Marketing Manager

Description

Conrad Indianapolis is looking for a Marketing Manager to join the Management Team! This is an amazing opportunity to grow your career in a Fortune 500 company within a sophisticated luxury brand.

As the city's first true luxury hotel and only Forbes recommended hotel in the state, this 23-story tower has 247 rooms, 15,000 square feet of banquet space, and 3 food and beverage outlets. This includes The Capital Grille, Tastings - Wine Bar & Bistro, and in-room dining.

In this role, you will be responsible for executing all aspects of the marketing/branding strategies; including but not limited to marketing budgets, social media, websites, digital & print advertising, collateral, video/photography assets.

What will I be doing?

As a Marketing Manager, you would be responsible for proposing and implementing marketing strategies to promote revenue growth and generation in the hotel's continuing effort to deliver outstanding guest service and financial profitability. Specifically, you would be responsible for performing the following tasks to the highest standards:

Supports the Director of Marketing (DOM) in all Marketing Planning & Execution strategies for the hotel. Assists in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of the Director of Marketing; including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure in order to achieve budget, increase revenue, and market share targets.  The position may also act as a liaison between the hotel and regional marketing support, outside agencies and contracted vendors/service providers. Requires extensive and regular interaction with hotel’s Director of Marketing & eCommerce. 

Keys to Success: 

1. Builds a close alignment with on-property, regional, and brand marketing teams. 
2. Successfully executes the tactical elements of the annual marketing plan.  
3. Strong project management skills, with the ability to prioritize multiple projects at once. 
4. Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.  
5. Highly adaptable to seasonality and conflicting priorities. 

ESSENTIAL FUNCTIONS:

Marketing Planning & Strategy

• Branding & Positioning: Supports in the execution of all messaging, positioning and marketing strategies. Helps deliver content that meets brand standards. 
• Plan & Budget: Supports in the development of strategic marketing plans under the leadership of the Director of Marketing. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management. 
• Agency Point of Contact: May be responsible as the day-to-day agency point of contact to ensure execution of plan.  
• Internal Partnerships: May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and ECG. 

Tactical Marketing Execution & Analysis

• eCommerce:  Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets. This includes (but is not limited to) email, paid media, social media, online listings, and SEO/SEM.  Tracks and analyzes success of marketing campaigns and works with the Director of Marketing & eCommerce to adjust marketing strategies/budgets where needed based on performance metrics. 
• Project Management: Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.  
• Website Content:  Manages Brand.com and vanity website (Where applicable) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on the vanity site.  
• Collateral Development & Upkeep:  Reviewing and approving all on-property/in-room collateral, sales collateral, sales tools, and sales offer ensuring alignment with brand standards and brand and hotel-level positioning.  
• Third Party Site Management: Maintains all imagery and content within 3^rd party sites, including but not limited to: Expedia, Booking.com, TripAdvisor, and all Social Media websites.  
• Content & Asset Management:  Identifies visual asset needs and coordinates all photo & video shoots as needed.  
• Reporting:  Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings. 

Meetings, Presentations and Reports

1. Assist the Director of Marketing in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews.   
2. Prepares marketing activity reports on regular cadence and on an as needed basis. 

SUPPORTIVE FUNCTIONS:

1. Provides analysis to Director of Marketing where necessary to support the development of the annual business plan and on-going measurements. 
2. Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested. 
3. Participates where appropriate in related trade/business related functions, events, conferences and workshops. 

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

1. Extensive knowledge of marketing communication mediums to include but not limited to digital advertising, eCommerce, and social media.  
2. Ability to perform critical analysis and to manage extensive amounts of information 
3. Excellent written skills sufficient to produce internal/external sales and marketing communication 
4. Excellent presentation skills 
5. Ability to effectively deal with department heads, executive committee members, team members and corporate staff. 
6. Ability to manage projects effectively – ability to manage multiple projects, meet and work effectively under time and resource constraints 
7. Copywriting 
8. Software/Program Skills/Knowledge:  
9. Microsoft Office (Word, Power Point, Excel & Outlook)  
10. Social Sites and other applications 
11. CMS  
12. Digital analytics 

Requirements

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

• Hospitality - We're passionate about delivering exceptional guest experiences.
• Integrity - We do the right thing, all the time.
• Leadership - We're leaders in our industry and in our communities.
• Teamwork - We're team players in everything we do.
• Ownership - We're the owners of our actions and decisions.
• Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

• Quality
• Productivity
• Dependability
• Customer Focus
• Adaptability

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!

The Benefits – Hilton is proud to have an award-winning workplace culture ranking #1 World's Best Workplace by Great Place To Work & Fortune We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits. Hilton offers its eligible team members a comprehensive benefits package including:

• Access to your pay when you need it through DailyPay
• Medical Insurance Coverage – for you and your family
• Mental Health Resources
• Best-in-Class Paid Time Off (PTO)  
• Go Hilton travel discount program 
• Supportive parental leave
• Matching 401(k)
• Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
• Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)
• Career growth and development 
• Team Member Resource Groups
• Recognition and rewards programs

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