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Vice President of Marketing (Boutique & Lifestyle)

Posted September 22, 2022

Schulte boutique + lifestyle
Louisville, KY
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About This Job

Schulte Hospitality Group is seeking a strategic and enthusiastic Vice President of Marketing to join our Boutique + Lifestyle team to work on hotels such as Hotel Washington, Angad Arts Hotel, 21c Museum Hotel Chicago, The Lodge at Jackson Hole and more. The VP of Marketing will be part of the Boutique + Lifestyle team and report directly to its Chief Operating Officer.

The VP of Marketing is key to driving growth by leading the marketing team and agencies to develop tools and programs to build brand awareness and generate revenue. This position is responsible for marketing strategies, creative and advertising production, websites, paid media, on-site activations, promotional packages, and public relations. The ideal candidate must be a driven, self-starter with the ability to work in a high-paced environment.

Job Duties And Responsibilities

  • Develop and execute the overall advertising strategy and communication architecture, including media strategies, digital & social media, PR, and brand promotional partnerships.
  • Partner and support Operations, Revenue & Sales teams to identify and implement revenue impacting strategies for need periods and groups designated by the hotels
  • Lead any branding efforts in partnership with property ownership
  • Liaison and provide direction to our digital, design, and PR agencies
  • Lead and develop a dedicated eCommerce manager (responsible for websites, CRM, and paid media)
  • Indirectly managed on-property marketing managers (responsible for content development, social media, PR, on-site activations, and package execution)
  • Liaison with our F&B teams to develop marketing strategies to drive outlet awareness and revenues
  • Support rollout of new technology and content initiatives to ensure proper integration with marketing for tracking and CRM capabilities
  • Ensure the property’s experience is brought to life consistently with a common look and feel across all mediums.
  • Manage the agency roster, agency evaluations and agency-related best practices.
  • Build annual marketing plans and budgets and track progress accordingly throughout the year

JOB FIT

You’re A Team Player And Know How To Be Scrappy.

In the hospitality industry, we have a service-first mindset, which extends to everyone we work with. We all do what it takes to support our shared goals. You are flexible and willing to lead or support any new or unfamiliar tasks. If you are not open to learning new skills or taking on other tasks, this position is not for you.  

You’re A Storyteller.

At its core, marketing is all about telling the right story for the right audience at the right time. You love crafting communications that vary by platform and audience. If you are not comfortable copywriting, taking photos for social, or doing simple design in Canva in a pinch, this isn’t the role for you.

You’re Obsessed With Data.

Marketing is equal part art & science, but at the end of the day the data always wins. You love combing through data to uncover insights about the business or customer that we can leverage in our strategy. If you don’t like reviewing reports and poking around in Google Analytics yourself, this isn’t the role for you.

You’re Organized And Appreciate A Good Color Code System

This job is similar to working at an agency as you will have multiple clients/properties to manage. You must be organized, have great attention to detail, and strong follow-thru. You are self-motivated and proactive. If you need someone to micromanage your daily tasks, this isn’t a fit for you.

You Are Creative And Like Trying New Things.

You are curious about culture and stay on top of and ahead of the trends to get new ideas. Our team creates an environment that allows us to be creative by understanding that it’s ok to fail fast if we can learn faster. If you don’t like ideating and trying something new, then you won’t be able to succeed here.

Education And Experience

  • Bachelor’s degree in Marketing or related business field
  • 10+ years of progressive corporate Marketing experience
  • 5+ years of marketing leadership
  • Hospitality experience is preferred
  • Strong knowledge and experience with Google analytics, Wordpress, Google Ads, Facebook Ads, and Excel

JOIN US

Growing Company

– Schulte is one of the fastest-growing hospitality groups you might have never heard of. That’s because we don’t spend time shouting our accomplishments, we just focus on the work. Almost all of our growth has been from referrals of our clients, which has enabled us to increase our team size and provide opportunities for growth and advancement of our star team members.

Passionate Experts

– Schulte is purposefully not a hotel group; we are a hospitality group. That’s because we believe our people are our biggest asset, not the properties we support. Our team of hospitality experts thrives on being of service to our guests, our properties, and our owners.

Fun Brands

– From urban markets to National Park resorts to art gallery hotels, this is an opportunity to be part of some creative, independent, and growing hotel brands.

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About this Employer

Schulte boutique + lifestyle

2000 High Wickham Place
Suite 300
Louisville, KY 40245

Management Company

www.schultehotels.com

Schulte boutique + lifestyle is a dedicated hotel management platform that specializes in independent and soft branded hotels that distinguish the guest experience with personalized service and unique accommodations.

We have a passion for working with independent hotels that want to break the mold and do something different, to write the new hotel standards for travelers, and to create unique places & experiences for our guests.