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Senior Marketing Executive

Posted November 23, 2022

Palms Casino Resort
Las Vegas, NV
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About This Job

Reporting to the Director of Player Development the Senior Marketing Executive will play an important role providing premium casino guests with the best possible experience. The Senior Marketing Executive builds premium casino guest loyalty using marketing techniques and customer service skills that foster an exclusive guest relationship to achieve budgeted gaming revenues. This role is highly visible and interactive with casino guests and requires a high level of professionalism.

Core Job Responsibilities

  • Provides exceptional guest service to existing premium casino guests.  
  • Resolves guest conflicts and complaints on behalf of the Company in a fair and equitable manner.
  • Develops relationships with premium casino guests to grow the customer base and increase Company revenues by assuring customer retention and repeat business.
  • Attracts and manages premium casino guests through weekly telemarketing and in person contact on the casino floor. Exercises discretion to provide guests with hospitality arrangements, including rooms, food, beverages, and assists with special requests.
  • Knowledgeable of marker authorization procedures and may extend marker authorization limits when appropriate and permissible.
  • Determine and evaluate customers’ casino activity to provide corresponding incentives and has authorization to approve limited number of comps and allowances (rooms, food, beverage, events tickets, promo chips, free play, airfare or discounts) based on established policy.
  • Introduces the benefits of and solicits enrollment into the company’s Club Serrano loyalty program.
  • Devotes significant time being visible and available on the casino floor in order to meet and greet guests during individual visits as well during special events.
  • Makes decisions regarding valuable complimentary options based on a consideration of recorded play, earned points, comp availability and customer profitability.
  • Handles all aspects of guest journey (ground transportation, hotel accommodation, dining reservation, entertainment, folio clearance at checkout).
  • Works effectively as a collaborative team member with others within Casino Marketing, Table Games, Slots, and Food & Beverage supervisory team to identify areas of opportunity and address areas of concern when necessary.
  • Maintains thorough knowledge of latest industry developments, current market trends and all onproperty and competitor promotions/events.
  • Attends and hosts player onsite/offsite events in various areas as assigned by management.
  • Performs other duties as assigned by Player Development management to support operation of Department.
  • Perform other job duties as requested.


  • Must be 21 years old or older.
  • High School Diploma or GED required.
  • Bachelor’s Degree in Hospitality, Marketing, or related field preferred.
  • Minimum of 5 years of experience in a Casino Marketing environment.
  • Must be able to obtain a Gaming License.
  • Must be able to obtain a valid Nevada Driver's license.
  • Must possess drive to exceed revenue generation targets.
  • Intermediate proficiency in Microsoft Outlook, Word, Excel, Power Point and Access necessary.
  • Must have outstanding communication skills.
  • Must be able to maintain confidentiality and a high level of professionalism at all times.
  • Must have the ability to write reports and business correspondence.
  • Must possess excellent oral and written communication skills.
  • Must have the ability to identify problems, collect data, analyze, and draw valid conclusions.
  • Must be consistent with upholding a professional image with a polished appearance and demeanor.

Physical Demands: 

  • Work is performed in a fast-paced setting.
  • Must be tolerant to varying conditions of noise level, temperature, illumination, and air quality.
  • May be exposed to smoke
  • The noise level in the work environment is usually moderate to loud.
  • Constant contact with executives, department management, employees, and guests.
  • Prolonged sitting or standing and mobility.
  • Balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, repetitive motions Lift, carry, push, pull or otherwise move objects and/or move up to 50 pounds occasionally
  • Eye/hand coordination.
  • Use of standard office equipment.
  • Ability to distinguish letters, numbers, and symbols

Equal Opportunity Employer

Palms provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Palms, its affiliates and subsidiaries will make reasonable accommodations in compliance with applicable law.

We are committed to making a work environment where the growth and well-being of our team members is the top priority. Join our team today!

We are committed to making a work environment where the growth and well-being of our team members is the top priority. Join our team today!

Save this job

About this Employer

Palms Casino Resort

4321 W Flamingo Rd
Las Vegas, NV 89103

Telephone (866) 752-2236
Reservations (866) 752-2236

Casino Resort

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Palms Casino Resort is located just west of the center of the Las Vegas Strip off I-15 on Flamingo Road, in Nevada. It is owned and operated by the San Manuel Band of Mission Indians. 

Our property reopened in April 2022 after a stunning, property-wide $690 million renovation, ushering in the next era of gaming and entertainment in Las Vegas. 

Our guests enjoy a collection of new award-winning restaurants, a 95,000 sq. ft. casino offering over 1,500 slots and 50 table games, such as Baccarat, Blackjack, Craps ,Pai Gow, Poker, Roulette, Three Card Poker, and Ultimate Texas Hold’em, 766 luxurious rooms and suites in two hotel towers, one-of-a-kind entertainment venues, and museum-worthy contemporary art.

Our resort also includes over 190,000 square feet of meeting, convention and event space; the Pearl, a 2,500-seat theater; an expansive pool and spa area; wedding chapel; the Brenden Theatres 14-screen cinema, a recording studio and nearly 600 units at Palms Place condominiums.

Our employees are critical to our success and the foundation of our core values. We provide competitive wages and exceptional benefits, perks, incentives, and opportunities for advancement.