·      Knowledge of Hotel Computer Systems, including Delphi. Knowledge of Microsoft Office Suite

·      Premium brand experience highly preferred (Hilton, Hyatt, Marriott or IHG)

Crestline Hotels & Resorts is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, sexual orientation, gender, identity, or disability status. 

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About this Employer

Newport News Marriott at City Center

740 Town Center Drive
Newport News, VA 23606

(757) 873-9299

256 Room Hotel

www.marriott.com

Our Hotel

Maximize your comfort and minimize your travel stresses when you stay at Newport News Marriott at City Center. Our hotel is located in city center Newport News, with access to popular destinations including Newport News Shipbuilding, Yorktown Beach, and Langley Air Force Base. Our hotel at Oyster Point is an ideal home base for exploring the area on foot or by car. Stay connected for work or pleasure with our high-speed WiFi and ergonomic workstations in every room. Fuel up on creative appetizers and hearty entrees for breakfast, lunch, and dinner at our Newport News restaurant, Kitchen 740. Our fitness center offers cardio equipment and free weights to help you maintain your exercise routine while traveling, or take a lap in our indoor pool. From hosting a meeting with colleagues in our conference space, to exploring the many things to see and do in Eastern Virginia, you'll find everything you need at Newport News Marriott at City Center.