Greenwood Hospitality Group is engaged in the acquisition, repositioning, and management of upscale, full-service and select-service hotels. The vision of Greenwood is to be the industry standard for full-service and select-service hotel investment and management companies. The company seeks to redefine excellence in its partnerships with investors, hotel owners, and employees.
Each hotel and investment opportunity is unique. As a hotel manager, Greenwood believes in designing custom solutions that cater to the specific market, personnel, and circumstances of each asset. As an investment sponsor, Greenwood faces no time or geographic constraints to place capital. The firm can afford to pursue deals that make sense, in the locations where valuations are reasonable.
Greenwood provides the flexibility and individual attention to each situation that only an independent, closely-held company can afford. As a result, the firm’s investors, owners, and employees know that their best interests are driving Greenwood’s decision making.
The principals of Greenwood have over 100 years of hospitality management, real estate investment, and capital markets experience. They have managed, acquired, or advised on more than 500 full-service and select-service hotels, representing all major brands in over 40 states. They have led the acquisition of more than 70 hotels representing over $750 million of transaction value.
Greenwood’s principals have been actively involved as owners, managers, and consultants to all the major branded hotels together with a host of independent and boutique assets. Greenwood’s experience, independence, industry relationships, and sound financial platform enable it to compete in the marketplace for both acquisitions and property management contracts.
Not all experience leads to good outcomes. Greenwood understands that today’s problems may not be solved by yesterday’s solutions. No matter how successful a hotel asset or investment may be, the firm is always looking forward and preparing for the difficult circumstances that may arise. As an investment sponsor or hotel manager, Greenwood believes it is the firm’s responsibility to apply the lessons from today to anticipate the challenges of tomorrow.