Senior Analyst, Audience Strategy

Description

***This role is based at one of our corporate offices in Dallas, TX, or McLean, VA***

As the Senior Analyst, Audience Strategy you will develop complex audience design, strategy, and execution for multichannel customer communications, which include working with customer data, understanding and defining the parameters of the data, database structures, available models, campaign management tools thinking. This position will also play a key role in the planning of business campaigns to translate hypotheses and marketing objectives into optimal audience selection criteria.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

Requirements

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Craft sophisticated and multichannel campaigns guided by key stakeholder input
• Communicate the status of assigned campaigns to involved partners
• Perform rigorous quality assurance/control steps to ensure that audiences meet the desired campaign targeting requirements
• Demonstrate subject matter expertise of all relevant Hilton business and data knowledge

How you will collaborate with others:

• Partner with technology, data, channel, and model development teams to improve campaign targeting accuracy and impact
• Collaborate with fellow Audience Strategy team members to develop best practices to deliver strong results

What you will take ownership of:

• You will own the development, testing, execution, and monitoring of multichannel audiences within Treasure Data Audience Studio

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Three (3) years of proven experience with marketing campaign support and execution
• Two (2) years of professional experience with hands-on experience using Treasure Data Audience Studio to enable ad-hoc and journey communications and messaging
• Intermediate experience reading SQL queries
• Experience with User Acceptance Testing (UAT) during data/platform migration
• Willingness to travel as future needs require

It would be useful if you have:

• BA/BS Bachelor’s Degree
• Experience in Business to Customer (B2C) marketing
• Experience with hospitality industry and/or credit card/financial services

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. 

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.