Manager - Advertising
Bally’s Atlantic City
1900 Pacific Ave
Atlantic City,
NJ
08401
Full-Time
Description
- Oversees the design and implementation of advertising campaigns to ensure they meet the needs of the target audience.
- Develops and oversees marketing strategies for integrated campaigns including OOH, onsite, social media, PR and digitalmarketing.
- Develops digital/social media strategies to support advertising campaigns.
- Manages and oversees campaigns and analyzes results from each campaign to determine what was successful and what to improve on
- Maintains and updates status production schedules.
- Develops and executes strategic marketing plans through appropriate marketing channels.
- Controls the advertising budget to manage expenses and maximize the return on investment.
- Negotiates contracts related to advertising efforts.
- Leads brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements.
- Manages freelancers who handle outsourced creative work.
- Maintains up-to-date knowledge on industry trends.
Other duties as assigned.
Bally’s Atlantic City
About the company
Bally’s Atlantic City is an ocean front full-service hotel and casino located on the Atlantic City boardwalk, which features world-class accommodations in over 1,200 rooms and 118 suites. Our newly remodeled iconic Bally’s tower features 750 renovated hotel rooms with a design inspired by the heart and soul of the Atlantic City beach and boardwalk, and the fresh relaxed summertime feel that comes with it.
Our 83,569 sq. ft. casino offers more than 1,300 gaming machines, over 80 table games, as well as a poker room and a FanDuel sportsbook.
Guests enjoy over 13 food & beverage venues, a retail promenade, indoor pool, spa and a fitness center. Our facility also offers over 100,000 sq. ft. of event and convention space.
Bally’s Corporation is a global casino and interactive entertainment company, headquartered in Providence Rhode Island, with a growing omni-channel presence. It currently owns and manages 16 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.
The Bally’s (North America) Interactive family includes upstarts, legends, sharks, and even a primate or two. Bally’s digital division is a portfolio of top disruptor brands in sports betting, iGaming, free-to-play gaming, and poker. Bally’s (International Interactive) has been recognized as the most successful multi-brand casino and bingo operator in the world with brands that cater to audiences all across the globe.
With 9,900 employees, the Company's casino operations include approximately 15,000 slot machines, 550 table games and 3,900 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, IL, and a land-based casino near the Nittany Mall in State College, PA, Bally's will own and/or manage 17 casinos across 11 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY".
