Marketing Manager

The Opportunity 

Delaware North Travel and Hospitality is hiring a Marketing Manager to join our team at Finger Lakes Gaming in Farmington, New York. The Marketing Manager will develop and manage marketing programs in specific channels, support business objectives, provide sales support, and advance building the Delaware North Brand. You will support and ensure the proper execution of multiple marketing campaigns for the property.

Pay

Minimum – Anticipated Maximum Base Salary: $68300 - $92200 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/whatweoffer.

Benefits 

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer: 

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match 
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

Responsibilities 

• Manage the media plan, including the execution of strategies and coordinate with internal stakeholders and interpret information to marketing partners and facilitate planned campaign initiatives.
• Approve advertising and creative materials for timely execution, working with the Creative Studio for development.
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
• Partner with other marketing teams, internal stakeholders, external agencies, and vendors to achieve department objectives and goals.
• Research and evaluate new opportunities and guest needs and insights.

Qualifications 

• Bachelor’s degree in business, marketing, or related field.
• Minimum of 3 years’ entry to mid-level marketing experience required.
• Must possess excellent written and verbal communication skills, including the ability to correctly interpret data and inform stakeholders of key information.
• Strong knowledge of CRM systems, social channels, and digital advertising analytics required.
• Knowledge of promotions principles and practices and marketing in a customer service-oriented environment.
• Demonstrated competence in organizing and prioritizing heavy workloads while meeting deadlines.

Shift Details 

Day shiftEvenings as neededWeekendsHolidaysEvent based

Who We Are 

Finger Lakes Gaming & Racetrack, owned and operated by Delaware North, features more than 1,500 video gaming machines and brings the thrill of live thoroughbred racing from April to November and year-round simulcast wagering on thoroughbred and harness racing from across the country. Finger Lakes presents various dining options including a large buffet.

At Delaware North, you’ll love where you work, who you work with, and how your day unfolds. Whether it’s in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there’s no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.

Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.