Photo of Merriweather Lakehouse Hotel, Columbia, MD

Marketing Director

Merriweather Lakehouse Hotel

10209 Wincopin Circle
Columbia, MD 21044

212 Room Hotel


The Merriweather Lakehouse is a progressive and modern4.5 star hotel that sets the standard for hospitality excellence, innovative dining, and curated experiences. As we continue to expand our footprint, and embrace our identity as a nature and music themed Autograph Hotel, we are seeking a dynamic and visionaryDirector ofMarketing to lead our marketing initiatives and drive our brandto new heights. This person will play an integral part in building and driving our brands marketing strategy, with an overall goal to engage and create - bridging the gap between the excitement and allure of possibility with the here and now of present day.

Key Responsibilities: 

  • To summarize, the Director of Marketing will be the brand ambassador for, and the face of, the Merriweather Lakehouse Hotel.  

  • Develop and execute comprehensive marketing strategies to promote the hotel, food and beverage outlets, and in house events; increase brand awareness, and drive customer loyalty.

  • Report directly to hotel General Manager and hotel Ownership.  Collaborate with GM and Ownership to target and hire musical and entertainment artists to enhance the Hotel’s programming.

  • Target new programming initiatives and activities and spearhead implementation.

  • Create and manage impactful marketing campaigns across multiple channels, including digital, social media, email marketing, influencer partnerships, and experiential marketing.

  • Oversee the creation of compelling content that showcases our rooms, service, ambiance, and distinctive features.

  • Manage and optimize the group's online presence, including websites, social media platforms, and online advertising campaigns.

  • Monitor and analyze marketing campaign performance metrics, providing regular reports and insights to key stakeholders.

  • Collaborate with external agencies and vendors to ensure seamless execution of marketing initiatives.

  • Stay informed about industry trends, emerging technologies, and best practices in restaurant marketing, bringing new ideas and strategies to the table.

  • Foster a culture of creativity and collaboration within the marketing team, inspiring an innovative approach and fresh perspective

  • Mentor and develop a team of marketing professionals, providing guidance and support for their growth and development.

  • Align with peer leadership group to formulate strategic recommendations and align on key decisions.

  • Advise senior leadership on strategy, implementation, and communication of programs.

Qualifications, Experience, and Education: 

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

  • The ideal candidate will have an exceptionally strong social media presence.

  • Proven experience as a Marketing Director or similar leadership role within the industry.

  • Strong understanding of modern marketing principles, strategies, and tactics, with expertise in digital marketing and social media platforms.

  • Demonstrated experience in planning and executing successful multi-channel marketing campaigns.

  • Proficiency in utilizing marketing tools and platforms, including marketing automation, CRM, and analytics software.

  • Excellent analytical skills, with the ability to interpret data and derive actionable insights.

  • Exceptional communication and presentation skills, both written and verbal.

  • Creative mindset with a passion for storytelling and bringing dining experiences to life.

  • Strong organizational skills, with the ability to manage multiple projects and priorities in a fast-paced environment.

  • Collaborative approach, with the ability to build strong relationships with internal teams, restaurant/hotel partners, and external stakeholders.

  • Knowledge of the current culinary and hospitality trends, and an understanding of the unique challenges and opportunities within the modern service landscape.

If this is you, we invite you to join our dynamic team as the Director of Marketing. Together, let's showcase the culinary artistry of our restaurants, captivate our guests, and set new standards in the modern guest experience.

Posted September 18, 2023

Merriweather Lakehouse Hotel



Penthouse and Presidential Suites can be had just about anywhere. We set out to create a premium experience that cannot be found anywhere else in the region. Whether you are entertaining family and friends, or gathering for business reasons, our premium Penthouse and Presidential suites will make all the difference.


From corporate meetings, retreats, and holiday events to reunions and board meetings, our new event space can accommodate events of all sizes – indoors and outdoors!

And if exquisite catering is required, our creative culinary team will customize any of our menus to meet your needs.


Escape THE ordinary and restore the body, mind, and soul any day of the week.

Indulge at The Pearl Spa with four experiences designed to promote holistic self-care. THE wellness passport includes one mind-body movement or meditation class, a one-hour session in THE healing waters, one element experience session, and one 25-minute session in THE great abyss.


Lāk serves up classic American tastes emphasizing an upscale dining experience. Closely partnering with Columbia’s local farm culture, Lāk’s culinary team prepares dishes from-scratch, concocting fresh, seasonal creations to satisfy every palate. Overlooking the Lake, the dining experience is memorably distinctive for locals and hotel guests alike, while Rookery Bar & Lounge serves up locally crafted brews, specialty seasonal cocktails and magnetic vibes in an awe-inspiring setting. Each morning, a roaring fire and plush seating welcomes guests to indulge in enticing house-made pastries and Lavazza coffee.