Senior Manager, Global Cards, Card Marketing Center of Excellence

Additional Information

Senior Manager, International Cards

Job Number

24065245

Job Category

Sales & Marketing

Location

Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP

Schedule

Full-Time

Located Remotely?

N

Relocation?

N

Position Type

Management

Job Summary

We are looking for a passionate, highly organized relationship-builder to join our Global Cards team. The Global Cards team is responsible for driving material profit and customer engagement to Marriott International, with significant growth goals.

In partnership with internal colleagues, leading international financial institutions, and agency partners, this role is responsible for growing our international credit card programs, delivering on account acquisition and spend goals, managing card offers, and acting as the center of excellence in support of driving new cardmember loyalty and engagement.  Specifically, this role will focus on strategic growth of the cardmember base outside of the US by driving new initiatives, managing and executing strategy, optimizing marketing planning and influencing key stakeholders to meet and exceed new card acquisition and spend goals. 

Candidate Profile 

Education And Experience Required

• 4-year degree from an accredited university in Business Administration, Marketing, or related major
• 4+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance

OR

• 6+ years of relevant professional experience in international marketing, banking or related function, demonstrating progressive career growth and pattern of exceptional performance

      Education And Experience Preferred

• Significant marketing or product management responsibility, with track record of growth
• Member acquisition experience 
• Campaign management experience
• Experience measuring campaign performance and executing print/digital marketing plans
• Demonstrated ability to build forecasts and manage multiple budgets based on best ROI
• PR, Social Media and SEO marketing experience 

Core Work Activities

Center Of Excellence

• Serve as Center of Excellence (COE) forthe continents, serve as the day-to-day contact for bank partners sharing best practices and winning offer strategies
• Partner with continent leads to develop spend, acquisition and engagement strategy, plans and relevant campaigns that align with continent acquisition and spend goals
• Propose and negotiate acquisition and spend campaigns with bank and network partners
• Support development and deliverance of cobrand core training curriculum to our continent associates
• Maximize Marriott marketing in bank channels to support card marketing, hotel marketing, hotel offers and brand awareness as well as identify opportunities for cross-program offers with banks and networks
• Implement creative, branding and benefits changes, partnering with Loyalty and Marketing to maintain current loyalty and branding standards

Card Acquisition Management

• Support continent cobrand credit card acquisition plans and manage initiatives outside of the US for current and future cobrand partnerships to drive cardmember acquisitions via omnichannel campaigns
• Develop new acquisition strategies and channels by exploring creative new marketing tactics and customer segmentation
• Oversee all acquisition efforts and align with internal and external resources to manage cobrand marketing presence; work to ensure seamless integration of cobrand acquisition marketing into the guest journey via:
  • Seamless integration of card to loyalty program in target markets as well as partnering with Global Loyalty promotions
  • Collaboration with internal partners to integrate card into owned channels, including extensive management of digital channels
  • Collaboration with external partners to manage resources, offers, and creative refreshes
• Demonstrate cultural awareness to ensure appropriate messaging and approach in global markets 
• Manage product development requirements with IT and Finance to support promotions
• Work together with New Product Development team to refresh, develop, and launch new benefits to remain ahead of the competitive set

Existing Customer Marketing

• Monitor the share of wallet, customer sentiment and benefits of each of the card portfolios
• Partner with digital, insights and agency partners to develop and maintain cardmember lifecycle journey and templates
• Oversee Cardmember benefits and experience, working with IT, CEC, Operations as needed to ensure timely delivery of benefits, points awards and file updates 
• Manage customer complaints and coordinate with banks as needed
• Identify opportunities to leverage Loyalty and Hotel assets to drive engagement and buzz, including Marriott Bonvoy Moments, new hotel openings, etc.

Managing Work, Projects, And Policies 

• Manages and implements work and projects as assigned
• Analyzes information and evaluates results to choose the best solution and solve problems
• Provides timely, accurate, and detailed status reports as requested
• Develops specific goals and plans to prioritize, organize, and accomplish work
• Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule

Management Competencies

Leadership

• Adaptability

  – Maintains performance level under pressure or when experiencing changes or challenges in the workplace.

• Communication

  –Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

• Problem Solving And Decision Making

  - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

• Professional Demeanor

  - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. 

• Strategy Development

  - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.

Managing Execution

• Building And Contributing To Teams

  - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.

• Strategy Execution

  – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.

• Driving For Results

  - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

• Planning And Organizing

  - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Customer Relationships

  - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.

• Coworker Relationships

   Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 

• Global Mindset

  - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent And Organizational Capability 

• Organizational Capability

  - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.

• Talent Management

  - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning And Applying Professional Expertise

• Applied Learning

  - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

• Business Acumen

  - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

• Technical Acumen

  - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
  • Apply strategic marketing expertise and leadership, to evolve creative and offers
  • Improve reach and effectiveness of marketing campaigns.
  • Utilize analytical ability to evaluate and optimize marketing campaign results 

• Basic Competencies

  - Fundamental competencies required for accomplishing basic work activities. 

  • Basic Computer Skills

    - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

  • Mathematical Reasoning

    - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.

  • Oral Comprehension

    - Listens to and understands information and ideas presented through spoken words and sentences.

  • Reading Comprehension

    – Understands written sentences and paragraphs in work related documents.

  • Writing

    - Communicates effectively in writing as appropriate for the needs of the audience.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.

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