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Advertising Manager

Posted January 3, 2023

Santa Ana Star Casino Hotel
Santa Ana Pueblo, NM
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About This Job


The primary function of this job includes but is not limited to the creation of production of advertising and marketing material for Santa Ana Star Casino.  The Advertising Manager will oversee all media buys and create a placement schedule encompassing Santa Ana Star Casino.  Candidates will need proven communication and interfacing abilities, excellent interpersonal skills and the ability to work in a busy front office environment.  The Advertising Manager is expected to serve as a public relations ambassador and must be courteous and helpful to guests and co-workers at all times. 

Major Responsibilities/Activities

  • Assist in establishing and executing marketing plans, media plans and ad campaigns.
  • Manages the creative design and production of materials for marketing programs, ad campaigns, promotions and events.
  • Responsible for overseeing the execution of projects including, but not limited to, print media, electronic media, direct mail, collateral and internal/external signs.
  • Write, edit and proofread for projects including, but not limited to, television and radio advertisements, press releases, print collateral, web copy, signage and featured articles. Oversees development and production of promotional and collateral materials.
  • Conducts marketing surveys on current and new product concepts and provides feedback for future development.
  • Resolves conflicts and facilitates changes in structure of marketing team to ensure objective fulfillment and swift response to marketing problems and opportunities.
  • Guides preparation of marketing activity reports and presents to Director of Marketing.
  • Monitors competitive and marketing activities. Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
  • Acts as key contact person with vendors and media, assisting with communication, coordination, negotiation and traffic with vendors and media.
  • Ensures that all brands and images are portrayed consistently in all communications.
  • Maintains a strong commitment to provide support for the casino’s initiatives, programs, goals and special projects.
  • Adheres to regulatory, departmental and company policy in an ethical manner.
  • Displays original thinking and creativity, meets challenges with resourcefulness and develops innovative approaches and ideas.


Minimum Requirements

  • Preference is given to qualified Santa Ana Tribal Members.
  • Bachelor's degree from a four-year college or university.
  • Must have one to two years related experience and/or training; equivalent combination of education and experience in advertising.
  • Excellent communication and interpersonal skills. 
  • Must have strong writing, grammar, spelling and editing skills.
  • Responsible, detail oriented and ability to multi-task.
  • General knowledge of Word, Excel, Outlook, Publisher, PowerPoint and Access.
  • Ability to compose correspondence and manage schedules and projects.
  • Requires strong communication skills to effectively interface and coordinate activities involving team members or guests and work effectively and professionally with employees at all levels of the organization.  Must have an aptitude for customer service.
  • Ability to work on assignments that are complex in nature while exercising sound judgment in problem resolution.
  • Must be able to work in a team-oriented atmosphere, work independently and handle projects on an individual basis.
  • Must be able to handle high-pressure situations and meet the demands of time constraints.
  • Must work hours as directed by the Director of Marketing and be able to work a flexible schedule, including weekends and holidays, depending on marketing and promotional program needs.
  • Must be able to obtain and maintain a Pueblo of Santa Ana Gaming and Regulatory Commission key gaming license.

Essential Mental Functions

The essential mental functions described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Maintains a strict level of confidentiality regarding company information.
  • Must have strong verbal and written communication skills including the ability to give a professional and effective presentation and write complex reports.
  • Strong numerical or statistical aptitude.
  • Strong mathematical skills.
  • Strong organizational skills.
  • Proven ability to provide outstanding customer service.
  • Must have excellent problem solving abilities.
  • Must be a detail oriented, organized individual with the ability to multi-task.
  • Must be able to deal with stressful situations in a professional manner.
  • Must be a Team Player.
  • Proven ability to handle conflict situations.

Essential Physical Functions

The essential physical functions described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of the position, the employee is frequently required to stand, walk, turn, use hands and fingers to handle and feel, reach with hands and arms, talks and hear.
  • Ability to use electronic equipment including computers, adding machines and calculators.
  • Must be able to work various hours including weekends and holidays.
  • Must present self in a well-groomed, professional appearance.
  • The employee must be able to lift up to 25 pounds.
  • Must be able to work at a fast pace.
  • Must be able to handle stress effectively.
  • Must be able to maneuver around the office and the facility as needed to collect and distribute all necessary documents.
  • Must be able to work in a fast-paced environment.
  • Must be able to sit for long durations of time.
  • Physical ability to safely perform the essential job functions of the position.

Equipment Used

  • Computer “Excel and Microsoft Applications.”
  • All traditional office equipment.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually loud a second-hand smoke-filled environment.

Additional Information

All applicants must be able to demonstrate their US work authorization during the employment verification process.

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About this Employer

Santa Ana Star Casino Hotel

54 Jemez Canyon Dam Road
Santa Ana Pueblo, NM 87004

(505) 867-0000

Casino & Hotel

About Us

Santa Ana Star Casino Hotel is located just minutes north of Albuquerque and Rio Rancho. The Star offers a Vegas-style casino experience with an infusion of New Mexican charm. It was the first Indian casino to operate in New Mexico, opening its doors in 1993.

Growing from only 64 slot machines, “The Star” features a 204 room hotel and a casino with over 1,600 machines independently certified as the “Loosest Slots in New Mexico” by Strictly Slots® Magazine, as well as video poker games, 26 table games, and live-action poker.

Although gamers must be at least 21 years old, the entire family can enjoy other amenities at The Star. Starlight Lanes is a traditional bowling alley with an “out-of-this-world” twist. It contains 36 state-of-the-art lanes available to league members and casual bowlers, alike. 

Guests can enjoy food & beverages in five restaurants - Juniper Steakhouse, Cantina Rio, Feast Buffet, Mesa Grille and Starlight Bar & Grill and two cocktail lounges - Lounge 54 and Cantina Rio.

The Stage features live entertainment such as standup comedy, EDM concerts, cabaret revues, musical tributes, and a dinner theater. Family entertainment is offered in their state-of-the-art bowling facility.

We recognize that people are our most important asset.
Our goal is to have every guest leave with a smile.
Santa Ana Star needs people who take pride in a job well done.

Benefits include medical, dental, vision, life insurance, 401(K), free meal program, credit union, and PTO.
Extensive background investigation and pre-employment drug test are required.
Equal Employment Opportunity Employer