Digital Marketing Manager

ON-SITE POSITION

Summary

The Digital Marketing Manager is responsible for the strategic planning, execution, integration, and optimization of the Casino’s full digital marketing ecosystem. This role oversees all digital guest-facing platforms including social media, website, mobile app, email and SMS communications, and digital integrations with loyalty, gaming, promotions, and third-party systems to ensure a seamless, engaging, and on-brand guest experience.

This position serves as the primary owner of digital channels, ensuring content accuracy, brand consistency, performance optimization, and data-driven decision making. The Digital Marketing Manager collaborates closely with Marketing leadership, Player Development, Promotions, IT, Guest Relations, Food & Beverage, Entertainment, and external vendors to support revenue growth, loyalty engagement, and guest satisfaction through digital touchpoints.

Duties/Responsibilities

• Develop, execute, and manage the casino’s comprehensive digital marketing strategy across all digital channels.
• Own the digital guest journey across platforms, ensuring consistency, usability, and brand alignment.
• Serve as the primary digital liaison between Marketing, IT, internal departments, and external digital vendors.
• Oversee the accuracy, performance, usability, and ongoing updates of the Soboba Casino Resort website.
• Ensure timely updates for promotions, events, gaming offers, dining, entertainment, hotel, and property-wide initiatives.
• Optimize website performance for traffic growth, SEO, conversion, mobile responsiveness, and ADA compliance.
• Track website analytics and conversion metrics, recommending improvements to increase engagement and visitation.
• Manage content, functionality, and promotional updates within the Soboba mobile app.
• Coordinate app-based engagement tools including push notifications, in-app messaging, offers, and loyalty integration.
• Partner with internal teams to enhance app adoption and usage through promotions and guest education.
• Create, manage, and execute email and SMS marketing campaigns aligned with the casino’s promotional calendar.
• Develop and maintain branded email templates and digital communication standards.
• Collaborate with database and analytics teams to support segmentation, targeting, automation, and personalization strategies.
• Monitor performance metrics including open rates, click-through rates, and conversions.
• Oversee and execute the casino’s social media strategy across all platforms.
• Work with leadership to develop and manage social media calendars, campaigns, and digital events.
• Stay current on social media trends, platform changes, and best practices.
• Create, edit, and approve content for social media, website, app, and digital campaigns.
• Ensure all content is grammatically correct, on brand, and aligned with Soboba’s messaging standards.
• Authorize and oversee digital marketing techniques including paid search, SEO, PPC, display, and social advertising.
• Coordinate digital advertising efforts with internal teams and external agencies.
• Ensure integration between digital platforms and casino systems such as loyalty programs, player tracking, ticketing, reservations, and third-party applications.
• Support and help execute digital engagement and gamification initiatives such as app-based promotions, digital drawings, interactive campaigns, and loyalty-driven experiences.
• Collaborate with Promotions and Player Development to translate on-property programs into digital environments.
• Analyze guest engagement data to refine and enhance digital participation.
• Review and measure KPIs across social media, website, app, email, and digital campaigns.
• Develop weekly and monthly reporting to communicate performance, insights, and optimization opportunities.
• Evaluate customer research, market conditions, and digital trends to inform strategy.
• Manage planning and budgetary control for all digital marketing initiatives.
• Evaluate and recommend new digital tools, platforms, and technologies to enhance marketing effectiveness.
• Ensure Soboba remains competitive and innovative within the casino digital marketing landscape.
• Other duties as may be assigned from time-to-time.

Supervisory Responsibilities 

• Position Reports to Director of Marketing
• Directly manage and oversee the Digital Marketing Specialist and the Digital Marketing Coordinator to ensure timely, accurate, and on-brand execution.
• Develop reporting structures for guest issue resolution and online feedback trends.

Education / Qualifications

Certificates, licenses and registration

• Ability to obtain and maintain a valid Soboba Tribal Gaming Commission license. 
• Required to submit to and obtain negative results on all drug and/or alcohol testing.

Soboba Casino Resort Benefits

Full-time team members are eligible to participate in a variety of group health and wellness benefits upon timely submission of appropriate enrollment forms. Coverage effective dates vary by plan and additional information will be provided to you during New Hire Orientation. Benefit offerings may change from time-to-time, but presently, Soboba Casino resort offers the following:   

Soboba Casino Resort Team Member Recognition including, but not limited to: