Search 28,354 current hospitality jobs

Vice President, Digital Strategy & Planning

Posted September 18, 2022

Bethesda Marriott
Bethesda, MD
Save this job

About This Job

Job Number


Job Category

Information Technology


Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP



Located Remotely?




Position Type


Job Summary

The Vice President, Digital Strategy & Planning will lead a team focused on efforts to ensure that we properly define, plan and execute digital strategies across various Consumer Operations and Continent departments. Functions as a key business leader for Digital Products in driving strategy, prioritization, communications, and overall operational effectiveness within the digital organization.  Responsible for driving and enabling the Global Digital organization's strategic objectives through strategic assessment and development of key approaches, processes and communication geared to enable overall department effectiveness.  Position works with leaders in digital direct to establish cross department and cross-company strategies that span beyond specific function or digital area and or in support of critical areas within digital.  Role manages the creation of and delivery of digital portfolio prioritization processes to ensure evolution of digital experiences are align with customer needs and value creation for owners & franchisees and Marriott.  Position is responsible for overall communications strategy in partnership with Planning & Services VP, Communications to drive stakeholder engagement across Marriott and with franchise and owner communities.  Position will partner with Business Transformation Office and Strategy and Planning to ensure that work across digital ladder’s up to and is in alignment with overall Marriott strategies and partner to ensure that Digital roadmaps, strategies, and opportunities our communicated to key stakeholders including owner and franchisee communities.

Candidate Profile

Education And Experience
  • Twelve or more years’ experience in digital product strategy, overall strategy and business transformation, development, and operational leadership positions, demonstrating progressive career growth and a pattern of exceptional performance.
  • Experience managing and defining transformational strategies and innovation for digital.
  • Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.
  • 4-year degree from an accredited university in Business Administration, Hospitality Management, Technology or related major.
  • Proven experience with digital performance metrics and partnering with Data & Analytics teams
  • Experience leading direct reports and cross functional distributed teams
  • Ability to simultaneously manage multiple projects and grow direct reports

Key Areas Of Responsibility Include

  • Strategic Digital Plan – lead the refinement of a comprehensive digital strategy that is aligned with company goals
  • Design and socialize the holistic Digital strategy (Why, Who, What, How, When, Where, How Much).
  • Lead Digital and Global Technology leadership preparation for critical business reviews, strategic discussions, prioritization, etc.
  • Orchestrate all cross-team inputs, forums, and outputs related to strategic planning and execution.
  • Inform and influence strategic planning for Consumer Operations organization, to include Digital priorities.  
  • Digital Planning & Prioritization – lead effort to prioritize initiatives across Digital and for Marriott.

Core Work Activities

Driving Key Decisions Through Strategic Assessment And Alignment
  • Proactively identifies opportunities and then makes and executes the necessary decisions and recommendations to keep department moving forward toward achievement of goals. 
  • Performs Ad-hoc strategic assessments to drive key insight, visibility and decisions in areas that that span across digital functional leads and efforts and/or in support of specific digital domains.
  • Leads cross-department efforts that require complicated and new working frameworks to chart out future strategies and approaches to enable evolved operating models and overall customer and business outcomes.

Charting Future Opportunities Managing Profitability Through Portfolio Prioritization and Planning

  • Identifies and shares evolving customer expectations, needs and industry trends to progress key strategies partnering in partnership with departments across Marriott.
  • Creates internal process and approaches to drive optimal planning and execution outcomes – including approaches for budget planning within digital and across the organization as needed.
  • Establishes and enables portfolio prioritization approaches to ensure that Digital Strategies and work drive optimal customer and business outcomes.   This includes leading and evolving overall frameworks and the execution of operational efforts to drive visibility and prioritization such as PI planning.

Bridging Organizations & Driving Operational Effectiveness with Refined Operating Models and Communications

  • Champions and communicates the Digital vision and strategies (including Roadmaps, priorities, results) across the enterprise.
  • Communicates a clear and consistent message regarding Digital goals to produce desired results across key stakeholders.  Related, builds out deliberate and proactive communications efforts for internal, key stake-holder and external audiences.   This includes ensuring that multiple stakeholders across Marriott maintain a clear understanding around the Digital efforts and performance to enable broader and helpful communications to owner and franchise communities.
  • Working with Digital Leaders and other stakeholders as relevant to refine ongoing operating model across Marriott

Managing And Conducting Human Resources Activities

  • Interviews and hires employees.
  • Promotes the fair and equitable treatment of employees.
  • Facilitates regular, ongoing communication in department (e.g., staff meetings).
  • Fosters employee commitment to providing excellent service, participates in daily stand-up meetings and models desired service behaviors in all interactions with customer and employees.
  • Incorporates customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results.
  • Sets goals and expectations for direct reports using the performance review process and holds staff accountable for performance goals.
  • Solicits employee feedback.
  • Utilizes an “open door policy” and reviews employee satisfaction results to identify and address employee problems or concerns.
  • Promotes adherence to policies consistently, follows disciplinary procedures and documents items according to Standard and Local Operating Procedures (SOPs and LSOPs) and supports the Peer Review Process.
  • Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.
  • Champions change ensures brand and regional business initiatives are implemented and communicates follow-up actions to team as necessary.
  • Identifies talents of direct reports and their teams and assists with their growth and development plans.

Management Competencies


  • Communication

    Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Leading Through Vision And Values

    - Keeps the organization's vision and values at the forefront of decision making and action.
  • Managing Change

    Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
  • Problem Solving And Decision Making

    - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
  • Professional Demeanor

    - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
  • Strategy Development

    Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.

Managing Execution

  • Building A Successful Team

    Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.
  • Strategy Execution

    – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
  • Driving For Results

    • Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

Building Relationships

  • Customer Relationships

    - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
  • Global Mindset

    Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
  • Strategic Partnerships

    Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.

Generating Talent And Organizational Capability

  • Organizational Capability

    • Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
  • Talent Management

    • Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning And Applying Professional Expertise

  • Business Acumen

    - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  • Continuous Learning

    Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application.
  • Strategy Knowledge

    Understanding and utilizing professional skills and knowledge in a specific functional area to conduct and manage business operations and generate innovative solutions to approach function-specific strategic work challenges.
  • Basic Competencies

    - Fundamental competencies required for accomplishing basic work activities.
    • Basic Computer Skills

      - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
    • Mathematical Reasoning

      • Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
    • Oral Comprehension

      • Listens to and understands information and ideas presented through spoken words and sentences.
    • Reading Comprehension

      - Understands written sentences and paragraphs in work related documents.
    • Writing

      - Communicates effectively in writing as appropriate for the needs of the audience.

This position requires proof of full vaccination against COVID-19 prior to the first date of employment, subject to applicable law. If you are offered employment, this requirement must be met by your date of hire, unless a reasonable accommodation request is received and approved.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?

Save this job

About this Employer

Bethesda Marriott

5151 Pooks Hill Road
Bethesda, MD 20814


407 Room Hotel

Follow us:
Located northwest of Washington, DC, in Maryland's Capital Region, our Bethesda, Maryland hotel is part of a thriving area with 200 restaurants, 20 art galleries and some of the best shopping in the area. Wisconsin Ave. is accessible just outside the hotel for direct access to I-270 and 495 and an easy 2-mile drive to downtown Bethesda, where plenty of parking is available and its bustling streets often host special events. We understand ease of transportation is a must, which is why our hotel in Bethesda, MD offers complimentary shuttle service to downtown, local destinations like the NIH campus and White Flint Mall, and the Metro's Red Line which provides continuous service to downtown Washington, DC. With 399 luxuriously chic hotel rooms, 8 distinguished suites, 18,500 sq ft of flexible event space and state-of-the-art Washington, DC meeting rooms, our Bethesda, MD hotel will provide you with the ideal venue for your meeting or create a lavish backdrop for your wedding reception in Maryland.