Senior Customer Insights Analyst
Full-Time
The Opportunity
Delaware North Global Headquarters is hiring a Senior Customer Insights Analyst to join our Marketing team in Buffalo, New York. As a Senior Customer Insights Analyst you will be specializing in Persona and Segmentation research, your core mission will be to cultivate deep, nuanced insights into our diverse customer segments across various subsidiaries, including Gaming, Patina Restaurant Group, Parks & Resorts, Sportservice, and Travel. By spearheading segmentation and persona development initiatives, you will identify the distinct needs, preferences, and behaviors of our customer groups, providing a foundation to shape strategic decision-making across the enterprise.
Pay
Minimum – Anticipated Maximum Base Salary: $68300 - $92200 / year
In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/whatweoffer.
Benefits
At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:
- Medical, dental, and vision insurance
- 401(k) with up to 4% company match
- Annual performance bonus based on level, as well as individual, company, and location performance
- Paid vacation days and holidays
- Paid parental bonding leave
- Tuition and/or professional certification reimbursement
- Generous friends-and-family discounts at many of our hotels and resorts
Responsibilities
- Lead persona and segmentation initiatives for diverse customer segments across Gaming, Patina Restaurant Group, Parks & Resorts, Sportservice, and Travel subsidiaries.
- Design and execute comprehensive persona research to uncover customer motivations, pain points, and aspirations; ensuring these personas are actionable and resonate across the business.
- Enhance understanding of the customer landscape through expert segmentation analysis, enabling targeted strategies.
- Advocate for customer-centric decision-making by integrating persona insights into all aspects of business strategy.
- Collaborate with customer-facing teams to embed segmentation insights into marketing, development, and customer experience strategies.
- Drive exceptional, personalized customer experiences across all touchpoints by championing customer understanding.
Qualifications
- Bachelor of Arts or Bachelor of Science degree.
- Minimum of 7 years of experience in market research or customer insights, showing progression in responsibility and expertise.
- Demonstrated maturity of judgment and confidence-inspiring presence.
- Strong relationship-building and influencing skills with exemplary integrity and a positive attitude.
- Organized, thorough work approach; adept at handling pressure and heavy workloads.
- Ability to collaborate with diverse stakeholders, manage competing priorities, and communicate complex information effectively.
Shift Details
Monday to Friday
Who We Are
At Delaware North, you’ll love where you work, who you work with, and how your day unfolds. Whether it’s in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there’s no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.
Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.
Delaware North
For over 100 years, Delaware North has been a global leader in the hospitality industry. We’re one of the world’s largest and most admired privately held companies. Founded and owned by the Jacobs family since 1915, Delaware North has operations in the sports, travel, restaurants, parks, resorts, gaming, and specialty retail industries.
At Delaware North, we take pride in offering a welcoming workplace where team members learn, grow, and succeed. Our impact extends beyond pay, benefits and other job perks to encompass the overall culture of the company. By offering an enriching employee experience, we support our team members and allow them to create exceptional guest experiences that are at the heart of the work they do every day both individually and as part of a team.
With Delaware North, you’ll experience moments like no other. From the first serve at an Australian Open final to iconic sporting events concerts at Wembley Stadium, and from celebrity sightings at restaurants at LAX to stargazing in Yosemite National Park, there is Delaware North. We work behind the scenes, making each guest experience the very best it can be. Delaware North team members serve guests in the United States, the United Kingdom, Australia, and New Zealand.
Join Delaware North at some of our most famous sporting venues like Globe Life Field, TD Garden, Truist Park, and many more. We have a variety of roles available, whether you’re interested in customer service, food and beverage, or operations. With the echoes of the cheers of passionate fans, it’s where legends are born and rivalries ignite. Whether you’re helping guests find what they’re looking for or supporting a team member, the energy is electric.
From the peaks of the mountains in Yellowstone National Park to the valleys in the Grand Canyon, Delaware North provides its team members with the support they need to be the best version of themselves and give the best service to our guests. We offer competitive benefits and perks, including employee discounts. We believe in empowering everyone to make the team better.
Patina 250’s seasonal menus with fresh, locally sourced ingredients provide creative, flavor-infused twists. Whether sipping a specialty drink at the bar, sharing dishes with friends, or enjoying a complete dining experience, the welcoming setting encourages you to be your best self. Patina 250 believes everyone plays a role in making our culinary journey memorable.
From the castles of Disneyland to the modern wonders of Epcot, Delaware North produces unforgettable memories. Delaware North supports its team members to be both dreamers and doers, offering career growth and development opportunities. Whether you’re helping a guest explore the cosmos at Space 220 Restaurant or creating unforgettable experiences in Pixar’s art, Delaware North wants you to help us make each day a magical adventure.
