Group Sales Manager
The London West Hollywood at Beverly Hills
1020 North San Vicente Blvd.
West Hollywood,
CA
90069
Job Description
The Group Sales Manager is responsible for driving group revenue through the proactive development, solicitation, and management of key accounts and target market segments, leading the full sales cycle from prospecting and negotiation through closing while delivering exceptional service and cultivating long-term client relationships. Serving as a strategic partner to both clients and internal teams, this role collaborates closely with Revenue Management, Marketing, and Operations to ensure competitive positioning, seamless execution, and an elevated guest experience, while playing a critical role in maximizing market share, exceeding revenue goals, and positioning the hotel as a trusted, high-performing brand within the group and meetings segment.
Group Sales & Business Development
- Proactively identify, solicit, and convert new group business opportunities (10+ peak room nights) within assigned markets and segments
- Lead the full sales cycle, including prospecting, qualification, proposal development, negotiation, and closing of group business
- Manage and grow an assigned portfolio of group accounts, driving market share and incremental revenue
- Negotiate group agreements, pricing, and concessions in alignment with brand standards and revenue optimization strategies
- Achieve and exceed established room night and revenue goals on a monthly, quarterly, and annual basis
Client Relationship Management
- Build, develop, and maintain long-term, value-driven relationships with clients, meeting planners, and key decision-makers
- Deliver exceptional service through proactive communication, responsiveness, and consistent follow-up to drive client satisfaction and repeat business
- Conduct impactful site inspections; plan and host familiarization (FAM) trips; and coordinate client visits to showcase the property
- Represent the hotel at trade shows, industry events, and client engagements to strengthen relationships and generate new business opportunities
Market Strategy & Revenue Optimization
- Analyze market trends, demand patterns, and competitive data to identify opportunities and refine sales strategies
- Partner closely with Revenue Management to align pricing, availability, and group strategy to maximize profitability
- Actively prospect and research new business opportunities to expand market presence and increase share within key segments
Account Management & Internal Collaboration
- Execute regular account reviews and contribute to the development of strategic market action plans
- Collaborate with Marketing on targeted campaigns, promotions, and initiatives to support group sales efforts
- Work cross-functionally with Events, Operations, and Revenue teams to ensure a seamless transition from booking through execution
- Assist in the planning and strategic direction of the overall Group Sales effort
Leadership & Brand Representation
- Demonstrate leadership, initiative, and accountability in driving business results and supporting overall team success
- Serve as a brand ambassador, consistently representing the hotel with professionalism and a commitment to luxury service excellence
- Maintain active involvement in industry organizations and associations to enhance visibility and market engagement
Sales Operations & Administrative Responsibilities
- Manage the RFP process, including timely responses, contract negotiations & execution in accordance with established guidelines
- Prepare and present weekly, monthly, quarterly, and annual sales reports, forecasts, and performance updates
- Maintain accurate account activity, pipeline management, and reporting within Delphi
- Coordinate and manage sales travel, FAM trips, and client events within assigned territories, including budget accountability and post-trip reporting
Requirements:
- Bachelor’s degree in Hospitality Management, Business, or a related discipline preferred.
- 2–4 years of progressive hotel sales experience, including corporate and group sales, with a track record of supporting revenue growth.
Acerca de The London West Hollywood at Beverly Hills
ICONIC GLAMOUR AND STYLISH ALLURE
The London West Hollywood at Beverly Hills
World's Best Award-Winner "The Top 15 Hotels in Los Angeles"
6 Years Running
THE EPITOME OF LAID-BACK GLAMOUR IN THE HEART OF LOS ANGELES
The London West Hollywood is a stylish sanctuary in the most vibrant neighborhood of Los Angeles. Located at the base of the Hollywood Hills and adjacent to Beverly Hills, West Hollywood continues to emerge as a dynamic creative hub that embodies the quintessential L.A. lifestyle. Comprised of three main districts—the iconic Sunset Strip, the eclectic Santa Monica Blvd., and the cutting-edge West Hollywood Design District—“WeHo” packs some of L.A.’s hottest destinations, coolest restaurants, and chicest shops into just under two square miles. And The London is the quintessential urban oasis ideally located in the heart of everything that West Hollywood has to offer.
From our unbeatable location in one the most walkable areas in greater Los Angeles, guests can easily stroll to some of the city’s most sought-after restaurants, including Craig’s, Cecconi's, and La Boheme. Home to L.A.’s best art galleries, WeHo’s Design District is also where you’ll find world-class boutiques like Amanu, The Great, and Rag & Bone. The Sunset Strip’s storied music venues, including The Roxy Theatre, Whisky a Go-Go, continue to draw crowds night after night, while world-class cultural attractions like the L.A.’s Museum Row are also close by.
Ideally located at the crossroads of Beverly Hills and central LA, The London West Hollywood is a tranquil urban oasis that epitomizes modern luxury for the most discerning guests. Our spacious, all-suite accommodations combine sophisticated comfort, awe-inspiring views, and a signature sense of California cool. The best in West Hollywood luxury hotels, our impeccable service, exquisite food and drink offerings, and wide array of unparalleled amenities create a truly unforgettable experience.
Acerca de Northwood Hospitality
Founded in 2006, Northwood Hospitality (NWH) has established itself as a leading boutique operator with a true understanding of value creation. Our high-touch management philosophy focuses on providing a collaborative and hands-on approach with each hotel team. We rely on real-time operating data to drive both strategies and revenues.
People are our Passion
Our team members, guests, partners and our communities are our passion. We take a people-first approach to learning & developing, ensuring our team members have the skills and tools to succeed.
Our Purpose
Our purpose is to create and nurture an environment that ignites our team members passions; we provide the tools & mentoring to empower them and foster a sense of belonging.
Our Mission
Our mission is to maximize asset value creation and performance.
