Marketing Manager

Description

The Hilton Minneapolis and the Canopy by Hilton Sioux Falls Downtown is partnering together and are looking for a Marketing Manager to join the cluster! This is a great opportunity to showcase your creativity both in digital and traditional marketing. Also, a chance to work with two different hotels and markets, including a brand-new hotel opening in Sioux Falls. And the icing on the cake, get to work for the #1 Best Company in the US, Hilton!

The Hilton Minneapolis boasts 826 guest rooms and 89,000 sq. feet of fabulous event space and connects to the convention center via skyway. 

The Canopy by Hilton Sioux Falls Downtown is set to open this Fall 2024 and will have 216 guest rooms and close to 20,000 sq. feet of event space

What will I be doing?

As a Cluster Marketing Manager, you would be responsible for proposing and implementing marketing strategies to promote revenue growth and generation in the hotel's continuing effort to deliver outstanding guest service and financial profitability. Specifically, you would be responsible for performing the following tasks to the highest standards:

Meeting and Planning & Strategy 

• Branding & Positioning: Execution of all messaging, positioning and marketing strategies. Helps deliver content that meets brand standards.
• Plan & Budget: Supports in the development of strategic marketing plans under the leadership of the Director of Sales & Marketing. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
• Agency Point of Contact: May be responsible as the day-to-day agency point of contact to ensure execution of plan.
• Internal Partnerships: May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and MEC.
• External Partnerships: Identifying strategic partnerships that align to the hotel’s positioning.

Tactical Marketing Execution & Analysis

• eCommerce: Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets. This includes (but is not limited to) email, paid media, social media, online listing, and SEO/SEM. Tracks and analyzes success of marketing campaigns and works with the Director of Sales & Marketing to adjust marketing strategies/budgets where needed based on performance metrics.
• PR: Cultivates and maintains strong, positive media relationships on a national, regional, and local level through personalized pitches, face-to-face meetings and familiarization tours. Primary liaison for press inquiries and press visits. Directly handle media requests, including developing pitch materials and providing media interview support. Develops compelling ideas for pitching stories to media. Maintains press materials and media site. Write and distribute press releases; liaison with reporters & media outlets; proactive placement of stories with local/regional/national media outlets. Monitor press coverage and maintain media clip book.
• Maintains hotels’ social media channels to promote greater customer engagement and to promote special rates, special events and property announcements. Responds to guest requests/feedback on property blogs and social media channels.
• Project Management: Manages the develop of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.
• Website Content: Manages Brand.com and vanity website (where applicable) content including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on the vanity site.
• Third party Site Management: Maintains all imagery and content within 3^rd party sites, including but not limited to: Expedia, Booking.com, TripAdvisor, and all social media websites. Content & Asset Management: Identifies visual asset needs and coordinates all photo & video shoots as needed.

Meetings, Presentations, Reports

• Prepares and presents on marketing initiatives and analytics at strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews.
• Prepares marketing activity reports on a regular cadence and on an as needed basis.
• Reporting: Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings.

#LI-JW1

Requirements

The Benefits 

We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits.

• Medical Insurance Coverage Options – for you and your family. Able to enroll after 90 days of employment 
• Vision, dental, life and disability insurance
• Mental Health Resources
• Best-in-Class Paid Time Off (PTO) – you can accrue up to 144 hours of PTO in your first year of employment.
• Go Hilton travel discount program: 100 nights of discounted travel per calendar year
• Participating in the 401(k) Plan and company match is the perfect way to save for the future. We match 100% of every dollar eligible TMs contribute up to 3% of pay, plus 50% of every dollar contributed on the next 2% of pay.
• Career growth and development 
• Team Member Resource Groups

• Recognition and rewards programs
• Access to your pay when you need it through DailyPay
• Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)

• Inclusive family-building and fertility benefits 
• Expanded bereavement leave. 
• Adoption Assistance program

• Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount