Search 28,377 current hospitality jobs

Director of Revenue Strategy

Medical, dental, vision benefits after 60 days, 401K with an employer match, Team Member Room Discounts for both CoralTree and Hyatt, etc.

Posted September 21, 2022

Hyatt Regency Sonoma Wine Country
Santa Rosa, CA
Apply Now Save this job
The Hyatt Regency Santa Rosa has begun a search for a Director of Revenue Strategy. Come join CoralTree Hospitality and a fantastic team in Santa Rosa!

About This Job


Director of Revenue Strategy


Revenue Management

Reports to:

General Manager







Job Overview:

The successful candidate will play an integral part in the success of the hotel's Revenue Management strategy. The position will be responsible for leading the overall property strategy in pricing, distribution, revenue optimization, e-marketing, reservations, and yield management; all while focused on achieving the hotel’s top-line revenue objectives. This proven Hyatt revenue professional will lead a dynamic team focused on total profit management, group conversion, e-commerce, programming and activation, and guest service.

Position Objective

Provide leadership in the areas of pricing, distribution, revenue optimization, e-marketing, reservation sales, analysis, evaluation and resources necessary to achieve the hotel’s top-line revenue objectives.

Job Responsibilities:

Please note: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job.

Analysis, Reporting and Strategy: Work jointly with the property ROC team(s) and Home Office to develop and execute a strategic (demand-based) pricing plan, as well as understand the hotel’s defined competitive market, comp sets and their relevance based on current/future market conditions and industry changes and fluctuations.

  • Work jointly with the property ROC team and Home Office to analyze findings of daily metrics to implement a results-driven action plan.
  • Development and execution of a strategic (demand-based) pricing plan for all room categories. Utilize key 3rd party reports (STR, TravelClick, rate shopping tool, etc.) to aid in effective pricing.
  • Understand the hotel’s defined competitive market and comp sets, and their relevance to the hotel based on current/future market conditions and industry changes and fluctuations.
  • Utilize transient KPI report to identify trends as an early warning system to where future revenue opportunities may lie.
  • Ongoing detailed reservations evaluation including conversion, regrets/denials, and call volume.
  • Accurate preparation and distribution of daily, weekly, monthly revenue reports.
  • Maintain rate parity.
  • Monitor full-year pickup for risks/opportunity in strategies. 
  • Lead weekly revenue management meetings.
  • Complete a thorough 90 day forecast monthly.
  • Facilitate the group block management process as determined in concert with the sale leader to ensure contracted blocks are being maintained, forecasted, yielded, and released at appropriate times.
  • Maintain same day sellout strategies including rates and channel distribution.
  • On an annual basis, participate in the crafting of the business plan; provide guidance to the mix of business, ADR, rate positioning, and overall revenue and penetration strategies.

Group Optimization: Implement a group evaluation process to manage group inventory and rates based on key factors such as rooms/space ratio, pattern, ancillary contribution, etc.

  • Facilitate a group block management program to ensure contracted blocks are being maintained, forecasted, yielded, and released at appropriate times.
  • Facilitate a daily business review process that thoroughly reviews each piece of group business and it’s value to the over profitability of the property.

Electronic Distribution: Develop and maintain electronic distribution strategy to include 3rd party internet content and positioning, market manager relationships, and GDS distribution

  • Monitor all electronic distribution sites on a regular basis to ensure all transient rates and available room types are loaded and accessible.
  • Partner with property ROC team and Home Office team to ensure property is activating a short-term tactical marketing plan around pricing and distribution
  • Work directly with marketing to create and implement web site and search engine optimization (SEOP), search engine advertising (SEA), and online marketing.
  • Work directly with key partners to implement a results-driven action plan during high demand times as well as implement strategies during lower-demand times to steal share.

Metrics: Conduct weekly ROC meetings involving strategies for the next 12-18 months, competitive business analysis, financial room forecasts and budgets. DORS is responsible to ensure all key stakeholders show active and consistent participation in the weekly meetings.

  • Produce daily, weekly, monthly core group of reports such as day by day forecasts, market segmentation detail, channel distribution, and pace (group and transient).
  • Ensure that a results-driven action plan is created and implemented.
  • Create hotel day by day (by segment) budget as part of the annual marketing plan process.
  • Work with key department heads of all ancillary revenue centers to ensure revenue objectives are being met by implementing a core group of reports and regular-scheduled meetings to foster the Revenue Optimization Community (ROC).

Essential Qualifications

  • Comprehensive understanding of demand evaluation and effective pricing
  • Ability to evaluate and execute a results-driven action plan
  • Highly proficient in all Hyatt systems including PRIO, Reserve and Opera
  • A strong user of Excel and Power Point
  • A strong technical aptitude.
  • Analytical approach to problem solving.
  • Excellent time management skills. Pays close attention to the details. Is articulate and can provide clear direction of a strategy.
  • Exceptional with details and follow up.
  • Is a proactive, self-starter who can work well both independently and as part of a team.

Ability to:

  • Perform job functions with attention to detail, speed and accuracy.
  • Prioritize and organize.
  • Be a clear thinker, remaining calm and resolving problems using good judgement.
  • Follow directions thoroughly.
  • Work cohesively with co-workers as part of a team.

Work Requirements

Some travel is required a few times per year.

Apply Now Save this job

About this Employer

Hyatt Regency Sonoma Wine Country

170 Railroad Street
Santa Rosa, CA 95401

250 Room Hotel

Located in Sonoma's Wine Country, Hyatt Regency Sonoma Wine Country features an outdoor pool and hot tub. It features a bar and restaurant offering outdoor dining. The Russian River is 7.5 mi away. 

A flat-screen TV, a desk and a seating area are provided in each air-conditioned room at Hyatt Regency Sonoma Wine Country. Rooms include an iHome stereo system, an iPod docking station and a private bathroom with a relaxing granite bathtub. A coffee machine is also included in each room.

Guests of this hotel can dine at the Brasserie restaurant, which features farm-to-table cuisine and an extensive wine list. If they prefer, guests can enjoy their wine by a cozy outdoor fire pit.

A 24-hour reception greets guests of Hyatt Regency Sonoma Wine Country. A fitness center and a business center are also available. An array of activities can be enjoyed on site or in the surroundings, including cycling and jogging trails.

This Mediterranean style hotel is just a short drive from 200 Sonoma County wineries. Charles M. Schulz–Sonoma County Airport is 8.1 mi away from this hotel. Bodega Bay is 21 mi away.