Direct Marketing Specialist

Under the direction of the Direct Marketing Supervisor, the Direct Marketing Specialist is responsible for generating revenue via focusing on the high-level players that are in the Player Development and VIP segments using multiple channels like direct mail and email. This position shall optimize campaign effectiveness by tracking and analyzing direct marketing programs. The incumbent also performs research and analysis-finding opportunities to grow our database.

Essential Duties & Responsibilities

1. Plans, develops and executes direct marketing campaigns via email, direct mail and digital marketing channels for the high-level players that are in the Player Development and VIP segments in an efficient and effective manner to generate a positive return on investment and to enhance member loyalty.

2. Performs copy-editing and proofreading.

3. Manages the relationship between Database Marketing and Promotions, VIP and Player Development in respect to special events and promotions that target the casino’s high-level guests.

4. Works hand in hand with external vendors and the Production Department to execute direct mail programs.

5. Provides management with consistent database activity status reports on Player Development and VIP campaign performance.

6. Leads Player Development and VIP marketing campaigns and ensures effectiveness by reviewing and analyzing data and developing metrics.

7. Responsible for growing and engaging the high-end database by focusing on member loyalty and acquisition and collaborating with other departments to ensure data integrity.

8. Supports with data segmentation and producing matrices for direct marketing campaigns to be used for email, direct mail and digital marketing.

9. Performs other duties as assigned to support the efficient operation of the department.

Education/Experience/Qualifications

• Bachelor’s Degree in Marketing or a closely related field required.
• Minimum 2 years’ experience managing complex variable mail data or campaigns required.
• Equivalent combination of education and progressive, relevant and direct experience may be considered in lieu of minimum educational/experience requirements indicated above.
• Advanced knowledge in the full campaign lifecycle using both email and direct mail.
• Knowledge of segmentation, CRM tools, and list purchasing a must.
• Knowledge of web metrics and analytics programs a plus.
• Intermediate knowledge of interactive communication platforms including, but not limited to, Facebook, email, SMS, and mobile applications.

Certificates/Licenses/Registrations

• At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.
• A qualified candidate/employee must have a valid driver’s license with an acceptable driving record as determined by the company’s insurance carrier.

Yaamava’ Resort and Casino at San Manuel will make reasonable accommodations in compliance with applicable law.

As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!