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Sales Manager

Posted September 12, 2022

Hotel Retlaw
Fond du Lac, WI
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Sales Manager needed for a boutique hotel in Downtown Fond du Lac, WI.

About This Job


Meets and exceeds revenue goals by developing new accounts and growing current hotel accounts in a profitable and win-win selling approach.


Achieves a minimum of 90% of productivity goals and 100% of activity goals, as established by management.

Direct Sales:  Targets results-oriented high revenue potential sales calls to ensure a successful direct sales program, in accordance with goals established by department budget and marketing plan.  Must have own reliable transportation and possess a valid state driver’s license in order to make sales calls.

Key Account Management:  Maximizes current hotel key accounts by identifying and capturing those that offer revenue growth.

New Account Development:  Captures competitor's accounts through networking, research, and reader board surveys in order to target and solicit those most probable to generate new business.

Acquires referrals from existing accounts:  Follows up on all leads within 48 hours of receipt in an effort to create new business for the hotel, and, when appropriate, sends leads to other Greenwood hotels.

Plans and implements an on-going Targeted Account Development "hit list" in order to create new revenue and acquire valuable hotel contacts, and contracts.

Continually targets and prospects for new business through telemarketing, individual creativity, and innovation.

Yield Management:  Utilizes yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.

Account Service and Management:  Maintains well-documented, accurate, organized, and up-to-date file management system in order to serve client and employer in the most expedient, organized and knowledgeable manner.

Develops strong customer relationships through frequent communication and the use of professional, courteous, and ethical interpersonal interaction.

Develops customer profiles and maintains an effective trace system, including trace dates and references, in order to best meet client needs, resulting in superior account service and increased revenues.

Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner.

Product Knowledge:  Conducts research, surveys, personal investigation and studies marketplace and territory in order to effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities.

Time Management:  Focuses on revenue-producing activity and maximizes selling time by dedicating a minimum 90% work time on direct sales efforts.

Professionalism:  Controls expenses while traveling on the property's behalf in order to minimize department and hotel costs.

Represents themselves, the hotel and Company with the highest level of integrity and professionalism, a service-focused approach, and a caring, sincere attitude always.

Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all co-workers for the best overall performance of the hotel.

Displays a neat, clean, and business-like appearance always.


Administration:  Achieves activity goals as established by management and completes all reports and assignments in an accurate and timely fashion.

Contributes to the hotel's overall sales effort during planning and strategy phases through research and knowledgeable input.

Arrives to work on time, 8:00am.  Responsible for scheduled Saturday coverage.

Community/Trade Involvement:  Actively participates in those community and trade organizations that most benefit the hotel's exposure to the community and the hotel's bottom line.

Performs other duties as assigned or deemed necessary by management.




Requires knowledge of general sales techniques.

Requires yield management experience.

Requires highly developed customer service skills.

Requires ability to hear, speak, read, and write English fluently.

Requires 12th grade level mathematics, spelling and reading skills.

Requires effective business writing skills.


Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, use door keys and operate basic office equipment.

Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions.


Understand and follow verbal/written instructions.

Must be able to perform and function: Microsoft Office, Delphi, Opera a Plus, and Excel.

Work on more than one task at a time.

Develop strong internal and customer relationships.

Set and manage priorities and plan activities in advance.

Solve problems and make sound business decisions.

Respond to coaching, feedback, and training.

Strong and effective sales skills.

Education/Formal Training

Minimum of high school diploma or equivalent.


Six months minimum in sales, customer service-related position or hotel experience preferred.

Materials/Equipment Used

General office equipment: computer, typewriter, copier, facsimile, telephone, calculator, etc.


Office environment, weather exposure when making sales calls.

-  Employees are held accountable for all duties of this job -

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About this Employer

Hotel Retlaw

1 North Main Street
Fond du Lac, WI 54935

(920) 204-0400

121 Room Hotel

Our Hotel

Discover Hotel Retlaw, the perfect choice among hotels in Fond du Lac. We feature warm and welcome hospitality through personalized service. Step through our doors in the heart of downtown Fond du Lac and be immersed in the distant echoes of another era.

Hotel Retlaw has been restored to its former historical significance with a remarkable renovation completed in 2019. While the hallmark aesthetics of our property remain, contemporary elements can be found throughout, including stylish and unique décor.

About the company

At Greenwood Hospitality we believe in our culture “The Greenwood EFFECT” because it is everything we are made of: Engaged, Fun, Flexible, Equipped and Empowered, Community and Trust. We believe that forward-thinking, redefining excellence and partnership on all levels is our key to success. Our team members (a.k.a. Ambassadors) are our greatest asset and the heartbeat of our organization.

Hotel Retlaw strives to cultivate and attract talent that can provide positive guest services and works to assist and help colleagues to accomplish goals

Why people like to work here

Our Ambassadors are offered many benefits while being a part of the Greenwood Hospitality team. The following is a list of some of the benefits our Ambassadors enjoy access:

  • Medical, Dental, Vision, Life, AD&D, Hospital, Short-Term & Long Term, and Accident Insurance
  • 401k
  • Vacation and Sick Time Off
  • Free associate meals and parking
  • Discounts at Hotel Retlaw outlets
  • Discounts at Wyndham, Caesar Palace Hotels & Resorts, and Greenwood Hospitality Management Properties throughout the US
  • Planet Fitness Membership discount

    *Some benefits are only eligible to full-time Ambassadors.