Director of Sales and Marketing

Job Description

The Darcy is an eclectic, 226-room boutique hotel in Washington DC, providing chic accommodations, distinctive dining, and over 7,000 square feet of meeting and event space. Classically American but with a European sensibility, The Darcy offers and authentic, original, and local experience that allows our guests to immerse themselves in the community.

The Darcy is located on Scott Circle in downtown Washington, DC, just half a mile from both the lively Dupont Circle and historic Logan Circle. Shops, restaurants, bars, clubs, theaters, galleries, museums and other Washington DC attractions abound on nearby 14th and U streets.

The Darcy is polished team empowered to create remarkable local experiences with a dash of fun! We always take ownership, act with integrity and foster infectious pride to bring out the best in all of us!

Overview:

To provide central directional leadership in the development of a comprehensive integrated sales and marketing program to fulfill the mission and long –term strategic plan of the property. The Director of Sales and Marketing is responsible for the leadership and management of all aspects of revenue generation at the property to include direct sales, catering sales, room sales, food & beverage sales, and for managing all public relations, promotions and advertising efforts to optimize profit potential and further enhance the property’s image. This effort encompasses the full design and execution oversight of sales initiatives, brand management, market research, market communications, advertising, media relations and public affairs initiatives outlined in the property business plan. In addition, this position is required to provide continued enhancement of the property culture in accordance with property standards. Maintain effective relationships with all employees throughout the property in order to provide a strong, supportive and objective environment. Coach, mentor, cultivate and motivate a team of professionals to effectively optimize profit for the hotel. Represent the sales & marketing team at the Executive Committee meetings and work with the operations team when needed.

Job Description:

• Upward repositioning of the Hotel as a leader in corporate, government & diplomatic travel, a meeting and leisure venue and the “preferred choice’ among corporations, travel business partners and consumers.
• Build annual group rooms backlog and secure high rated corporate and preferred accounts.
• Provide strong sales and marketing leadership and build trust internally and across organizational boundaries.
• Maximize NWH infrastructure, brand, marketing services, distribution channels and optimize revenue to achieve market penetration goals.
• Duties & Responsibilities (include, but are not limited to):
• Develop long-term business strategy and objectives to support integrated and competitive sales and marketing positioning.
• Direct the translation of the property strategic plans into key alignment of short-and long-term goals.
• Development of key business initiatives, such as entry into new market segments to include the consideration and development of new tradeshows and events that create visitor demand.
• Evaluate operational issues to determine productivity and other indicators of effective use of manpower, materials, energy, capital, and assets.
• Ensure communications are coordinated to support sales plan objectives and meet organizational expenditure requirements.
• Develop sales strategies for improvement based on market research and competitor analyses.
• Provide leadership in the development of affiliations and partnerships.
• Maintain a business management system built upon a framework of measurement, information, data and analysis.
• To ensure that deployment of plans will effectively transmit and achieve requirements.
• To enforce all property standards, policies, and procedures with property associates and maintain confidentially of all guest and property information and data.
• To effectively model and maintain property mission statement and core values.
• Be able to effectively plan and implement processes and procedures necessary to ensure effective employee relations, customer satisfaction and achievement of budgeted property revenues.
• Ability to effectively complete all information contained in this job description without direct supervision.
• Build relationships with key third party vendors such as Public Relations and Advertising agencies and provide strategic direction.
• Ability to influence and foster relationships with key political community figures and organizations.
• Ability to lift, push or pull twenty pounds in order to fulfill job duties and assist throughout the property.
• Ability to endure physical movements in carrying out job duties.

Essential Job Functions:

• Maintain consistent knowledge of property features/ services and hours of operation and anticipated levels of business.
• Maintain complete knowledge of and compliance with all property policies and procedures.
• Ensure all corporate deadlines are satisfied relating to monthly, quarterly and annual reporting needs.
• Attend meetings as deemed necessary by the General Manager and Corporate office.
• Participate in property-wide leadership and culture development programs.
• Report to and interact with General Manager and Corporate staff promoting proper relations between all parties.
• Act in a consultative capacity to the General Manager and other members of the Executive Committee on sales/marketing issues, provide advice and guidance to ensure optimal marketing effectiveness, confer with department managers to continually develop product offerings, marketing needs, methodologies and resources, to promote new/improved products and to solicit feedback of overall sales/marketing efforts.
• Foster relationships and provide strategic direction to key third party vendors such as Public Relations and Advertising agencies.
• Foster relationships with key political community figures and organizations.
• Organize and direct all sales and marketing efforts towards attainment of property and company objectives and operational goals.
• Develop strategies for forecasting and analyzing sales/marketing needs and developing effective product responses, delivery systems and methods for measuring and evaluating results.
• Prepare, develop and execute all marketing plans to provide direction and specific plans of action.
• Plan, manage and evaluate all financial aspects of the sales/marketing efforts throughout the property to ensure cost effectiveness and optimal utilization of resources.
• Ensure that accurate and current marketing and sales related data is readily available to support and document decision-making processes.
• Support, as necessary, all direct sales efforts of the sales and marketing team to include sales trips, off-property functions and customer entertainment.
• Maintain current job descriptions for all department positions.
• Ensure the integrity of the property’s mission statement, core values and culture through consistent involvement with all aspects of the property.
• Complete and maintain accurate, objective and timely performance reviews for all employees in the department.
• Provide regular, objective and detailed feedback to each executive committee member in order to maintain an environment of continuous improvement.
• Coach and counsel employees, supervisors, managers and executive committee members regarding consistent application of sales, customer service and culture implementation.
• Develop, plan and implement departmental orientation programs for all new employees.
• Monitor and ensure that departmental areas are kept clean and organized at all times.
• Develop and implement annual goals, objectives and budgets for the Sales & Marketing department.
• Monitor all security and life safety policies and procedures making recommendations for changes according to law or improved application.
• Serve as a member of the property executive committee.

Required Qualifications:

• Prior hotel sales and marketing experience at an independent property.
• Five years experience as a manager within the Sales & Marketing department.
• Ability to think strategically, analytically and creatively.
• Strong knowledge of tourism industry, leisure, convention and incentive group markets including customer segmentation, distribution systems, and negotiation.
• Knowledge of development and distribution strategies of all types of marketing communications materials including: advertising, collateral, audiovisual.
• Extensive knowledge of database marketing techniques and applications.
• Knowledge of public affairs and media relations strategies and techniques.
• Knowledge of general business, legal, and management practices, including leadership experience in coaching, mentoring, challenging and enabling employees to successfully meet objectives and goals.
• Ability to make effective, persuasive public and written presentations.
• Ability to respond effectively to quickly changing priorities and responsibilities.
• Ability to absorb and manage workload requiring irregular evening and weekend work hours and out-of-town travel.
• Excellent written and verbal communication skills and the ability to utilize them effectively in English with guests, peers and associates.
• Ability to work under stressful conditions and balance multiple commitments simultaneously.
• Strong customer service aptitude.
• Understanding of budgetary and fiscal responsibility within the department.
• Familiarity with all operational areas of the property.
• Perform any other job-related duties as assigned.

Desirable Qualifications:

• Computer literacy and the ability to utilize, Delphi, Word, Excel and department specific programs.
• Desire to progress within the hospitality industry.
• Sales & Marketing certification.
• College graduate in sales and marketing or equivalent industry experience.
• Prior experience as a Director of Sales & Marketing in Washington DC market.

Compensation/Job Classification

• $130,000 – $150,000 annually (depending on qualifications and experience)
• Full-Time Position
• Salaried

Benefits:  At Northwood Hospitality, LLC, we value our team members and are committed to providing a comprehensive and competitive benefits package that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!

For your physical and mental wellness, we offer competitive health insurance programs geared to you and your family’s needs as well as vacation, sick, and holiday benefits. For your financial wellness, Northwood Hospitality, LLC provides a wide array of coverage, including supplemental, spousal and child life insurance and short and long-term disability. In addition, our 401(k) Savings Plan with matching funds, and discounts for hotel room discount programs provide additional incentives for choosing Northwood Hospitality, LLC as the employer of your future.

Northwood Hospitality, LLC is an equal opportunity employer.  We are dedicated to ensuring that all of our decisions regarding all aspects of the employment relationship are in accordance with our principles of equal opportunity.  It is the Company’s policy that, in exercising our management responsibilities, we evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristics or status protected by applicable state or local law.

Northwood Hospitality Diversity & Inclusion: The Company recognizes the value and importance of a diverse workforce and will continue to identify and attract a workforce of the best available talent at every organizational level. As the Company grows and expands, we remain committed to maintaining our workplace diversity, allowing us to maintain our leadership in the industry.

Apply Today
Join a team that brings out the best in each other. Create memorable local experiences with a dash of fun—at The Darcy.