Assistant Marketing Communication Manager

Description

The Hilton portfolio of hotels is comprised of 19 industry leading and world-class brands, spanning more than 100 countries. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Signia, Curio Collection, DoubleTree, Tapestry Collection, Embassy Suites, Tempo, Motto, Hilton Garden Inn, Hampton, Tru, Homewood Suites, Home2 Suites and Hilton Grand Vacations. In Asia Pacific, the company has over 300 trading hotels and nearly 500 under development.

Summary:

This position is concerned with supporting effective marketing services program through an integrated communications plan as outlined in the overall hotel marketing plan thus uplifting the hotel's corporate image.

Responsibilities/Scope:

Planning

Work with Marcom Manager in assessing hotel positioning to better market the hotel, and share an understanding of target customers.Involved in developing the marketing/pr plan in accordance with revenue plan/SWOT analysis and regular competitor checks.Has a pro-active approach in supporting F&B marketing.

Public Relations

Assist in uplifting the image of the hotel to its key stakeholders through various public relations and corporate social responsibility activities according to the plan set by the hotel.Develop press advisories/ invitations for reviews and follow up on confirmation of attendance.  Compilation of media kits, complete with news release, relevant collateral and photographs with precise captions.Create and update media/press list regularly. To ensure press-clipping distribution is done on daily basis.

Merchandising

Ensuring merchandising opportunities are maximized. Is responsible to maintain the merchandising schedule.

Brand Collaterals

Ensures compliance and quality of all brand collaterals produced. Is responsible to maintain a brand collaterals file.

Photography

Maintains up-to-date photo files on the hotel's facilities and key personnel. All photos are to be accompanied by release forms e.g photographer release form, model release form and etc as required.Is responsible for making all arrangements and necessary coordination with relevant departments for photographers on assignment at the hotel.

Advertising / Promotions / Sponsorship

Copywriting and creative input on development of hotel advertisements and promotional collaterals e.g flyer, poster and etc.To ensure proper filing of all hotel advertisements with proper documentation.Assist Marketing Communications Manager in soliciting joint partnership opportunity with companies/organizations that fit the Doubletree brand. Maximize revenue through using preferred partners and developing sponsorship deals. Assist Marketing Communications Manager maintaining records and return on investment

Food & Beverage Promotions

To execute all food & beverage promotions with an integrated marketing approach. Is responsible for the creative development and timely delivery of all F&B promotional collaterals. All collaterals developed are to comply with the restaurant guidelines.

Other Consideration:

To carry out all reasonable duties as assigned by Marketing & Communications Manager.Assist to develop all hotel communication materials/ literatures e.g letters, guest letters, signages and newsletter.Assists in consolidating necessary documents for regular and special reports required by Marketing & Communications Manager.Take care of hotel property (items for office use, machines and facilities)To understand and strictly adhere to the rules and regulations established in the employee handbook.To understand and strictly adhere to the hotel's policy on fire, hygiene, health & safety.To maintain a high standard of personal appearance and hygiene at all times.             To maintain good rapport and working relationship with staff in the department and all other departments.To provide a courteous and professional service at all times.To attend and contribute to all staff meetings and other related activities.

Requirements

What are we looking for?

An Assistant Marcom Manager serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow: 

Hospitality: We are passionate about delivering exceptional Guest experiences. 

Integrity: We do the right thing all the time. 

Leadership: We are leaders in our industry and in our Communities. 

Teamwork: We are team players in everything we do. 

Ownership: We are owners of our actions and decisions. 

Now: We operate with a sense of urgency and discipline. 

At least 3 years working experience in the Marketing and Public Relations department of international brand hotels. 

Possess creative writing skills. 

Strong knowledge of advertising media planning and printing production. 

PC knowledge in Word, Excel, web, WeChat, Weibo and basic knowledge of desktop publishing systems. 

Organized, detail-oriented and good administrative skill. 

Good communication with local news media. 

Fluent in spoken and written Chinese and English to meet business needs. 

Able to be resourceful, creative and maintain flexibility. 

What will it be like to work for Hilton? 

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!