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Director of Sales

Posted February 28, 2023

Mayfair House Hotel & Garden
Miami, FL
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About This Job


Miami’s newest luxury-lifestyle independent hotel. Lead the development and execution of strategic sales plans, oversee a dynamic sales team, and drive initiatives to achieve the defined revenue, market share, and profitability targets.

Essential Job Functions: include the following. Other duties may be assigned.

  • Independent hotel experience required.
  • Past experiences with hotel launch and repositioning efforts to drive new customer acquisitions.
  • Dynamic leadership capabilities with an entrepreneurial skill set
  • Ability to review industry standard data related to new customer acquisition, formulate strategies and complete successful execution.
  • Ability to proactively manage sales operating expenses relative to budget while maximizing return on spend and cash flow.
  • Experience in developing holistic sales plans to support all segments and channels to drive profitability and achieve market performance goals.
  • Development of annual budget and expenses.
  • Oversee revenue and yield strategies to include group, leisure transient, business transient, group food and beverage, meeting room rental, local catering, and other revenue streams.
  • Formulating and implementing strategies that include market mix, pricing, direct sales, and acquisition status and results.
  • Strong direct sales ability and experience with leisure sales, consortia sales and business transient segments.
  • Maximizing profitability while delivering outstanding guest service
  • Experience managing and directing creative agencies, public relations firms, social media firms.
  • Experience setting individual & team goals, monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the goals and annual sales plan.
  • Ensure training programs are conducted regularly and company standards of performance are met. Give guidance and counsel staff toward improvement.
  • Strong presentation skills both written and oral.
  • Ability to work effectively with all departments – and maintain regular communication with General Manager, Directors, Sales Managers and owners.
  • Supervise the achievement of each Sales Manager closely, reference the action steps and goals outlined in the sales plan, review and update monthly.
  • Set up weekly call quotas and booking quotas.
  • Devise innovative campaigns and strategies based on insights, analytics, recaps, culture and trends to drive revenue.
  • Program culturally relevant and brand-aligned events, pop-ups, and partnerships to create ancillary revenue, grow audience, and enhance reach, especially during periods such as Art Basel, Miami Music Week, Swim Week, and other high-trafficked times including holidays.
  • Work with the Director of Marketing, digital team and all company marketing vendors to manage all digital marketing efforts, including PPC and other digital marketing ads.


  • five (5) years at the Director of Sales level or above. Independent hotel experience required.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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About this Employer

Mayfair House Hotel & Garden

3000 Florida Avenue
Miami, FL 33133

(305) 441-0000

179 Room Hotel

A New Life for an Iconic Hotel

Centered in Miami’s original Coconut Grove, Mayfair House Hotel & Garden is a one-of-a-kind Eden where natural beauty blends with iconic architecture and the outside world fades to a timeless, profound sense of place.

Refreshingly Eccentric

All unique, residentially-appointed guest rooms feature private terraces for dining and passing the time – many offer delightful details such as outdoor showers, clawfoot bathtubs, pianos, vintage typewriters, and bars. The hotel houses two food & beverage concepts by Lost Boy & Co. – dine and drink with views of the Grove’s dreamy skyscape or intimately nestled in our lush gardens.

Rooted in Miami’s most walkable neighborhood, discover a lusher, cozier enclave that transcends South Beach with exceptional dining, shopping, parks, and Biscayne Bay’s waterfront beauty steps away.