Photo of AC Hotel by Marriott Fort Worth, Fort Worth, TX

Area Director of Revenue Strategy

AC Hotel by Marriott Fort Worth

101 West 5th Street
Fort Worth, TX 76102

252 Room Hotel
Managed By Crescent Hotels & Resorts



This role will oversee four amazing and dynamic properties in the DFW market. The new AC Hotel in Fort Worth is expected to be the leader in the growing Fort Worth market. The Courtyard, Residence Inn and Fairfield Inn in The Colony, is a thriving complex in the market as it is nestled between Frisco and Plano. We are seeking a highly successful and talented Complex Director of Revenue Strategy to oversee these properties. This role will work on site and be shared between the two locations.

Job Overview: To maximize revenue and yield penetration through proper management of room inventories, products and channels, across all distribution channels for assigned hotel(s). This is a property-based position and would support multiple properties. Determine and implement strategies to achieve this through analytical and technical knowledge of hotel revenue systems and business intelligence tools.

Reports To: General Managers

Essential Job Functions:

  • Develop and recommend strategies daily to maximize revenue generation and exceed goals
    • Including but not limited to room product, segmentation mix and pricing
    • Implement, quantify, and revise strategies as needed to reach goals
  • Compile data, analyze trends, and develop accurate weekly/period forecasts by expected deadlines
    • Complete and communicate to all departments to ensure appropriate staffing levels and expectations
    • Meet with other EC team members to validate forecast and develop plans to improve performance
  • Manage reservations, inventory, property management, and revenue management systems
    • Create and oversee transient rate plans
    • Build and maintain group blocks
  • Conduct weekly strategy meetings to ensure all implemented tactics are achieving desired effect
    • Monitor pace and pickup
    • Adjust pricing across segments, products, and channels
    • Manage yielding of discount segments
  • Provide analysis for weekly and monthly communication to owners on topics related to forecast, STR performance, and revenue strategies' success and opportunities
  • Assist in developing and inputting annual budget and marketing plans
    • Contribute in meeting/exceeding the overall hotel(s) goals
  • Manage property content across all channels
    • Coordinate with Digital Strategy team and Director of Sales and Marketing to best showcase room products and promotions for revenue generation
  • Collaborate with Director of Sales in the validation of optimal business mix between Group, Transient, and Contract
    • Provide stay pattern, displacement analysis, and pricing recommendations for group and negotiated rates
    • Work with Sales team to establish and update Group MARs and ceilings
    • Manage out of order rooms and impact to revenue
    • Conduct weekly Group Pickup and Wash meetings
    • Advise policies and set procedures for additional tasks that cross disciplines between Revenue Management, Sales, Digital Strategy, Operations, and Finance
    • Utilize business intelligence tools to validate mix/find opportunities


  • Previous Revenue Management experience and success
  • Knowledge of hospitality sales, marketing and other revenue management functions to include research, planning, market positioning, market segments, internal marketing, distribution channels, sales management, brand management, reservations and yield management
  • Excellent oral and written communication skills
  • Excellent organization and time management skills
  • Proficient in Microsoft Office Suite
  • Proficient at statistical and competitive analysis
  • Positive, self-starting, problem-solving attitude
  • Strong interpersonal skills and possession of a full understanding of professional business ethics, decorum and social skills
  • Professional appearance and adherence to dress code standards


  • Ability to effectively analyze and use operational, financial, and marketing data to maintain and improve market share/penetration goals
  • Ability to work well under deadline pressure
  • Ability to multi task and able to maintain different timelines for multiple hotels at a time
  • Ability to develop and deliver effective presentations
  • Ability to quickly adapt to constantly changing markets

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Posted February 15, 2024

AC Hotel by Marriott Fort Worth

A Fort Worth newly-built pet-friendly hotel

AC Hotel Fort Worth Downtown is a new, upscale hotel in Fort Worth, Texas, near sites like Sundance Square, Dickies Arena, Fort Worth Zoo and Fort Worth Convention Center. The elegantly designed hotel features 252 guest rooms, all outfitted with modern conveniences and comfortable sleeping accommodations. In addition, this pet-friendly hotel also offers free WiFi, a 24-hour business center and fitness center. After a day exploring downtown Fort Worth, unwind at our restaurant and bar, AC Lounge, for delicious tapas and tasty cocktails. Relax on the outdoor patio and try our signature cocktail, A Custom Gin Tonic, or choose one from our seasonal cocktail menu developed by our expert mixologist. Our 5 event rooms totaling 4,200 sq. ft. are equipped with cutting-edge, high-tech equipment, making our hotel the perfect space to host a business meeting or wedding. AC Hotel Fort Worth Downtown offers the modern amenities you need to ensure your stay in Texas is comfortable and productive.