Senior Marketing Manager

Description

Summary

The Senior Marketing Manager will manage, coordinate, and execute all the details and aspects related to the hotel's virtual sales including but not limited to online presence on brand and vanity websites, third party sites, as well as social media channels such as Facebook, Instagram and possibly TikTok. The Marketing Manager assures that all marketing materials both in print and digital form meet the branding standards and provide uniform messaging about the hotel, services and targeted guest.

Responsibilities

Maintains and refines brand-voice across all marketing channels.

Plans, drafts, and develops organic content to use across all social media channels for the hotel, F&B outlets, and events based on hotel needs and seasonality. This includes photography, video, and written content.

Writes and publishes regular, engaging content, compelling social campaigns, posts, and other content across Facebook, Instagram, and TikTok.

Manages monthly content calendar with assistance from Corporate Marketing and Public Relations team (PR)—as needed.

Manages paid social marketing development, strategy, execution, and reporting, using existing marketing AD budget.

Works with PR team to manage inquiries from the public, the press, and related organizations.

Works alongside PR team to manage on-site media and influencer stays, to curate brand experience.

Builds and fosters relationships with influencers that support brand.

Develops and maintains relationships with local community, businesses, and organizations to generate marketing opportunities.

Tracks, analyzes, and reports all media coverage for hotel and restaurant outlets on a monthly basis.

Organizes and executes individual site visits and group FAM press trips including itineraries and travel schedules.

Works with website agency to update and maintain website information (incl. new menus, upcoming events, special packages, amenity changes, etc.).

Plans, drafts, and executes email campaigns, including reporting on KPIs (e.g., clicks; CTR; revenue; room nights).

Proactively monitors, engages, and communicates with our audience, responding to comments, reviews, complaints, inquiries, and concerns in a timely manner.

Identifies new social media opportunities and maximizes existing opportunities.

Maintains weekly and monthly reporting on all marketing activities.

Supports hotel team with on-site promotions and events.

Assists with coordination and execution of repeat and one-off events.

Develops, plans, and executes monthly, quarterly, and holiday promotional photo shoots and ad hoc promotional campaigns.

Benefits:

We offer competitive wages. Full-time associates are eligible to participate in a comprehensive benefit package, which includes medical/dental/vision plans, life insurance, ST/LT disability options, 401K options, tuition assistance, discounted room rates at Concord managed hotels, plus training & development and career advancement opportunities.

Why Concord?

Our culture is based on our five Cornerstones and they are what we consider our foundation: Quality, Integrity, Community, Profitability, and Fun. It’s important to us to provide a great work environment for our associates and we strive to hire the BEST associates in the market.

Our “Associate First” culture supports and inspires personal development both within the workplace and beyond. Concord’s associates are what our company is built on, and we strive to recognize them for their hard work, dedication, and commitment to excellence. We value work life balance, diversity, and our commitment to provide the best customer service and quality accommodations in every market we exist

Salary Range:

• $72,187.18 - $90,233.98

Equal Opportunity Employer

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