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Director of Sales PGA National Resort

Posted January 16, 2022

PGA National Resort & Spa
Palm Beach Gardens, FL
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About This Job

Applicants must possess strong leadership experience in this type of repositioning work and as well as have an extensive list of luxury client’s tactical strategies in the luxury space. The Director of Sales will provide day to day leadership to the Resort Sales team of on-property sales, remote sales and pulls through a number of above-property sales channels (e.g., GSO’s and third party partnerships) in order to achieve the resort’s sales objectives, booking goals and property revenues.

They are responsible not only for the direct sales team, and personally hold a sales goal, but they will also develop creative and meaningful topline strategies with specific KPI’s across all verticals.  They will create tactics to grow revenue by channel and work collaboratively with the Marketing team to execute the property’s resort marketing plan. They will develop and implement property–wide strategies that deliver curated services to meet or exceed the needs and expectations of PGA National Resort target customer profile and property employees and provides a return on investment to the owner. They will also report out to ownership as needed both in person and through weekly and monthly rollups.


  • The primary responsibility is to exceed budget expectations for rooms & banquet revenue.
  • The Director of Sales will carry an individual group goal based on vertical expertise.
  • The Director of Sales works with sellers to achieve these goals and helps to work efficiently and successfully to develop and continually enhance relationships with key corporate, business and travel industry accounts, community organizations and professional associations to maintain high visibility and increase our market share.
  • Recommend, assist in developing, implementing, monitoring, and controlling the group sales annual budget and marketing plan; analyze competition, market trends and customer needs and comments; prepare and review forecasts, period and reports and various sales and rate reports to continually assess the group’s productivity against the budget, plan and market place.
  • Ensure daily prospecting outreach, entertainment, special promotions, e-marketing, outside appointments, sales missions, trade shows combined with target messaging.
  • Attending industry events are some of the necessary activities of this position.
  • Acquisition of new profitable target business is key in a repositioning resort while maintaining existing profitable business.
  • Implementing of strict yield management across rooms, producing premium room type strategies and maximizing event space occupancies.
  • Focus on development and execution of the resort’s tactical digital group and rooms marketing strategy, need period strategy collaboration with the Director of Sales & Marketing.

Education & Experience:

  • Minimum of 5 years of strong leadership skills, managing a variety of sales and support team
  • Minimum of 3 years as a luxury Resort Director of Sales leading a team
  • Possess top sales skills in multiple markets
  • Minimum of 5 years of experience and provable successful track record in hotel sales
  • Strong selling, negotiating & closing skills
  • Manage accountability and conflict within direct reports and customer base
  • Excellent ability to conduct presentations, written and oral
  • Demonstrated ability to be creative to develop strategies that will drive revenue
  • Strong business planning, account planning and budget management skills
  • Ability to manage multiple priorities and reprioritize to ensure weekly prospecting & outside sales calls goals are met or exceeded
  • Knowledge of Hotel Computer Systems, including Delphi Sales Management Systems. Property management systems and accounting systems.
  • Reporting skills required therefore knowledge of Excel important
  • Strong customer and ownership presentation skills required therefore knowledge of PowerPoint and online presentation platforms important
    • (i.e Zoom, WebEx, Microsoft Teams)
  • Knowledge of prospecting and acquisition channels like LinkedIn, Knowland, Zoominfo, Compstak and others

Involvement in Hotel Sales Organizations and Associations helpful

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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About this Employer

PGA National Resort & Spa

400 Avenue of the Champions
Palm Beach Gardens, FL 33418

(561) 627-2000

354 Room Resort

Our Resort

PGA National Resort & Spa has long been a place of legendary moments. Here at this Palm Beach destination, luxury is always the standard, golf is never considered just a game and together the two create an enviable lifestyle in a setting that embraces the best Florida has to offer. Anchored by five championship golf courses, and renowned throughout the world as Home to the PGA Tour’s Honda Classic and the legendary Bear Trap, PGA National also boasts a world-class destination spa, a private state-of-the- art sports & racquet club and an exclusive private membership club at the heart of this luxurious resort lifestyle community.

The moment you arrive you will feel what draws people to PGA National. Golf is at the heart of it all, combined with great food and friends, an enviable year-round climate that lends itself to an active lifestyle – all offered in warm and welcoming elegant contemporary surroundings.