Director of Sales & Marketing

What’s In It For You 

Join a company that believes great hospitality starts with great people. At First Hospitality, we invest in your success from day one. 

• Insurance enrollment available from DAY ONE 
• Paid Time Off available from DAY ONE 
• Holiday Pay available from DAY ONE 
• 401(k) enrollment after 30 days
• Exclusive hotel and travel discounts at destinations around the world 
• Uncapped bonus, career growth, mentorship, and professional development opportunities 
• The chance to shape the story and success of a distinctive lifestyle hotel 

About the Opportunity 

This is not a traditional Director of Sales & Marketing role. 

We’re looking for a dynamic revenue architect and brand storyteller who understands how to position a lifestyle boutique hotel in a competitive market and turn curiosity into demand. 

As Director of Sales & Marketing, you will lead the commercial strategy for the hotel, blending data-driven revenue strategy with creative market positioning to attract travelers, tastemakers, and experiences seekers. 

This role requires someone who thrives at the intersection of strategy, relationships, creativity, and performance. You will inspire a high-performing team, cultivate influential partnerships, and drive revenue across all segments while elevating the hotel’s presence within the community. 

Simply put: you bring the energy, strategy, and connections that keep the hotel buzzing. 

What You’ll Be Doing 

• Develop and execute a bold, strategic sales and marketing vision that drives revenue, market share, and brand presence 
• Analyze market intelligence, competitor performance, and demand trends to identify opportunities and position the hotel for success 
• Lead innovative revenue and pricing strategies including group thresholds, market mix optimization, and demand forecasting 
• Build meaningful relationships with corporate clients, lifestyle brands, event planners, and local tastemakers 
• Proactively source and secure new business across key segments including corporate, group, social, and experiential events 
• Collaborate closely with Revenue Management and Operations to ensure strategies translate into results 
• Conduct engaging and memorable client site experiences that showcase the property’s personality and potential 
• Lead contract negotiations and client agreements with creativity, confidence, and commercial acumen 
• Champion the hotel’s brand voice and ensure every partnership and sales effort reflects the spirit of the property 

What Success Looks Like 

• A vibrant sales culture driven by energy, creativity, and accountability 
• Strong client relationships and a growing network of brand advocates 
• Revenue strategies that consistently outperform the competitive set 
• A hotel recognized in the market as the place to stay, gather, and celebrate 

Experience & Background 

• 5+ years of hotel sales leadership experience, preferably within lifestyle, boutique, or soft-brand hotels 
• Proven track record of driving revenue growth and exceeding sales goals 
• Strong understanding of hotel revenue strategy, market segmentation, and group business 
• Exceptional relationship builder with strong negotiation skills 
• Bachelor’s degree in hospitality, marketing, business, or related field preferred 

About First Hospitality 

Founded in 1985 and based in Chicago, First Hospitality is a forward-thinking hotel development, investment, and management company with a reputation for performance and innovation. 

We believe in creating value through bold thinking, exceptional service, and a people-first culture. Our teams are empowered to challenge convention, pursue excellence, and deliver unforgettable experiences for guests and partners alike. 

First Hospitality is proud to be an Equal Opportunity Employer committed to fostering an inclusive environment where diverse perspectives are valued and respected.