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Specialist - Digital Content

Posted January 15, 2022

Hard Rock Hotel & Casino Sacramento At Fire Mountain
Wheatland, CA
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About This Job


The incumbent in this position will develop and execute web, digital, and social marketing initiatives to support property and brand in electronic media that will compliment traditional public relations and advertising plans.  Reporting to the Digital Content Manager, this position supports the Marketing Department in executing initiative to increase and enhance the reputation of Hard Rock Hotel & Casino Sacramento at Fire Mountain among key stakeholders by gaining positive digital media exposure locally, regionally and nationally. Team player who is able to work with multiple departments while also being an independent contributor.

ESSENTIAL FUNCTIONS:(These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)- Creates an atmosphere that induces guests to make Hard Rock Hotel & Casino Sacramento at Fire Mountain their choice for luxury entertainment; responsible for actively building and retaining guest relations.- Responsible for developing, implementing, managing, marketing and optimizing digital advertising campaigns to influence consumer behavior and deliver against revenue goals.- Implement strategies and coordinate social media campaigns including, creative assets, ad tactic selection, messaging and offer strategy targets and refine to optimize results & track performance relative to campaign goals.- Monitor online advertising technology trends, suggest new potential partners and recommend pilot programs for testing.- Recommend uses of technologies, platforms and programs that promote audience growth and engagement on a variety of platforms including but not limited to Facebook, Twitter, Instagram, Trip Advisor, Yelp, Expedia, etc.- Implement strategic plans and approaches to drive consumer engagement and cultivate loyal advocates for the property across all relevant social media platforms.- Develop and oversee social media campaigns, including applications, contests, and media across Facebook, Twitter, Instagram, Trip Advisor, Yelp, etc. and all relevant blogs. This includes the development of carefully crafted responses to posts by the property’s social media audience.- Monitor messaging effectiveness and leverage social media channel response to identify new opportunities to improve message performance.- Partner with Management teams to align social media messages with the overall corporate marketing calendar and brand.- Develop weekly social media and mobile marketing posts, messages and content that align with and support Hard Rock International corporate initiatives.  In addition, manage and track outreach programs to support major corporate initiatives.- Develop graphics for social media, web and digital signage on property.- Responsible for providing weekly and monthly statistical reporting of internet activity for both overall web site activity and social sites.- Work closely with other departments to develop e-campaigns aligned with the overall marketing strategy to promote Hard Rock Hotel & Casino Sacramento at Fire Mountain promotions, entertainment, special events, and on-going property marketing efforts.- Attend and participate in meetings, completing follow-up as assigned.- Attend and participate in off property functions and events as assigned.- Perform work regularly and predictably.- Other duties as assigned.


EDUCATION AND /OR EXPERIENCE REQUIREMENTS:(Related education and experience may be interchangeable on a year for year basis)This knowledge and these abilities are typically acquired through a Bachelor’s degree in Marketing, Visual Communications, or related field; or 3 years of brand or retail marketing experience, including a minimum of 2 years in digital, interactive or social media experience. Agency or corporate experience in building interactive media campaigns, including website usability and design, website analytics, banner ads, contextual ads, blogs, social networking, viral, and non-traditional techniques strongly preferred.    ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc):- Must obtain and maintain valid licenses / certifications per Federal, State, and Gaming regulations.- Must successfully pass background check.- Must successfully pass drug screening.- Must be at least twenty-one (21) years of age.- Prior experience in the Gaming industry strongly preferred.- Prior experience in Tribal Gaming preferred. KNOWLEDGE OF:- Understanding of and experience in the property’s local and regional gaming market a plus.- Hard Rock’s marketing functions including, but not limited to advertising and branding. - Procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook, and the Adobe Creative Suite.- Pertinent federal, state, and local laws, codes, and regulations.- Working knowledge of Facebook, Twitter, Instagram, Trip Advisor, Yelp, and blogs.- Online advertising tactics including banner ad variations, contextual ads, blogs, social networking, viral, and non-traditional techniques.- Demonstrated ability to develop conceptual visual ideas and execute against them to create innovative digital solutions in a highly collaborative environment.- Goal orientation with experience meeting revenue and campaign performance targets.- Strong strategic marketing, brand marketing and integrated marketing skills.- Excellent planning, analytical, conceptual and organizational skills.- Excellent writing and grammatical skills.- Web development processes and best practices. ABILITY TO:- Ability to be a creative, detail oriented, multi-tasker who actively stays ahead of industry trends in order to contribute to the success of Hard Rock Hotel & Casino Sacramento at Fire Mountain in all social environments.- Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.- Routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals.- Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance.- Communicate clearly and concisely, both orally and in writing.- Participate in the development and administration of goals, objectives, and procedures.- Interpret and explain policies and procedures.- Establish and maintain effective working relationships with those contacted in the course of work.- Be flexible to work varying shifts and time schedules as needed.- This position spends time on the casino floor and is subject to varying levels of crowds and noise, and the severity of which depends upon guest volume.- Ability to prioritize and manage changing requirements and short timelines, as well as multiple overlapping projects simultaneously.

Additional Information

All applicants must be able to demonstrate their US work authorization during the employment verification process.

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About this Employer

Hard Rock Hotel & Casino Sacramento At Fire Mountain

3317 Forty Mile Rd
Wheatland, CA 95692

(833) 337-3473

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Hard Rock Hotel & Casino Sacramento at Fire Mountain features the latest in live music and entertainment, hospitality, world-class gaming and exceptional cuisine. The property is Hard Rock's first Vegas-style casino in California and offers a hotel with 169 guest rooms,which includes 31 suites, a large gaming facility with more than 1,500 slots and 57 table games, including a room filled with Aristocrat’s Lightning Link games and an exclusive Asian gaming room. Dining options include Council Oak Steaks, Fresh Harvest, Hard Rock Cafe, Sòng, Youyu Noodle Bar, and Constant Grind. The property includes signature brand amenities like the Sound of Your Stay® in-room music program, a Rock Shop® and a Body Rock® fitness center. Additionally, the project marks a historic partnership between two Native American Tribes – The Seminole Tribe of Florida, owners of Hard Rock International, and Enterprise Rancheria.Owners of the Hard Rock Hotel & Casino Sacramento at Fire Mountain property, the Estom Yumeka Maidu Tribe of the Enterprise Rancheria is a sovereign Native American Nation offering diverse tribal government services and programs that improve the quality of life for its some 1,000 tribal citizens and surrounding communities in Northern California.