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Regional Marketing Manager

Posted November 20, 2022

Peninsula Pacific Entertainment
Richmond, VA
Position located in Dover, NH
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About This Job


The Regional Marketing Manager manages all aspects of direct marketing operations and database analysis, player development, players’ club and entertainment/special event operations, for all New Hampshire locations.

Essential Responsibilities

  • Hires, motivates, trains, coaches, mentors, and directs departmental managers that possess the aptitude to provide excitement, as well as deliver world-class service, in order to ensure that Team Members receive sufficient leadership, guidance and resources to accomplish established objectives.
  • Establishes department standards, guidelines and objectives, and maintains other administrative processes such as budget and staffing to ensure proper planning and efficient operation of assigned areas.
  • Maintains constant awareness of the latest gaming regulations and works closely with regulatory authorities and various internal control staff members to assure regulatory and operational practice compliance.
  • Collects and analyses relevant market data, and applies useful data as the foundation for sound strategic business decisions
  • Maintains confidentiality of all privileged information in accordance with established procedures with company policy and state regulations.
  • Establishes marketing goals to ensure market share and profitability of products and/or services.
  • Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.
  • Researches, analyzes, and monitors financial, technological and demographic factors so those market opportunities may be capitalized on and the effects of competitive activity may be minimized.
  • Plans, oversees and analyzes the organization’s advertising and promotion activities including print, electronic, and direct mail outlets with respect to player development, guest services, administration and games development.
  • Communicates with outside advertising agencies on ongoing campaigns.
  • Works with writers and artists and oversees copywriting, design, layout, paste-up, and production of promotional materials.
  • Develops and recommends pricing strategy for the organization which will result in the greatest market share over the long run.
  • Achieves satisfactory profit/loss ratio and market share performance in relation to pre-set standards and to general and specific trends within the industry and the economy.
  • Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.
  • Evaluates market reactions to advertising programs, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
  • Recommends changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
  • Conducts marketing surveys on current and new product concepts.
  • Prepares marketing activity reports to be submitted to the VP Marketing.
  • Approves complimentaries in accordance with company policies.
  • Daily travel may be required between locations, to provide support, perform projects and or provide training.
  • Take on and manage various projects as assigned in order to aid in achievement of evolving company goals and objectives.


Position Qualifications

  • Bachelor’s degree (B. A.); or seven to ten years related experience and/or training; or equivalent combination of education and experience.
  • Must have prior experience in gaming or hospitality environment.
  • Familiarity with current analytic tools, good presentation skill, and personal and mini-frame computer competency required.
  • Must be able to formulate and communicate ideas and to make independent decisions.
  • Must be able to obtain and maintain all licenses, certifications, and indemnifications requisite to the successful completion of all essential responsibilities.
  • Must meet or exceed all regulatory conditions stipulated for individuals holding this or similar positions.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Additional Information

All applicants must be able to demonstrate their US work authorization during the employment verification process.

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About this Employer

Peninsula Pacific Entertainment

800 E Canal St, Suite 1901
Richmond, VA 23219

Management Company

Peninsula Pacific Entertainment (P2E) was founded in 1999. Our focus is on operating premium gaming venues with three goals:

  • Providing outstanding service
  • Offering exceptional quality
  • Improving communities where we do business - SERVICE, QUALITY, COMMUNITY.

If these are of value to you, as an employee, you will like what P2E has to offer. 

P2E has grown to include managers with gaming experience, investment expertise, and the patience to develop not only special places to work, but also fun, entertaining venues for all. 

Our Team has developed 11 facilities nationwide – and we are interested in doing more. 

We are dedicated to build meaningful businesses over time. We have played every role in the gaming industry, and today we have controlling interest in and/or actively manage gaming properties that yield superior return on investment and create long-term value for our shareholders. 

Our market analysis, research and highly disciplined investment approach enables us to design solutions that earn results. We also focus on providing tactical and strategic solutions to add value to communities where we operate. 

Simply put, P2E cares about its employees and the places where we do business. This means we want to operate facilities where people want to work, and also want to visit to make incredible memories. 

Given this, we do everything we can to be great partners to our employees, legislative leaders and the citizens of communities in which we invest.

With offices in multiple states, we are familiar faces at our facilities located in Kansas, Iowa, Virginia and New York.

Our current locations:

Hard Rock Hotel & Casino, Sioux City, Iowa 

Colonial Downs Racetrack, New Kent, Virginia

Rosie's Gaming Emporium, Hampton, New Kent, Richmond, Vinton and Dumfries

del Lago Resort & Casino, Waterloo, New York