Marketing Manager

Job Description

Picture yourself as a member of the Naples Grande Beach Resort family!

Position Title: Marketing Manager

ob Summary:

Working with the Hotel’s Director of Sales & Marketing and various Department Heads with executing marketing strategies in partnership with appropriate corporate team members to assist in achieving revenue growth goals. The position acts as a liaison between the hotel and corporate office marketing support, outside agencies and contracted vendors/service providers as determined by the hotel Director of Sales & Marketing. Practices overall project management and ensures the implementation of comprehensive marketing programs and eCommerce. Requires extensive and regular interaction with hotel's Director of Sales & Marketing as the strategic leader.

The position is responsible for developing communications content and input from various channels, to include by not-limited to: website, email marketing, social channels, and advertising. Develops on-property brochures, on-property offers, guest communications marketing materials, and other hotel/destination content featured in the mobile applications. Hosts, coordinates, and supports on-site media visits, and on-site photo shoots. Creates and executes innovative publicity programs that will increase revenue and awareness, creating a positive perception of the hotel, its restaurants, Spa, and services.

Summary of Responsibilities:

• Develops annual Communications plan in tandem with Director, Sales & Marketing which is to serve as an integral part of the hotel’s marketing plan.
• Acts as a local area knowledge expert for the hotel and the destination.
• Provides on-property support to Field Marketing, Field Ecommerce and Market Director of Public Relations in coordination with Director of Sales and Marketing (DOSM), and other management staff.
• Creates and executes innovative publicity programs that will increase revenue and awareness, creating a positive perception of the hotel, its restaurants, Spa, services.
• Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.
• Reviews content to ensure that all hotel promotions are in keeping with the brand image and reflect the highest level of professionalism in content and presentation.
• Shares relevant information to help others understand and support business objectives.
• On property liason for social media agency with review and content contribution.
• Communicates with Corporate Team and Field/Marketing leaders in the region on a regular basis, keep them abreast of news and mutually-beneficial opportunities.
• Maintains professional relationships with local media and gains cooperation and respect to earn a reputation as a source of reliable, newsworthy information. Conducting Communication Activities that Achieve Department Goals
• Develops communication content and input for various channels to include, but not limited to: website, email marketing, social channels, advertising.
• Manages property website content and quality.
• Guides departments on proper use of corporate identity on printed, promotional and display materials.
• Informs team of planned events and developments that could be of Communications value.
• Reviews content to ensure that media kits and other Public Relations related material originating from hotel is appropriate, error-free and complements the brand.
• Supports the hotel’s business objectives by designing and executing relevant press trips and individual visits.
• Evaluates the success of communications efforts on a regular basis.
• Shares learning’s, innovations, and best practices with others.
• Demonstrates a willingness to learn from others.
• Website Optimization
• Maintaining and updating websites as needed using appropriate brand tools.
• Updating and auditing photos and online listings.
• Creating & coordinating content when needed.
• Regular Audit of hotel presence on OTA’s to include but not limited to Expedia, Orbitz, Priceline, Booking.com & Kayak for Imagery, basic descriptive content, amenities, room types; star ratings & map placement.
• Working closely with the Director of eCommerce, Regional & hotel based teams in establishing and maintaining strategies for online success
• Identify new marketing channels and opportunities that will deliver maximum exposure to consumers looking to travel into the market.
• Running reports and analyzing online statistics.
• Communicating efforts and results to the field and to senior leadership. Assisting with Advertising and Promotions
• Assisting in coordinating all electronic marketing efforts: electronic direct mail, banner ads, etc.
• Generate awareness of hotels and outlets through various social media outlets.
• Creative thinking in developing marketing initiatives and strategies to drive revenue through all channels for need periods.

Shift: Flexible

Day(s) Required: FLEXIBLE including Holidays and Weekends, if needed

Minimum Requirements:

Education and Experience

• High school diploma or GED; 4 years’ experience in the communications, ecommerce, sales and marketing or related professional area. OR
• 2-year degree from an accredited university in Business Administration, Marketing, Communications, or related major; 2 years’ experience in the communications, ecommerce, sales and marketing or professional area. Experience with Adobe InDesign, Photoshop programs, and various website updating tools

Physical Requirements:

• Must be able to sit at desk, walk and stand for long periods of time.
• Occasionally required to sit and stoop, kneel or crouch.
• Must have finger dexterity to be able to operate office equipment such as computers, printers, multi-line touch tone telephones, filing cabinets, facsimile machines, photocopiers, dollies and other office equipment as needed.
• Occasionally lift and/or move up to 50 pounds.
• Specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• Specific hearing abilities include ability to hear and understand spoken word in person, on the telephone and/or on the computer.

Anticipated Start Date: Two (2) weeks from date of job offer

For our Applicants: The Naples Grande Beach Resort reviews applications in the order in which they are received, per position, without regard to the applicant's race, color, national origin, ethnicity, religion, age, gender, marital status, sexual orientation, covered veteran status, or physical and mental disability, pregnancy, or on the basis of any other status protected by law. Applicants selected for further consideration will be contacted by the hiring team by phone or email. All other applications will be closed for further review.

The Naples Grande Beach Resort is a drug free workplace and an Equal Opportunity Employer. We conduct pre-employment drug screens, social security number checks and criminal background checks on all new hires and may conduct a credit or driving check depending upon position. We participate in the federal E-Verify program that allows businesses to determine the eligibility of their employees to work in the United States. Candidates must be able to provide documentation to support proof of eligibility to work in the United States upon hire.

The resort is operated by Northwood Hospitality. Northwood Hospitality is a wholly owned subsidiary of Northwood Investors which was founded in 2006.Established in 2010, Northwood Hospitality manages the hotel portfolio, both independent and branded properties, acquired by Northwood Investors. If you are interested in joining an enterprising organization that is committed to developing talent and building high performing leadership teams - Northwood Hospitality may be just what you have been looking for!

Northwood Hospitality Diversity & Inclusion

The Company recognizes the value and importance of a diverse workforce and will continue to identify and attract a workforce of the best available talent at every organizational level. As the Company grows and expands, we remain committed to maintaining our workplace diversity, allowing us to maintain our leadership in the industry

Benefits:

After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:

• Medical, Dental, and Vision Coverage
• Short-Term and Long-Term Disability Income
• Term Life and AD&D Insurance
• Paid Time Off
• 401k Retirement Plan with Employer match
• Corporate Discounts
• Free Employee Meals