Manager, Global Brand Marketing Strategy - Lifestyle & Collections

Description

***This role is based at our corporate office in McLean, VA***

Operating within the Global Brand Marketing Strategy Team, the Lifestyle Brand Marketing Strategy team drives and leads marketing strategy for an exciting portfolio of brands: Canopy by Hilton, Curio Collection by Hilton, Graduate Hotels, Motto by Hilton, Tapestry Collection by Hilton, Tempo by Hilton, and helps support initiatives across other Hilton brands. The Manager, Global Brand Marketing Strategy, will report to the Senior Director of Global Brand Marketing and contribute to the success of the team by supporting the development of marketing strategies and activities that drive brand health and commercial performance for one of Hilton’s category-leading brands.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

Requirements

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Support development of marketing plans and strategies, both long-term and short-term, to help achieve Brand commercial goals. With particular focus on social media and digital channels. 
• Support leadership of projects to support brand marketing objectives. 
• Support new opportunities to grow awareness, attract and retain specific target customer groups to our Lifestyle brands.
• Enable a growing portfolio of hotels to market themselves locally by supporting the creation of centralized resources aligned with established brand identity guidelines.
• Monitor success and opportunities for improvement in a test-and-learn environment to improve return on investment.
• Present recommendations with inspiring visuals, and touches that adapt the information to make it concise and relevant for each audience.
• Promote Hilton’s sustainability and DE&I goals in everything you do!

How you will collaborate with others:

• Participate in category- and department-wide initiatives and represent the brands in task forces and interdepartmental efforts. 
• Partner with Brand Management team and cross-functional brand operating partners to help ensure correct Brand positioning across the organization and global portfolio of properties.
• Collaborate with partners at all levels across the enterprise, with a focus on Owners, Category, Global Brand Heads, and teams within the Marketing and Loyalty organization.

What projects you will take ownership of:

• Help identify core research and metrics to inform consumer trends, promote efficiency of marketing output, and develop engaging creative.
• Manage activities of internal and external agency partners to ensure on-strategy execution of high-impact brand marketing, including crafting clear briefs and facilitating creative reviews.  
• Assist in the development and analysis of marketing performance dashboards.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Five (5) years of work experience in marketing, advertising, brand management, or related field 
• Two (2) years of experience managing agency partners or integrated marketing teams, crafting distinctive consumer campaigns (digital and social experience)
• Experience managing marketing performance and identifying actionable insights.
• Experience communicating complex ideas to make recommendations and summarize results and areas of opportunity (both verbally and written)
• Ability to travel as needed, up to 20%, domestically and internationally.
• Ability to work from the McLean, VA office

It would be useful if you have:

• BA/BS Bachelor's Degree in Marketing, Communications, or Business
• Marketing experience in the hospitality or consumer goods industry
• Knowledge of franchise organizations and experience working within a franchise organization.
• Experience working on a global brand and within a global company.

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. 

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.