Director, Brand Marketing - India

Description

As the Director, Brand Marketing - India, you'll embody the roles of a visionary Culture Strategist, a passionate Brand Advocate, and a cutting-edge Digital Expert, responsible for authentically integrating Hilton and its trading brands into India's cultural and digital zeitgeist. Your mission is to craft disruptive brand initiatives that generate buzz, fuel conversation, and cultivate brand affinity. Embracing a culture-first approach, you will leverage your deep understanding of India's social and cultural landscape to position Hilton as a relevant, distinctive, and beloved choice in the hearts and minds of our target audience.

Reporting to the Senior Director of Enterprise, Brand, and Partnership Marketing & Operations - Asia Pacific (APAC), you'll be tasked with executing disruptive brand initiatives that define Hilton's future brand presence in one of the world's most dynamic markets. 

Your leadership and expertise will shape our trajectory in India, working closely with APAC regional teams (Enterprise and Brand Marketing, Insights, Media, Planning, Loyalty) to support the development of the brand strategy and our For The Stay Marketing platform. 

Your creativity knows no bounds. You'll contribute to innovation across marketing and brand activities, managing and collaborating with agencies and partners to develop disruptive ideas and craft compelling brand stories that captivate both external and internal stakeholders.

What will I be doing?

As the Director, Brand Marketing - India,  you will be responsible for performing the following tasks to the highest standards:

• Collaborate with APAC Enterprise, Brand Marketing, and regional teams to shape the brand strategy, positioning, and marketing objectives. As the For the Stay brand guardian in India, your role is to fuel growth and uphold alignment with the brand vision, values, marketing platform and business objectives.
• Leverage your extensive understanding of India's digital, media, and cultural landscapes, you'll guide strategic decisions to ensure resonance with our target audience and drive impactful outcomes.
• In charge of executing the Go-To-Market plan for brand marketing initiatives, you'll develop integrated consumer engagement campaigns that are consumer-centric, culturally disruptive, and deeply meaningful. These initiatives will solidify Hilton and its trading brands at the forefront of the cultural zeitgeist and conversations in alignment with travel trends, entertainment, and current affairs, establishing a robust brand presence in the Indian market.
• As the brand storyteller and advocate, you'll lead and orchestrate an always-on publishing and social advocacy model, ensuring active brand participation in cultural moments. By authentically responding to social listening, trends, and insights, you'll execute disruptive brand experiences and stories that resonate across all touchpoints through owned, earned, and paid channels. 
• Proficient in high-caliber Bollywood star talent management, including negotiation, contract management, and relationship-building.
• Manage and maintain successful relationships with cross-agencies, partners, influencers, and other third-party collaborators to ensure commitment to delivering our plans. 

Requirements

What are we looking for?

To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

• Minimum qualification of BA/BS/Bachelor's Degree
• Minimum 10 years of related experience 
• Proven experience in brand management or marketing leadership roles, with a track record of successfully integrating brands into diverse cultural and digital landscapes. Experience in leading roles within creative agencies, luxury, entertainment, hospitality, and FMCG industries is a plus
• Creative thinker and strategist with a hands-on approach and ability to generate disruptive ideas and craft compelling brand stories that captivate stakeholders
• Demonstrate exceptional leadership, creativity, and planning skills by effectively inspiring, collaborating with, and managing creative and communications agencies
• Deep understanding of India's social, cultural, and digital landscape, coupled with insights into consumer behavior and preferences
• Excellent communication and interpersonal skills, adept at building and maintaining relationships with agencies, partners, and internal stakeholders
• Experience in the Indian market is mandatory

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!