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1360 Worcester Road
Natick, MA 01760

Telephone (508) 653-8800
Reservations (508) 653-8800

77957 l

Employer Profile


Whether you're in town for a business event, wedding, group gathering or weekend getaway, the chic, The VERVE Hotel is the only name you need to know for the best accommodations in the area. From our amazing specials and packages to our incredible service to the gorgeous meeting and event space designed to meet your needs and exceed your expectations, our full-service hotel in Natick, MA offers everything you require for a most enjoyable stay in the greater Boston area.

For breakfast, lunch, and dinner, you don't have to go far for great food when you stay at The VERVE Hotel. Our luxurious, Boston area hotel offers creative cuisine at the Pantry restaurant. Our signature restaurant champions the art of American cooking for power breakfasts, social lunches, and business dinners. Reminiscent of a modern-day version of Julia Child’s kitchen, Pantry is a treasure trove of design features that weave culinary “tools of the trade” into the room’s architecture. “Chandeliers” of silverware, walls constructed of rolling pins and muffin tins, and video monitors showing episodes of such iconic cooking shows as Julia Child’s The French Chef and Graham Kerr’s The Galloping Gourmet alongside Rachael Ray’s 30 Minute Meals and Emeril Lagasse’s Emeril Live. The Pantry menu is what truly takes center stage in the Pantry, with a modern and clever take on American comfort food.  Fresh seafood, prime cuts of meat, composed salads, sandwiches, and desserts give a deliberate nod to regional influences of the American cooking scene.

Violet Thorn is the hotel’s chic new lounge serving premium hand-crafted cocktails from seasoned mixologists and a fine selection of small plates and flatbreads from the Violet Thorn kitchen. The stunning interior design of the room blends supple fabrics and textures with artful use of lighting; a water wall, fireplace and media wall accentuate the venue’s vibrant ambiance.

Service Culture Guiding Principles Acknowledgement

The Verve Hotel has guiding principles of...Engage. Express. Live More!  We deliver these principles through our brand promise and our service delivery.


  • Every returning guest will receive special recognition.
  • All Associates will acknowledge guests with eye contact and a smile when they are within ten feet and verbally if they are with five feet.
  • The associate will recognize guests by using their surname when known in a respectful and conversational manner.
  • All phones will be answered within three rings. Phone greetings for all calls will include a salutation appropriate for the time of day, name of the associate and associate self-identification.


  • Associates will never knock on a door when a “Do Not Disturb” sign is posted.
  • When an associate enters a guest room and the guest is present, the associate will announce the purpose of the visit and ask permission to enter as appropriate.
  • Before departing from a room, the associate will politely address the guest by name and ask if the guest needs anything further.
  • Associates will always be immaculately groomed and attired in the designated uniform of their department. Uniforms will be maintained in excellent condition.
  • Associates will abide by all requirements of The Verve Crowne Plaza grooming and appearance standards.

Live More!

  • Guests observed carrying packages or luggage will automatically receive assistance unless declined by the guest.
  • No appropriate guest request will ever be declined without first offering multiple alternatives.
  • When a guest asks for directions to any location on or off the property, associates will always provide assistance.  If associates are unsure of the requested directions, they will escort the guest to the Concierge Desk.
  • No guest will have to repeat a request or instructions to more than one associate.
  • When guests are waiting in line, associates will acknowledge them with eye contact, a smile, and an indication that they will be attended to momentarily.
  • When a line of more than two parties forms a manager or other associate will greet waiting guests, apologize for the delay and offer an alternative if possible.
  • When it is necessary to place a guest on hold the associate will ask permission, wait for a response and offer a polite acknowledgment prior to placing the call on hold.  When the call is picked up after the hold, the associate will apologize for the delay and thank the guest for waiting.
  • Guests will never be placed on hold for more than 15 seconds without the offer of a callback.
  • When transferring calls, associates will verbally confirm the transfer destination.  When closing a telephone conversation, the guest will be thanked and allowed to disconnect first.
  • When entering a guest room, the associate will knock and announce him/herself, wait 10 seconds, knock and announce him/herself again, and wait another 10 seconds.  Only then, in the absence of a response, will the associate enter the room while announcing him/herself. 

Grooming and Appearance Standards of The VERVE Hotel

In addition to the following standards, visible tattoos, body painting, and body piercing jewelry are prohibited.  All tattoos must be covered by the uniform.  Associates will always appear crisp, polished, and well fitted, and will wear a name badge on their left lapel. A fresh, clean appearance is required and achieved by daily bathing and grooming.


  • Hair must be clean, neat, and cut in a natural style.  Unconventional or extremes styles such as teasing, cornrows, or unnatural hair coloring are not permitted.
  • Makeup should be conservative. Fingernails must be neat and clean and, if polished, in conservative colors only.  Nails should not interfere with work duties.
  • No more than 2 rings or bracelets/watch may be worn on each hand/wrist.  Only one necklace, which must be conservative in size, may be worn, and only one matching conservative earring per ear may be worn.


  • Hair must be clean, neat and cut in a natural style. Hair should not be worn past the bottom of a normal shirt collar, below the earlobe, or cover the eyebrows.
  • Men’s facial hair must be properly groomed, neat and conservative at all times.  Mustaches must not extend past the corners of the lip and must not grow over the lip.  Sideburns should not extend more than halfway down the ear.  An unshaven appearance is not acceptable.
  • No more than 2 rings or bracelets/watch may be worn on each hand/wrist.  Only one necklace, which must be conservative in size, may be worn.  Earrings are not permitted.

About This Employer


1360 Worcester Road
Natick, MA 01760

Telephone (508) 653-8800
Reservations (508) 653-8800

251 Room Hotel

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