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Director of Sales

Medical, Dental, Vision, Short-Term and Long-Term Disability, Life, AD&D, PTO, EAP, 401k, Travel Discounts

Posted March 7, 2023

Holiday Inn Lafayette City Centre
Lafayette, IN
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You bring the passion, motivation, and drive and we will bring the opportunities!! Aimbridge will get you where you want to go and help you reach places in your career you might have never imagined were possible! When you join the Aimbridge Family, you’re working with the best of the best! It’s a


$70,000 - $75,000

About This Job

Job Summary:

The Director of Sales will have direct oversight of the sales and marketing operations.  This role has the responsibility to achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives. This individual will oversee operations of the hotel sales department including but not limited to direct sales follow-up sales administration hiring of staff training managing and coaching. Additional responsibilities include sales and marketing budget forecast advertising marketing and business plans for no more than one Select Service hotel; manages within approved plans and budgets. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities; for OEM associates - overtime does apply and is calculated accordingly.


  • At least 2 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 1 year of related experience; or a 2-year college degree and at least 2 years of related experience
  • Must have a valid driver’s license in the applicable state.
  • Must possess highly developed verbal & written communication skills to frequently negotiate convince sell and influence other managerial personnel hotel guest(s) and/or corporate clients.
  • Must have thorough experience with professional selling skills: opening probing supporting closing
  • Shows strong analytical skills and strategic vision in establishing appropriate sales deployment
  • Must be proficient in general computer knowledge especially Microsoft Office products
  • Must be able to work independently and simultaneously manage multiple tasks
  • Strong organization and presentation skills
  • Demonstrated ability to effectively interact and manage people of diverse socioeconomic cultural disability and ethnic backgrounds while solving complex problems and creating a productive sales team
  • Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
  • Must work well in stressful high-pressure situations; maintain composure and objectivity under pressure.
  • Must be able to work with and understand financial information and data and basic arithmetic functions.


  • Coordinate all group transient and catering sales solicitations and bookings to maximize overall revenue.
  • Develop, recommend, implement, and manage the hotels annual budget, advertising, public relations, marketing, sales plans, and programs to maximize revenue opportunities and ensure the hotel meets/exceeds goals and expectations.
  • Proactively conduct outside sales calls conduct sales tours and entertain clients.
  • Understand the content reflected in contracts and how to negotiate terms therein.
  • Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
  • Monitor production of all top accounts and evaluate trends within your market.
  • Adheres to Aimbridge Hospitality’s established regulations company standards sales standards and sales metrics related.
  • Comply with attainment of individual goals as well as team goals and budgeted metrics.
  • Train all team members on how to recognize and capitalize on sales opportunities to increase occupancy and revenue.
  • Develop a full working knowledge of the hotel operations/policies including Food and Beverage, Front Office, and Reservations.
  • Maintain strong visibility in local community and industry organizations.
  • Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management providing training on a rotational basis.
  • Maintains professional working relationship and promote open lines of communication to achieve initiatives with respective marketing partner(s) and other internal departments (i.e., Second Wave Aimbridge Digital, or Branded field marketing).
  • Travel on a weekly basis as required.
  • Act as directed on behalf of the General Manager in absence; performing any other duties as requested by management.
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About this Employer

Holiday Inn Lafayette City Centre

515 South Street
Lafayette, IN 47901

Telephone 1-765-423-1000
Reservations 1-888-465-4329

147 Room Hotel

Enjoy the Best of Lafayette, Indiana’s Hotels.

Experience an unforgettable stay in the 100% smoke-free Holiday Inn® Lafayette - City Centre hotel, the preferred choice of hotels in Greater Lafayette, IN. You can indulge and relax in our richly appointed rooms and suites, equally equipped for business and pleasure.

Nestled in Historic downtown Lafayette, IN, our hotel's property is near Purdue University , just 3 blocks from the Tippecanoe County Courthouse and within walking distance of Long Theater. Unique shops and local restaurants line the streets, and a variety of performance art and theater venues are close by.

Area companies including Caterpillar, TRW, Alcoa, Eli Lilly, Wabash National, Subaru, and Toyota are just minutes from our facility in Lafayette, IN. We are near local hospitals, and Purdue Research Park, as well. With 7,500 square feet of well-appointed meeting space, you can bring energy and creativity to any meeting or event.

Discover the many ways that the Holiday Inn® Lafayette - City Centre sets the standard of comfort and value for hotels in Lafayette, Indiana. From a fresh, seasonal menu at our on-site Restaurant to the plush new linens in our rooms, we've paid attention to the details. Relax in our Indoor Pool, work out in the fitness center, surf hotel-wide free WIFI and enjoy free parking. For work and play alike, relax; it's the Holiday Inn®.