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Advertising Manager

Posted March 19, 2023

Spotlight 29 Casino
Coachella, CA
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About This Job


We are seeking for an innovative Advertising Manager who will manage all planning, development and implementation of advertising strategies specific to achieving the goals and objectives of the Marketing Plan in driving revenue and increasing brand awareness of the Spotlight 29 Casino and Tortoise Rock Casino.

Essential Duties and Responsibilities

The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Provide outstanding customer service to guests and all other employees by exceeding our mission statement.
  • Develop and monitor budget for advertising in television, radio, newspaper, magazines, directories, outdoor signage and a variety of area publications and sponsorships.
  • Establish and develop positive relationships with media representatives, vendors and support teams to ensure the best possible positioning for Spotlight 29 Casino and Tortoise Rock Casino in advertising and promotions.
  • Explore and create opportunities for cross-marketing with vendors and partners.
  • Coordinate press releases and editorial as necessary and broadcast same in timely manner.
  • Respond to numerous telephone and written requests for information on the property, promotions and special events.
  • Evaluate all media opportunities presented and explore new advertising and networking options that will provide the greatest value and exposure for our media dollars.
  • Manage and execute approved media schedule, placing all insertion orders, broadcast instructions and trafficking of all ads on a weekly basis.
  • Monitor advertising trends of competitor properties in the area.
  • Provide direction in the creation of collateral (for internal and external use) in marketing Spotlight 29 Casino's and Tortoise Rock Casino’s special events and amenities that adhere to brand guidelines.
  • Monitor flight schedules throughout month to ensure accurate billing in advertising is consistent with media plan.
  • Review media invoices received for accuracy prior to approval by Vice President of Marketing.
  • Coordinate and attend all media interviews with appropriate property spokesman.  Accompany media reps at all times while on property.
  • Represent Spotlight 29 Casino and Tortoise Rock Casino proudly and professionally at all times with guests, vendors and other employees.
  • Provide team support and assistance in all other marketing areas by attending and working all promotions, special events and Spotlight showroom entertainment as required.
  • Promote Spotlight 29 Casino and Tortoise Rock Casino as the premier entertainment experience at every opportunity.
  • Provide support to Vice President of Marketing as necessary.
  • Maintain excellent communications with all Vice Presidents, Directors and Supervisors.
  • Implements approved departmental policies and procedures.
  • Ensure the budget for the department is monitored and adhered to by implementing effective processes and procedures.
  • Prepare necessary data for the budget in area of responsibility.
  • Keep abreast of competitive changes including industry trends and local competitive set.
  • Develop, maintain and nurture a positive work environment.
  • Responsible for maintaining a disciplined environment and implement practices that promote safety, quality and productivity.
  • Help coordinate and supervise training, assignments and development of subordinates.
  • Ensure compliance with all Minimum Internal Control Standards (MICS) as well as all Tribal Internal Control Standards (TICS).
  • Present a positive image of the Tribal organization to its guests and vendors and to assist them as required.
  • Must follow all safety policies and procedures and attend all scheduled safety meetings and training as a condition of employment.
  • Able to make difficult decision in a fair and honest manner.
  • Strong verbal and written communication skills.
  • Perform any other duties that may be assigned from time to time.

Supervisory Responsibilities

Manage directly and indirectly all employees in the Advertising area of the Marketing Department.  Adhere to the Tribal organization’s policies, procedures and applicable laws.  Responsible for the overall direction, coordination, and evaluation of this unit. Carry out supervisory responsibilities which include but are not limited to: interviewing and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.


Education and Experience

  • High School Degree (or GED)
  • College degree or equivalent experience preferred.
  • Five (5) years (or equivalent) Supervisory/Management experience.
  • Must have five (5) years of advertising experience in a top management position.

Certification, Licenses and Additional Requirements

  • Must pass periodic random drug screens.
  • Must be able to pass background suitability investigation.
  • Must obtain a Tribal Gaming License.
  • Must obtain all other applicable certifications and licenses.
  • Must provide proof of eligibility to work in the United States within 72 hours of employment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to talk and hear. The employee is frequently required to stand; walk and sit. The employee is occasionally required to use upper extremities, including but not limited to, hands and fingers to handle, or feel; reach with hands and arms. They may be occasionally required to climb or balance, stoop, bend, push, pull, twist, kneel, crouch, or crawl. The employee must occasionally lift up to 25 pounds and/or push, pull up to 50 pounds. The employee is occasionally required use repetitive movements to complete tasks. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Employee may be occasionally required to work in low light conditions and may be exposed to loud noise for extended periods. 

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

  • Multiple locations.
  • Some enterprises are open 24 hours per day, 7 days per week; therefore, you must be flexible to work any and all hours.
  • Must be available for emergency calls 24/7.
  • Must be available to work weekend and holidays.
  • Some enterprises are gaming facilities.
  • Some enterprises are not a smoke-free environment.
  • Surveillance cameras and audio equipment monitor the premises recording activity throughout most of the facilities on 24 hours per day, 7 days per week basis.

Indian Preference Act

The Twenty-Nine Palms Band of Mission Indians has a resolution on file with Human Resources to ensure that Indian Preference will be adhered to in the following order in accordance with IPA:

  1. Tribal Members
  2. Other Native Americans
  3. All other ethnic groups

Additional Information

All applicants must be able to demonstrate their US work authorization during the employment verification process. 

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About this Employer

Spotlight 29 Casino

46-200 Harrison Place
Coachella, CA 92236

(760) 775-5566

Spotlight 29 Casino Careers Offers

  • Competitive Wages
  • 401K
  • Paid Vacation and Holidays
  • Opportunities for advancement
  • Fun, exciting atmosphere
  • Fast-paced work environment


Since 1995, Spotlight 29 Casino has been the place where the Coachella Valley comes to play. In fact, we were all about Coachella before Coachella Fest was even a thing.

Located just south of Interstate 10 at Dillon Road, Spotlight 29 boasts 1,600 of the hottest, most in-demand slots, world-class table games and blackjack, plus a variety of delicious dining options sure to satisfy any palate. And we're always finding innovative ways to enhance our guest’s experience.

Spotlight 29 is also home to the spectacular, 2,200 seat Spotlight Showroom, which has featured such headliners as Bruno Mars, Mark Anthony, Pitbull, Dave Chapelle, Joe Walsh, Marlon Wayans, Montgomery Gentry, Paquita la del Barrio and more. (Click on our Entertainment page for a list of upcoming performers.)

Spotlight 29 Casino is a venture of the Twenty-Nine Palms Band of Mission Indians. We are committed to providing a positive guest experiences with unrivaled amenities and unparalleled customer service.

Spotlight 29 Casino - PLAY YOUR WAY, EVERY DAY!