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The Legendary Heart of El Paso

Welcome to The Plaza Hotel Pioneer Park — a landmark property that has been reborn as El Paso’s most luxurious boutique hotel. Since its debut in the 1930s, The Plaza has commanded a striking position along the city’s skyline, welcoming A-listers such as Conrad Hilton, Elizabeth Taylor and other Hollywood’s elite and dignitaries. Now, the iconic 130-room hotel is reasserting itself as the starlet of the city and inviting both travelers and locals to step inside and make new, everlasting memories. Whatever draws you here to Texas, you’ll discover a singular stay at The Plaza, which embodies both its glamorous past as well as its modern revival.

An El Paso Icon Since 1930

Once the favorite retreat of Hollywood’s elite, The Plaza Hotel Pioneer Park is a monumental fixture in West Texas, returning from a multi-year restoration to mark the true reinvigoration of El Paso. Once the tallest building in El Paso, the 19-story property was one of hotelier Conrad Hilton’s first high-rise hotels, solidifying its position as one of the city’s most celebrated features in the oldest section of downtown.

Revive

Modern Luxury With Art Deco Inspirations

When you stay with us at The Plaza, you’ll feel transported. All of our 130 rooms and suites take cues from the Pueblo Revival Art Deco architectural style and the dramatic scenery of surrounding West Texas, including its limitless skies and the rugged peaks of the Franklin Mountains. Discover luxe details — channel-tufted headboards, Matouk linens, Caffe Bruno marble — at every turn, and an expansive art collection that rivals top galleries and museums. Every time you come back to The Plaza, you’ll feel like a modern-day Elizabeth Taylor as you retreat to your thoughtfully furnished guest room.

Savor

Reinventing the Culinary Narrative In El Paso

Meet locals and other guests when you dine at Ámbar Restaurante. El Paso's top wood-fired Mexican restaurant reimagines centuries-old ingredients. Home to the largest agave spirit collection in North America, sample the rarest tequilas and mezcals around its polished wood bar.

Unite

Legendary Love Stories Begin Here

Your day is more than a wedding; it’s a day forever locked in history. The Plaza Hotel Pioneer Park has been the most sought-after wedding venue in El Paso since we first opened our doors in the 1930s. Today, we offer couples the mastery of our award-winning culinary team and a collection of elegant, customizable spaces from our rooftop terraces for micro weddings to our historically restored ballroom for receptions.

An Industry Leader in Hospitality

HHM Hotels is the preferred operator to many sophisticated and institutional owners of hotel real estate, including public and private owners, across the United States and Canada. We are known for consistent outperformance in operating results, the stability of our managed portfolio and operating teams, and our unrelenting focus on people, processes, and technology. HHM Hotels is tireless in delivering results and working closely with our owners across a portfolio of 240 hotels and over $2BN in managed revenues in the United States and Canada.

MANAGEMENT

For the past 30 years, HHM Hotels has focused on building out specific and differentiated capabilities and technology to serve our owners and drive industry-leading results in the areas of revenue generation, cost management, service delivery, and associate development and retention. In particular, we have focused on developing proprietary data, processes, and business systems to drive advantage and maintain our unwavering focus on results across every aspect of our managed hotels.

INVESTMENT

HHM Hotels has a highly active and productive investment team that seeks to leverage our operating capabilities and market knowledge to source, underwrite, and introduce deals to our stable of industry-leading investment partners. We have helped put together dozens of related deals and focus carefully on potential operational efficiencies, brand or market repositioning opportunities, and other ways that we can find value through our extensive market knowledge, operating capabilities, and in-house legal, asset management, and risk management teams.

BRAND POSITIONING

Our experience with branded and independent hotels allows us to quickly determine the brand positioning within a local market to ensure the highest operational profitability. We understand the demands of hotel openings and rebranding because we’ve been on the ground to lead them, from Forbes Five-Star property openings and global product launches to corporate rebranding projects around the world.