Social Media Specialist

Description

Social Media Specialist will work closely with the Commercial Team to assist in the implementation of the marketing plan to increase hotel brand awareness.

What will I be doing?

 As a Social Media Specialist for the NT cluster you will perform the following tasks to the highest standards:

To act as a pro-active support function for all content generation across the cluster hotels. Work with the Marketing Executive to ensure maximization of all campaigns and activities including online demand generation Support the sales and commercial teams with development of content, collateral, presentations. Develop and maintain successful relationships and with key internal and external stakeholders ensure effectiveness of the marketing function Work actively to develop a profile in the hospitality and broader NT community for the hotels and the brands. Arrange hotel photography, videography in line with Hilton’s global photography standards Organise hotel collateral in-line with Hilton’s global brand guidelines across all channels. Ensure hotels compliance in using regional accredited suppliers including; designers, printers, photographers and liaison with Regional Marketing to ensure all accredited agencies receive latest corporate marketing guidelines Perform all duties and responsibilities in a manner that ensures your safety and that of others in your workplace Champion brand values and ensure the hotel adheres to brand and product standards as well as specific outlet style guides Drive and lead the hotel’s social media channels including internal communications and content creation and postings. Assist with hotel email marketing campaigns & monitor e-commerce activities of our Hotel and competitor hotels Assist updating all brand websites, online travel agents, and third-party websites to ensure the content is up to date, engaging and appealing

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ssist with developing & Implementing F&B marketing content and campaigns to increase covers and increase average check in the restaurant, bar and spa Assist with developing and executing leisure campaigns to cover need periods throughout the year, using both traditional and new media channels to target key source markets Assist with developing and executing seasonal GC&E campaigns in line with need months and special event periods Understand the role you play in the financial and commercial success of the business

Requirements

What are we looking for?

 To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Ability to understand key business indicators and competitive trends and develop approaches to these challenges
• Intermediate level of IT skills
• Experience using Canva
• Proven organisational and planning skills
• Ability to work under pressure at all times

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

• Previous Hotel or leisure sector experience
• Previous Marketing experience in a similar environment
• Basic knowledge of budgeting or cost-management
• Relevant degree, in marketing, business development or other relevant business field, from an academic institution

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!