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Vice President of Marketing and Digital, Lifestyle, Independent and Luxury Division

Posted March 12, 2023

Crescent Hotels & Resorts
Fairfax, VA
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About This Job


We are looking for someone passionate about Hotel Marketing with a focus on Luxury and Independent properties for a highly visible, high-exposure role. This person reports directly to the SVP of Integrated Marketing and Digital, managing a small group of properties, assisting with onboarding, and integrating new independent properties into our portfolio, and supporting our marketing team's training and continued growth. This person will see revenue growth opportunities everywhere, can focus on driving revenues and innovation, and can adapt and modify their plans as conditions change.

Does this sound like you?

We are looking for a Vice President of Integrated Marketing and Digital to join our company’s trailblazing Marketing and Digital team. You will find a team of dedicated marketers in this role who want to revolutionize hotel marketing.

This role requires experience working in the hospitality industry as well a proven Marketing and Digital leadership background in Independent, Boutique, and Luxury hotels.

The VP will manage small group properties where they will develop, create & execute successful marketing strategies and detailed tactical plans for all marketing touch points. In this highly visible, high-exposure role, they must build strong collaborative relationships with their corporate counterparts, property teams, and ownership groups.

The Vice President of Integrated Marketing and Digital will be able to exercise the initiative to research and incorporate new programs and procedures and manage programs and projects for our team and the properties within their region.

This leader will partner with our Integrations team, integrating and onboarding new Independent, Luxury, and Boutique Properties to ensure a smooth transition into our company and culture.

This leader will also be focused on working with, coaching, and training our Marketing Leaders team to continue growing our talent in this ever-changing field. They will actively collaborate with the SVP of Marketing + Digital to ensure all marketing efforts support the brand and culture, ensuring core Marketing standards and fundamental expectations and that Crescent Hotels & Resorts remains industry-leading in all areas of Marketing.

LOCATION: This role is remote eligible anywhere in the US or Canada for highly qualified candidates.

REPORTS TO: SVP of Integrated Marketing + Digital


Skills and Experience

Hospitality experience required

Strong Hotel Multi-Property Experience in Independent, Luxury, and Boutique Marketing will be required for this role.

Strong Experience Onboarding both new builds and transitioning independent properties.

Professional Communication and Presentation Skills will be required for this role, including creating and presenting various information to many stakeholders.

Experience with High End, Luxury & Lifestyle Photoshoots and Videography.

Building Business Cases and Strong Statistical Skills will be required for this role. This leader will work closely with our corporate teams, properties, and ownership groups.

Strong Experience with strategy and tactics focusing on growing new customer acquisition.

Strong initiative – the ability to work with little supervision

High energy enthusiasm for Marketing, our Properties and Crescent Hotels and Resorts focus on working as a team with our Sales, Revenue, Food and Beverage Partners to drive revenues for the properties in the portfolio.

Ability to observe market conditions, identify solutions, and share opportunities to grow revenues, proactively making recommendations and implementing and executing action plans to improve revenue generation, increase market share, return on Ad Spend (ROAS) and Increase Innovation.

Actively participate in financial reporting per company guidelines and directives. As requested, provide current and accurate financial information, ad hoc reporting, and executive overview to ownership and senior management.

Bring new Corp Initiatives to Crescent Hotels and Resorts and see initiatives from inception to roll out.

This leadership role will facilitate training for Crescent properties and other Crescent Marketing and Digital team members to continue strengthening our Marketing Discipline.

Get it done attitude and willingness to work additional hours if unexpected projects or tight deadlines require it.

Remain positive and resourceful and possess the ability to succeed in a constantly changing Marketing and Digital atmosphere while staying organized in a fast-paced environment, sometimes under pressure.

Well represents Crescent Hotels and Resorts while visiting properties, ownership meetings, business development meetings, and industry meetings and events.

Must be willing and able to travel as needed.


Excellent Computer Skills and proficiency in Multi-Channel Analytics, Integrated Marketing Planning, Content Marketing, Campaign Creation and optimization with PPC, Paid Media, Search Engine Optimization, Social Media, Email Marketing, Marketing Tools, and Microsoft Office. Advanced computer skills are a plus, including Office and Adobe Creative Suite (Photoshop, Illustrator, etc.).

For applicants who will be working in NYC, the anticipated compensation range for the position is $158,500 - 181,000; for applicants who will be working in Colorado, the anticipated compensation range for the position is $141,000 - $161,000 for applicants who will be working in Washington, the anticipated compensation range is $149,500 - $170,800. The salary offered to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, work location, etc. Crescent Hotels is a multi-state employer and the salary ranges indicated herein may not reflect positions that work only in other states.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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About this Employer

Crescent Hotels & Resorts

10306 Eaton Place
Suite 150
Fairfax, VA 22030

(703) 279-7820

Corporate Office

Working Here

Founded in 2001 by CEO Michael George, Crescent Hotels & Resorts lives in the belief that your drive to be the best is the force which has made Crescent Hotels & Resorts the Hotel Operator and Employer of Choice.Meet several of our associates and hear their story. With thousands of associates at Crescent, we make every day one of adventure where you can make a difference.

We Know Benefits 

Dedicated, satisfied, and engaged associates are the key to our continued success. 

At Crescent Hotels & Resorts, we strive for innovative ways to enhance our comprehensive selection of benefit offerings. Crescent associates working as few as 24 hours a week are eligible for our extensive menu of benefit programs.

Crescent's benefits offerings include:

  • Healthcare insurance and prescription drug coverage
  • Dental insurance
  • Vision insurance
  • Flexible/dependent-care spending accounts
  • Life insurance and supplemental life insurance
  • Short/long-term disability insurance
  • Domestic Partner coverage
  • Employee Assistance Program
  • 401(k) with employer matching
  • Paid holidays, vacation, and personal time off
  • Tuition reimbursement program
  • Discounted hotel rooms for associates and family