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Director of Sales and Marketing

Posted June 10, 2022

The Charter Hotel Seattle, Curio Collection by Hilton
Seattle, WA
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About This Job

The Director of Sales & Marketing is responsible for directing, coordinating and supervising Sales Staff in all sales-related activities, including direct sales efforts, marketing, follow-up, and proper sales administration. The Director of Sales & Marketing is responsible for developing and growing existing accounts and generating new business to ensure that Rooms and Banquet (food and beverage) revenues meet or exceed budget in order to maximize revenues and profits while maintaining guest/client satisfaction. The Director of Sales is required to adhere to the mission and values of Widewaters’ Hotels, LLC.
What you will be doing:

Sales Duties:

  • Direct all activities of the hotel sales team, providing leadership and motivation necessary to implement effective sales and marketing strategies and to maximize the generation of hotel sales/revenues.
  • Develop and maintain relationships with key clients in order to produce groups and convention business, to include room sales, food and beverage sales, catering/banquet services.
  • Develop and manage the departmental budget and monitor sales activities and performance to ensure actual sales meet or exceed established revenue plan and to accurately report variances/projections.
  • Attend regular weekly revenue calls, daily “Sales Start” meetings and monthly Pillar calls.
  • Assists GM with providing weekly Pillar update report.
  • Coordinate Group Transient and Catering booking to maximize profits.
  • Operate and manage expenses within established hotel sales budget.
  • Develop hotel-level tactical sales and marketing plans to support overall system-wide sales plans/strategies and programs.
  • Ensure the execution of Sales and Marketing plans.
  • Implement and train on Sales Standards and Brand Standards if branded.
  • Develops and maintains good relationships with officials and representatives of local community groups and companies, and attends out-of-town conventions to generate convention and group business.
  • Assists General Manager in the development and update of the hotel-level business plan to include input on sales goals and plans that support the overall business and sales strategies of the company. Maintains an effective business plan.
  • Recruit, hire, train and provide mentoring/development for all sales personnel; conducts performance evaluations and provides feedback to employees using company hiring standards and guidelines.
  • Responds quickly to guest requests in a friendly manner. Follows up to ensure guest satisfaction.
  • Comply with all department, hotel, and company policies and procedures.
  • Soliciting new accounts to meet and exceed revenue goals.
  • Prospect for new clients which will include setting up appointments, perform inside and outside cold calls as recommended per solicitation goals for self.
  • Support sales team in achieving outside sales goals and assist with client site visits.
  • Plan and conduct quarterly sales blitzes.
  • Attend outside networking functions such as luncheons, chamber events, or other community/business based networking receptions.
  • Use creativity and initiative to explore new ways to increase revenue.
  • The Director of Sales & Marketing must have flexibility, anticipate some scheduled weekend and evening hours, including participation in the Manager-On-Duty coverage.
  • Respond to all sales inquiries and voice mails by next scheduled business day.
Marketing Duties:
  • Create detailed proposal documents for prospective clients with event estimates, photos, packages, menu suggestions and other suggestive material.
  • Preparing contracts.
  • Responding to RFP generating websites.
  • Maintain proper updated property photos and hotel description information for marketing collateral.
  • Create and maintain trade show database information.
  • Oversee Social Media Marketing including frequent postings and/or running promotions.
  • Oversee, approve and assist with the development of creation of flyers for individual group segments and purchasing of promotional materials.
  • Approve purchasing of appropriate promotional items and materials.
  • Ensures marketing collateral is professional in appearance, using correct letterhead, logos, and ensuring all branding strategies are met.
  • Oversees all inventory of marketing collateral and ensures outdated materials are discarded
  • If working for a branded property, Participates on Brand Performance calls and provide constructive ideas and feedback for marketing.
  • Initiates press releases for events, including but not limited to grand openings, renovations, holiday and seasonal promotions and other high client profile events.
  • Prepare presentation material for electronic marketing webinars for sales presentations, sales blitzes and corporate sponsored events.
  • Oversee photo management and file storage in conjunction with Director of Communications to ensure outdated imagery is removed from property library and use.
  • Maintain and update property profile, offers and information on websites and portals.
  • Identify and keep updated local and regional online listing sites for all revenue areas including Food and Beverage, Spa, Golf, Rooms.
  • Maintain competitive research for all revenue areas including information for holidays, special events.
  • Ensure property information is displayed correctly and effectively on hotel websites, and Third Party Sites.
  • Ensure promotional flyers and brochures are properly distributed throughout hotel including but not limited to guest rooms, elevators, bar and restaurant areas.
Requirements                
  • Bachelor’s degree in Business or related field preferred; and 3 years related experience in a Senior Sales in a hotel or hospitality related field.
  • Must possess a thorough knowledge of the hospitality industry, have a strong sales and marketing background, sound administrative skills, and well developed management skills.
  • Requires good communication skills, both verbal and written.
  • Must possess advanced computational ability.  
  • Must possess advanced Excel skills
  • Must possess advanced computer skills.
  • Ability to supervise situations and accomplish goals on a timely basis.
  • Thorough knowledge of Sales Pro or similar systems.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

View All Current Opportunities at WidewatersWidewaters Hotels' Mission and Values

Widewaters Hotels is an award winning, innovative hospitality management leader, built on proven pillars of success. We are passionate about delivering exceptional returns for our owners and partners, creating the ultimate guest experience and providing rewarding opportunities for our associates.

Widewaters' Hotels Values: Our values guide the way we work with and for our guests, owners & associates. Through Passion, Energy, Attitude & Work Ethic we have created a vibrant company culture and a compass for our actions.

Company Website:TheCharterSeattle.com

EEOC

We appreciate your interest in Widewaters Hotels, LLC. Widewaters Hotels, LLC offers equal opportunities to all persons without regard to race, color religion, age, sex, disability, national origin, ancestry, citizenship, military or veteran status, marital status, sexual orientation, domestic violence victim status, predisposing genetic characteristics or genetic information, or any other status protected by law.

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About this Employer

The Charter Hotel Seattle, Curio Collection by Hilton

1610 2nd Avenue
Seattle, WA 98101

(206) 256-7500

229 Room Hotel

www.hilton.com

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At A Glance

Welcome to The Charter Seattle, Curio Collection by Hilton, a chic hotel just steps from downtown attractions in one of the most walkable cities. The famous Pike Place Market is a block away, and it’s a quick walk to shops, dining, bars, the Washington State Convention Center, Seattle Aquarium, Space Needle, and other authentic Seattle experiences.

Our guest rooms are sleekly designed spaces with warm wood finishes and elegant décor. Enjoy luxurious bedding, a 55-inch HDTV with streaming capability, a mini-fridge, desk, plush robes, slippers, local brew from the in-room coffeemaker, and a marble bathroom. Our one-bedroom suites feature a living area, dining space, a walk-in closet and views of Elliott Bay.

Guests love Patagōn, our modern/rustic restaurant with Argentinian-inspired cuisine focused on fresh, locally sourced meats, fish and veggies. The Fog Room rooftop lounge brings the outdoors inside with retractable windows with water and skyline views from the 16th floor. This eclectic and lively lounge offers delicious cocktails and small bites. Our 24-hour room service is another tasty option.

Work out in the state-of-the-art fitness center or enjoy the calm of our sauna and steam room. The 24-hour business center is perfect for getting work done, and we offer 10,000 sq. ft. of flexible and stylish Seattle, WA event space for meetings and wedding receptions of up to 160 guests.

  • Set in downtown Seattle, walkable to major offices and attractions
  • Luxurious guest rooms and suites, all with marble bathrooms
  • Upscale restaurant, rooftop lounge and 24-hour room service
  • Cutting-edge fitness center, steam room, sauna and changing rooms
  • Meeting space with A/V equipment, planners and catering options