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Director of Sales

Posted March 17, 2023

Elliot Park Hotel
Minneapolis, MN
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About This Job


An Inspiring Career Awaits You!

The Kessler Collection is made up of 11 artful hotel and resort properties, 25 restaurants, and over 1,700 Grand Performers across seven states, we continue to grow and so will you! The opportunities are endless. Our mission of inspiring places, intuitive service, and exuberant guests means we are committed to our Grand Performers learning, development, and well-being.

We believe people want to be inspired!

Our Grand Performers Receive Many Benefits Including:

  • Marriott Employee Discounts Worldwide
  • Competitive Wage & Discretionary Bonus Program
  • Medical, Dental, Vision Insurance
  • Company-Sponsored Life Insurance
  • Short & Long-Term Disability Insurance
  • Pet Insurance
  • Tuition Reimbursement Program
  • 401(K) with Discretionary Company Matching Contributions
  • Employee Assistance Program

Job Summary

The DOS is responsible for overseeing Sales to optimize revenue opportunities for the property.

Core Responsibilities

  • Lead the revenue process assuring that the property is taking the “right mix” of business to maximize the high demand periods and lay in the base required for the distressed periods.
  • Monitor revenue pace of Sales and Catering and lead the team in meeting and exceeding budgeted revenues.
  • Formulate and approve Team sales travel for the year – identifying travel needs based on feeder markets.
  • Work cooperatively between PR and Marketing to establish strategic goals for attaining budgets.
  • Update sales platforms with relevant collateral, promotional offers, photography, and need dates
  • Direct, organize and supervise departmental activities including, but not limited to, prospecting and qualifying potential leads, soliciting viable leads, and preparing and presenting written proposals/contracts and oral presentations.
  • Direct and develop team member’s performance to include, but not limited to, providing supervision and professional development, scheduling, coaching and counseling, timely evaluations, improving performance, and delivering recognition and reward.
  • Recruit, interview, and onboard new team members.
  • Assist in compiling sales forecasts and budgets, collect and report sales data and manage the department budget.
  • Develop target lists and action plans for account solicitation; assist in assignment and distribution of leads and inquiries.
  • Conduct tours of the property to meeting planners and other potential customers while informing of all hotel services available; entertain customers on the property during site inspections, pre-planning trips, and program operation when appropriate. Complete required site forms to alert the hotel of site tours in advance.
  • Direct maintenance of sales files, accounts, and additional administrative duties.
  • Participate in hotel executive committee meetings, operations meetings, and labor meetings on a weekly basis.
  • Develop and maintain relationships with competitive sets and actively participate in community organizations and professional associations to maintain visibility and market share.
  • Excellent knowledge of the hotel's surroundings including the history, culture, and points of interest.
  • Qualify incoming leads, send proposals, contracts, and addendums when needed to negotiate group business using marketing and sales resources.
  • Negotiate guest room rates, meeting room rental, function space, and hotel services within approved booking guidelines.
  • Establish a method of payment, collect the initial deposit, and/or begin the direct bill application process prior to turnover to Event Services Manager.
  • Follow up on outstanding proposals and contracts to effectively close business.
  • Process definite contracts and route information appropriately to the following Grand Performers using the turnover process:
  • Group Coordinator
  • Event Services Manager
  • Controller
  • Monthly review and support to team members in creating and achieving quarterly sales goals. – Achieved via sales meeting and one-one meetings
  • Analyze competition, market trends and customer needs to continually assess the productivity against established goals and budgets.
  • Analyze historical, current, and future hotel performance to capture the maximum amount of revenue and meet/exceed his/her individual sales goals and sales budget.
  • Maximize revenue by selling all facets of the hotel to include restaurant, spa, gallery, and outlets.
  • Manage account details so all pertinent aspects of solicitation and closing are complete and documented in the required sales and catering system.
  • Track monthly production towards quarterly sales goals set forth by management using required documentation.
  • Competently utilizes the required systems/equipment and platforms to effectively evaluate availability, profitability and track the progress of groups from proposal through execution.
  • Maintain accurate, organized, and up-to-date files including computer filing and sales platform records (attachments, traces, activities, etc.).
  • The complete business evaluation process to maximize revenues for rooms with the Revenue Manager.
  • Participate in monthly revenue meetings and Playbook calls to stay abreast of strategies and to assist in making decisions for the benefit of the hotel.
  • Conduct weekly department meetings to review group and catering pace, systems reports, company/department updates.
  • Actively participate in all sales/operational meetings
  • Quarterly travel is required to attend Sales Executive Committee meetings, customer events, conduct outside sales calls and participate in trade shows.
  • Develop and maintain a working relationship with national franchised brands.
  • Knowledge of all Kessler Collection hotels to effectively cross-sell.
  • Complete required reporting and documentation.
  • Use logic, integrity, and sound judgment when making business decisions by considering the big picture, operational needs, and impact on other departments.
  • Participate in weekly staff and group resume meetings with operations and Event Order meetings when deemed necessary
  • Conduct monthly meetings with team members to provide support, leadership, and direction.
  • Perform other duties assigned to meet business needs.
  • Conduct daily business review meetings with the sales team to review current prospects, site tours, and the previous day’s business activity.
  • Power Hour – Weekly Power Hour scheduled and added to the Kessler Sales calendar

Knowledge, Skills, And Abilities

  • Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Response to requests for service and assistance; Meets commitments.
  • Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
  • Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Response well to questions; Demonstrates group presentation skills; Participates in meetings.
  • Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
  • Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem-solving situations; Uses reason even when dealing with emotional topics.
  • Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
  • Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
  • Ethics - Treats people with respect; Keeps commitments; inspires the trust of others; Works with integrity and ethics; Upholds organizational values.
  • Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
  • Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
  • Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
  • Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
  • Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
  • Quantity - Meets productivity standards; Completes work in a timely manner; Strives to increase productivity; Works quickly.
  • Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
  • Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
  • Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
  • Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
  • Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
  • Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.

Minimum Qualifications

  • Bachelor’s degree - preferred
  • Hospitality or related industry experience - required
  • Previous sales experience – required
  • Valid Driver’s License – required
  • Knowledgeable of Top-Accounts for the Hotel – preferred

Supervisory Responsibilities

  • Group Sales

Work Environment / Physical Demands

The physical demands described herein are representative of those that must be met by an incumbent to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the incumbent is regularly required to lift, reach with hands and arms, and stand for extended periods of time and use fingers (keyboard, etc.) to handle or feel.
  • The incumbent is required to have a valid driver’s license and have the ability to drive.
The Kessler Collection is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.


Previous event planning experience

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About this Employer

Elliot Park Hotel

823 5th Ave South
Minneapolis, MN 55404

(612) 389-2300

168 Room Hotel


Welcome to the newest member of the Marriott® family in Minneapolis, Elliot Park Hotel, Autograph Collection. Perched on the edge of the historic Elliot Park neighborhood, and convenient to the Light Rail, Minneapolis Convention Center and U.S. Bank Stadium, Elliot Park Hotel is a stylish luxury boutique hotel and restaurant where you can enjoy hygge at its most elegant.

With 155 rooms and 13 suites, Elliot Park Hotel is the perfect destination for your next business trip, staycation, family trip, or even a special celebration in one of our spectacular wedding and meeting spaces.

With a refined and sophisticated décor, which is illuminated by flickering candles, artful lighting, and inviting fireplaces, Elliot Park Hotel allows you to indulge in the feeling of warmth, intimacy, and comfort. It all combines to create a chic urban oasis of modern Minnesotan hospitality, welcoming travelers and locals alike.

Our pet-friendly boutique hotel with luxury amenities and world-class guest service will charm and pamper you while you play, work, and explore the wonderful sites and attractions of downtown Minneapolis.

Come nightfall, indulge in the hearty, wood-fired fare of Tuscany at Tavola Restaurant, a rising star among Italian restaurants in Minneapolis. Or, wind down with a cold craft brew next door at the lively bar and outdoor patio of Finnegans Brew Co. in their brand-new downtown Minneapolis brewery and community space. As a guest of Elliot Park Hotel, you’ll even get to enjoy a very special Finnegan experience in their exclusive Brewer's Den.