Director of Marketing

Pay

Minimum – Anticipated Maximum Base Salary: $104,100 – $140,500 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What we offer

At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer: 

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match 
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Build a property marketing plan (annual, quarterly, monthly) that aligns to revenue, trip frequency, and market-share targets.
• Oversee the strategic management and execution of online and print marketing, public relations, promotions, community relations, giveaways, media, and sponsorships.
• Oversee loyalty program positioning, benefits, and lifecycle communications.
• Lead Player Development (hosts & sales programs).
• Own performance marketing and social content.
• Ensure every promotion follows WV Lottery Commission rules and MIC’s.
• Serve as the company contact with the state gaming commission for approval of marketing efforts.
• Recruit, develop, and retain a high-performing team.
• Other duties as determined by the GM and VP of Marketing. 

More about you

• Minimum of 5-7 years of relevant and progressive Marketing work experience required.
• Skilled communicator able to respond to complaints, de-escalate an emotionally charged situation, and maintain guests’ goodwill and respect.
• Ability to manage multiple projects with concurrent deadlines and competing priorities.
• Ability to work a flexible schedule, including working nights, weekends, and holidays.
• Player Development/Casino management experience preferred.
• Experience with Casino operations in a regional market preferred.
• Bachelor’s degree in marketing or related field preferred.
• Must meet West Virginia Lottery Commission licensing requirements.
• Must be 21+ and adhere to responsible-gaming standards.

Shift details

Days
Evenings as needed
Weekends