Develop and execute strategic sales and marketing plans against a defined hotel budget to maximize revenues through direct sales, marketing, e-commerce channels, public relations and community partnerships. This position is responsible for achieving the revenue goals set forth by the Vice President of Sales & Revenue Management. Success will bemeasured by: incremental revenues for the specific portfolio, new business conversion and increased customer value and ROI. The ideal candidate must have Proven Leadership ability to influence, develop, and empower employees to achieve sales objectives and maintain a thriving work environment. S/he must have the ability to train and develop the next generation of leaders.
Essential Duties and Responsibilities:
Direct Sales:
- Responsible for revenue maximization for assigned hotels including group, contract, transient and catering
- Complete weekly sales activities (Goals TBD by points)
- Set and execute minimum guidelines for Sales Team: TBD (IE10Outside, 20Prospecting, 3Sites, 7Maintenance)
- Plan travel into assigned market (Goal TBD by VP, Sales&Revenue Management)
- Aggressively solicit New Business and meet all goals as assigned
- Maintain consistent verbal and written communication with clients
- Conducton site and digital presentation to potential clients
- Implement strategic account management; develop multiple contacts, research/qualify various departments and divisions with the organization for full account qualification.
- Execute strategic sales plans to positively affect revenues within assigned portfolio
- Review/monitor brand reports and tools to assist in identifying potential businesses and activities within the market
- Respond to all customer inquiries within 4 hours.
- Be aware of new business opportunities in and around your market; monitor through local newspapers, business journal, trade publications, internet resources, and Google alert, etc.
- Networking with organizations that will assist with the development of future opportunities
Sales and Communication:
- Collaborate with Operation Partners to deliver revenue results: constant communication with VP, Sales&Revenue Management and VP of Operations
- Partner with Marriott/Hilton/IHG Account Executives—refer leads and use as an extension of the Sales Team
- Be familiar with competitors’ and their selling strategies. Recognize what opportunities exist to move share from the competitors
- Accurately communicate details on accounts to the operating departments as needed
- Understand the hotel’s operations, including room types, meeting capacities, services, features and benefits
- Communicate with Revenue Management to ensure that pricing is appropriate and adjust selling strategies as needed
Sales Administration:
- Enter all sales activities in Sales PRO. Commit to 100% adoption and update account information daily.
- Compile and complete weekly/monthly/quarterly reports as assigned
- Attend Sales Training as scheduled.
- Observe and strategize according to prime selling time (Monday–Thursday, 9am-12noon & 1pm-4:30pm daily)
- Monthly mileage and expense reports
- Maintain brand compliance
Leadership Support:
- Make recommendations for the recruitment, hiring and terminations.
- Administer training and performance reviews for the sales and catering team; review goals, give specific and timely feedback and coaching and counseling as needed.
- Manage and motivate sales effort for entire team to include a systematic and comprehensive marketing plan
- Eliminate barriers to successful selling, streamline operations, recommend improvements and develop SOP's
- Involvement with Front Line training, including Front Desk staff and On-Site Coordinators
- Be a leader and role model to all employees.
Corporate Support:
- Participate, as requested, in the planning and implementation of Naples Hotel Group sales policies and programs
- Participate in company-wide sales efforts, trade shows, corporate meetings, and any other event or activity deemed to be in line with the overall revenue goals
- Allocate both dedicated and shared sales resources to achieve maximum revenue return on invested sales dollars by focusing efforts on those customers who are the most profitable
- Perform other duties or tasks as assigned by Naples Hotel Group Principals
Education and/or Work Experience Requirements:
Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession. This includes knowledge required for management of people, complex problems and efficient sales activities. Make decisions within the standards of the position, which can impact more than one department. Must possess highly developed communication skills to frequently present, negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients.
Standard Qualifications:
- Four-year degree or equivalent experience
- 3-5 years within the multi-hotel sales discipline preferred
- Ability to read, write and speak English, with excellent grammar and communication skills (written and verbal)
Additional Qualifications:
- Capable of handling multiple hotels’ sales and marketing
- Travel required: Requires overnight travel 30% of the time.
- Hours Required: this is a salaried position, 45-50 hours per week is required
- Available to meet guests outside the scope of regular business hours
- Well organized and detail oriented
- Must be able to work independently and multi-task, prioritizing as appropriate
- Display initiative, perseverance and analytical skills.
- Team player and ability to get along with others
- Must have the ability to communicate issues and concerns at all levels of the organization
- Must have planning and problem-solving skills that include the ability to tie strategies and planning actions to results
- Requires working knowledge and experience using Microsoft Office products including Word, Excel, and Outlook
- Must be able to scan and assess competitive arena to refine/improve customer value proposition
- Excellent customer service skills: the ability to manage the customer decision and relationship process
PhysicalRequirements
While performing the duties of this job, the employee is regularly required to sit; stand; bend; walk; use hands or finger; or feel objects, tools or controls; lift boxes (up to 15 pounds); talk and hear. Vision abilities required by this job include close vision to a computer screen.
OTHER Requirements:
- Employee must maintain a neat, clean and well-groomed appearance (specific standards available).
- Regular attendance in conformance with the standards, which may be established by Naples Hotel Group from time to time, is essential to the successful performance of this position. Employees with irregular attendance will be subject to disciplinary action, up to and including termination of employment.
- Upon employment, all employees are required to fully comply with Naples Hotel Group rules and regulations for the safe and efficient operation of the hotel facilities. Employees who violate hotel rules and regulations will be subject to disciplinary action, up to and including termination of employment
As a family-owned business built on genuine relationships, Naples Hotel Group places immense value on the character and quality of our team. We are dedicated to creating an environment where associates serve each other, our partners, and the community with kindness and respect, working together toward meaningful shared success. Our tight-knit team structure ensures every voice is heard, fostering a collaborative culture rich with opportunities for career advancement and personal development.
Comprehensive Benefits Package for Full-Time Employees
- Paid Time Off: 2 weeks of vacation in the first year and 4 sick days per year
- Comprehensive health, dental, and vision insurance, plus disability and life coverage
- 401(k) with employer match
- Exclusive global hotel discounts
- Career growth opportunities across our hotel portfolio
- Additional perks including paid volunteer time and lifestyle discount
Posted January 5, 2026