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Sr. Director Food & Beverage Performance Marketing

Posted January 19, 2022

Crescent Hotels & Resorts
Fairfax, VA
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About This Job

If you have the passion, determination, and culinary curiosity to help build innovative marketing campaigns, we invite you to join our team! Crescent Hotels & Resorts is offering a unique opportunity for the right qualified individual to serve as a Sr. Director Food & Beverage Performance Marketing for our corporate offices. Working with our portfolio of restaurants and outlets (such as Spa, Golf, etc.) across the US and Canada.

We are looking for someone that has a passion for Restaurant & Outlet Marketing and can see opportunities everywhere. 

They will have the ability to research market conditions and identify opportunities, exercising the initiative to research and interpret data and weigh options to reach conclusions that will increase revenues for our restaurants and outlets.  

The person in this role will work closely with our Corporate Marketing Team, Culinary Team, On-Site team along with other corporate stakeholders, as a resource to guide the strategy and to create marketing campaigns for our restaurants and outlets across the portfolio.

LOCATION:  This role is remote eligible anywhere in the country for highly qualified candidates

TRAVEL: Travel will be expected with this position

REPORTS TO:  SVP of Integrated Marketing & Digital Solutions 

Qualifications:

  • Must have a minimum of 3 years of Marketing Management experience within the Restaurant Industry in a multi-unit role
  • Hands-on experience with marketing channels such as SEO, SEM, Social Media / Paid Social Media, Paid Media, Email Marketing / CRM, Push Notifications, Programmatic display,  working with PR companies, 3rd party programs such as OpenTable & Yelp, understanding open source websites, community marketing, supporting Photoshoots, and multi-channel analytics tools
  • The candidate must have the ability to think strategically and creatively: analyze, integrate, recommend and take actions
  • A proven track record of personal success and ambitious undertaking & entrepreneurial spirit to help us shape our growth initiatives
  • Strong leadership and people management skills required with good motivational and collaboration emphasis; communicates change effectively and builds commitment.
  • Solid organizational skills including attention to detail and multitasking skills in a fast-paced environment.
  •  Ability to manage and refine the process to address changing business needs
  • Strong initiative and self-motivated and the ability to work with little supervision
  • Advanced computer skills, including Office and Adobe Creative Suite (Photoshop, Illustrator, etc.) would be a plus
  • A candidate having both Independent & Chain Restaurant experience would be a plus.

Duties and Responsibilities

  • Responsible for developing and implementing marketing objectives, via outlet-specific action plans designed to grow revenue & meet business needs while maintaining a healthy and Return on Ad Spend (ROAS)
  • Create and manage marketing budgets and marketing initiatives in collaboration with our Marketing, Sales, Culinary & Operations teams.
  • Research and execute changes to a wide range of sources, such as Google My Business listings, OpenTable, Yelp, and TripAdvisor, with information such as new photos, hours of operation, specials, menus, etc.
  • Build, audit, optimize and maintain our restaurant & outlet websites and microsites
  • Manage the CRM / Email Marketing strategy targeting B2B and B2C audiences to drive revenue, develop loyal customers and convey necessary business information.
  • Collaborate with the outlet operations teams to create a social media calendar inclusive of content and advertising & monitoring performance, across the portfolio.
  • Drive and create new content and campaigns to increase revenues for our restaurants and outlets.
  • Represent Crescent Hotels & Resorts while visiting properties, ownership meetings, and industry events.
  • Provide current and accurate financial information, ad hoc reporting, and executive overview to ownership and senior management, as requested.
  • Oversee the design of marketing materials and graphics and assist with branding and conceptual concepts for implementation.
  • Bring new Corp Initiatives and partnerships to Crescent Hotels & Resorts and see initiatives from inception to roll out.
  • Will assist in transitioning new restaurants & outlets from a Marketing perspective into the Crescent Hotels & Resorts portfolio

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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About this Employer

Crescent Hotels & Resorts

10306 Eaton Place
Suite 150
Fairfax, VA 22030

(703) 279-7820

Corporate Office

www.crescenthotels.com

Working Here

Founded in 2001 by CEO Michael George, Crescent Hotels & Resorts lives in the belief that your drive to be the best is the force which has made Crescent Hotels & Resorts the Hotel Operator and Employer of Choice.Meet several of our associates and hear their story. With thousands of associates at Crescent, we make every day one of adventure where you can make a difference.

We Know Benefits 

Dedicated, satisfied, and engaged associates are the key to our continued success. 

At Crescent Hotels & Resorts, we strive for innovative ways to enhance our comprehensive selection of benefit offerings. Crescent associates working as few as 24 hours a week are eligible for our extensive menu of benefit programs.

Crescent's benefits offerings include:

  • Healthcare insurance and prescription drug coverage
  • Dental insurance
  • Vision insurance
  • Flexible/dependent-care spending accounts
  • Life insurance and supplemental life insurance
  • Short/long-term disability insurance
  • Domestic Partner coverage
  • Employee Assistance Program
  • 401(k) with employer matching
  • Paid holidays, vacation, and personal time off
  • Tuition reimbursement program
  • Discounted hotel rooms for associates and family