Assistant Marketing Manager

Description

The Assistant Marketing Manager will be responsible in assisting the Marketing Manager with all Marketing Planning & Execution strategies for the hotel.

What will I be doing?

Manages and coordinates Public Relations activities that promote revenue growth generation and

supports the hotel’s brand positioning and image. Leverages and executes social media strategies in

partnership with Marketing and hotel revenue management teams to achieve brand position. Cultivates

and maintains media relationships to promote brand/property awareness.

Specifically, you will be responsible for performing the following tasks to the highest standards:

• Collaborates with Hotel Management, Marketing, and Revenue Management on the

  development and execution of Public Relations strategies to drive Revenue through the

  use media relations (print, TV, internet and radio) and social media. Collaborates with

  and leverages Hilton and Waldorf Astoria regional and national PR resources.

• Cultivates and maintains strong, positive media relationships on a national, regional

  and local level through personalized pitches, face-to-face meetings and familiarization

  tours.

  Primary liason for press inquiries and press visits. Directly handle media requests,

  including developing pitch materials and providing media interview support. Develops

  compelling ideas for pitching stories to media. Maintains press materials and media site.

• Maintains hotels’ social media channels to promote greater customer engagement

  and to promote special rates, special events and property announcements. Responds

  to guest requests/feedback on property blogs and social media channels.

• Works collaboratively with key internal teams to develop and promote special events to

  drive local and leisure business to the hotels. Develop promotions that are newsworthy.

• Write and distribute press releases; liaison with reporters & media outlets; proactive

  placement of stories with local/regional/national media outlets.

• Monitor press coverage and maintain media clip book.
• Coordinates with Corporate PR Team on crisis management communications.
• Assists in promoting positive community relationships.
• Collaborate with Brand PR/Marketing teams on new initiatives.
• Assists internal departments with PR and social media activities.

Requirements

Innovative, action oriented individual able to identify and implement results oriented marketing strategies for the hotel.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!