Director of Marketing- Hilton Phoenix Resort at the Peak

Description

JOB OVERVIEW: The Director of Marketing is a strategic leader responsible for defining and owning the brand vision, creating integrated, high-impact marketing strategies that elevate the resort’s market position, and aligning cross-department teams and external agencies to drive awareness, revenue, and long-term growth. This role requires oversight of budgets, brand stewardship, competitive insights, and executive collaboration to ensure cohesive, luxury-aligned messaging and outcomes. The role is responsible for development and execution of overall property promotion and strategy to gain maximum exposure.

REPORTS TO: Director of Sales & Marketing

ESSENTIAL JOB FUNCTIONS:

1. Own and lead The Peak’s brand strategy, reputation, and market positioning, driving a full-funnel repositioning that elevates awareness, strengthens credibility, and drives revenue.
2. Developing strategies and execution of marketing initiatives for leisure business, event driven, group and social event business.
3. Developing strategies and execution of social media campaigns across all relevant channels.
4. Developing new partnership marketing opportunities for increased exposure and guest experiences.
5. Creating experientially driven programming and activations based on target demographics.
6. Working with Crescent Digital Strategist to continually enhance vanity & brand websites to drive best maximum exposure.
7. Management of third-party OTA sites ensure accurate representation and the best possible positioning on each.
8. Leading marketing campaigns from the idea stage through to their execution and implementation.
9. Monitoring and evaluating online media campaigns to keep them fresh and effective.
10. Working with other department heads and staff to ensure objectives for each initiative is discussed and understood by entire team.
11. Collaborating with Finance to set and stay within budget.
12. Staying current with emerging opportunities in the digital marketing world.
13. Proactively identify operational challenges associated and work with the hotel staff and customer to solve these challenges and/or develop alternative solutions.
14. Leverages partnerships to promotes hotel, develops leads and secure re-bookings. Develops and maintains local partnerships within community institutions and businesses advantageous to property’s business objectives.
15. Works with Area Director of Revenue Management to identify areas of opportunity and devise plans and actions to secure.
16. Ensures that all marketing initiatives are consistent with The Peak brand. Managing online brand, ensuring brand messaging / pillars are pulled through the websites and digital marketing.
17. Manages the Resort Pass relationship and work with them to create new revenue opportunities.
18. Planning and execution of PR worthy activations, programming, amenities, packages, etc.
19. Develop collateral as needed for all revenue areas of the property to pull the brand identity effectively and accurately through to all channels.
20. Possess basic knowledge of digital marketing tactics and ability to review results and measure effectiveness by channel including:
    1. SEO
    2. PPC
    3. Display Advertising
    4. Social Advertising
21. Serve as main point of contact between digital vendors and property
22. Continually enhance vanity & brand websites to drive best maximum exposure through content review (brand & vanity), providing actionable feedback and approving all website content ensuring SEO best practices are implemented. Responsible for providing digital vendor with content ideas, upcoming events, and assets (i.e. photography).
23. Overseeing all advertising content - responsible for reviewing, providing actionable feedback and approving paid advertising copy, display advertisements, and social media advertisements.
24. Coordinating with Sales, Operations and Revenue Management on packages, offers and deals and communicate offerings to digital vendor.
25. Working knowledge of content management system (WordPress) and understanding of its capabilities. Responsible for updating images, creating packages, uploading PDFs and other sales material.
26. Ability to leverage resources including brand, corporate support and best practices.
27. Development of email campaigns including timeline, content, targeting and management of email tool for outlets.

1. Develops and implements consistent, on-brand social media strategies to increase exposure and secure new spa and Rooms and Food & Beverage revenues.
   1. Ability to create content and manage social media calendar for the hotel and outlets.
   2. Understanding of social media marketing best practices and strategy across all major social media platforms (Facebook, Instagram and LinkedIn).
   3. Understanding, or ability to learn, the best practices for hotels/restaurants/hospitality brands within the social media space and the ability to implement those practices across all channels.
   4. Ability to create professional, relevant and on-brand content to be published to all profiles.
   5. The ability to strategically think and implement a plan on social media channels that will support brand awareness and larger sales & marketing goals.
   6. Ability to set goals and benchmarks for social media success and the ability to strategically plan on how to meet those goals.
   7. Ability to competently engage and respond to guests comments and messages across all platforms; knowledge of how to handle a guest crisis should it arise via social media.3Competency in using or learning additional social media tools – Facebook Business Manager, Sprout Social, etc.

28.Manages the annual marketing budget and ROI performance and Reports and presents at the GM/Ownership level.

29.Performs any other job-related duties as assign

1. REQUIRED SKILLS AND ABILITIES:

Must have the ability to communicate in English. Self-starting personality with an even disposition. Maintain a professional appearance and manner at all times. Can communicate well with guests. Must be willing to “pitch-in” and help co- workers with their job duties and be a team player. Knowledge of a hotel structure and how all departments interact. Ability to effectively communicate with customers in a friendly and positive manner, in order to solicit business, meet client needs and resolve complaints. Ability to move throughout the hotel to conduct site inspections.

A minimum of 5 years prior experience in digital strategy development and execution is required.

PERFORMANCE STANDARDS

Customer Satisfaction:

Our customers are what we are about. One of the keys to a positive guest experience is positive interaction with Crescent staff. It is essential that you remain professional at all times, and that you treat all guests and associates with courtesy and respect, under all circumstances. Every Crescent associate is a guest relations ambassador, every working minute of every day.

Work Habits:

In order to maintain a positive guest and associate experience, your work habits should always meet and strive to exceed hotel standards for work procedures, dress, grooming, punctuality and attendance. You should be adaptable to change in your work area and in hotel procedures with a willingness to learn new skills and/or improve existing ones, have the ability to solve routine problems that occur on the job and ask for help whenever you are not sure how to do something.

Safety & Security:

The safety and security of our guests and associates is of utmost importance to Crescent. Every Crescent associate should adhere to the hotel security policies and procedures, particularly regarding key controls, lifting heavy objects, using chemicals, and effectively reporting safety hazards and safety concerns.

NOTE:

This description excludes non-essential and marginal functions of the position that are incidental to the performance of the fundamental job duties. Furthermore, the specific examples in each section are not intended to be all-inclusive. Rather, they represent the typical elements and criteria considered necessary to perform the job successfully. Other job-related duties may be assigned by the associate’s supervisor.

Furthermore, this description is subject to change, in the sole discretion of the Company, and in no way creates an employment contract, implied or otherwise; each associate remains, at all times, an “at will” associate.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.