Photo of VOCO The Shelby – Myrtle Beach, Myrtle Beach, SC

Director of Sales

VOCO The Shelby – Myrtle Beach

1802 North Ocean Boulevard
Myrtle Beach, SC 29577

Hotel with 241 Rooms
Managed By Springboard Hospitality
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Compensation: $75,000 to $90,000 per year, Full-Time

Hotel Equities, a multi-award-winning hotel development and hospitality management company, is currently searching for a remarkable Director of Sales for voco, The Shelby in Myrtle Beach, SC.

Your Expertise Shapes Us

 The Director of Sales will be responsible for the development and implementation of the total sales effort of the hotel, including securing new accounts, maintaining existing accounts, and executing sales and marketing strategies to maximize the profitability of the hotel while maintaining customer satisfaction. Other responsibilities may include but are not limited to the following:

  • Developing and maintaining relationships with key clients in order to produce group business, including room sales, F&B sales, and catering/banquet services. 
  • Attending networking events, developing and maintaining good relationships with officials and representatives of local community groups, companies, and trade organizations, and attending local and out-of-town meetings and conventions in order to generate sales for the hotel
  • Conducting site tours
  • Maintaining customer database
  • Developing contracts and following up with customers
  • Developing and managing the departmental budget and monitoring sales activity and performance to ensure sales meet or exceed the established profit plan and to accurately report variances/projections to management  
 You Are
  • An experienced Director of Sales with 3+ years of hotel sales experience
  • Experience with Marriott, Hilton, IHG, Wyndham, or Hyatt sales processes and systems.
  • Well versed with Tripleseat, Delphi, Opera & Profitsword
  • Well organized, detail-oriented, and able to work independently.
  • Display initiative, perseverance, and analytical skills
  • Team player, professional, and lead with integrity
  • Available to meet guests which may include weekends
  • Ability to read, write and speak English, with excellent grammar and communication skills (written and verbal)
  • Engaged, authentic, and prepared to prospect, sell, and maintain accounts to positively impact revenues for a "best in class" hotel!
We Are

Hotel Equities is an award-winning hospitality company with a diverse culture and a unique environment that empowers our team to exceed guests' expectations and make a distinct difference in people's lives.

At Hotel Equities, we have redefined business culture and captured it in our core values. From our Atlanta-based headquarters throughout all of our hotels, these values aren’t posted on a wall and are ignored. They define who we are and how we conduct ourselves with investors, guests and one another.

Hotel Development Company | Hotel Equities

What We Can Offer You
  • $75k-$90k | based on experience
  • Bonus
  • Relocation
  • Cell phone allowance
  • Health, vision and dental insurance
  • 401(k)
  • Vacation and Sick Pay
  • Paid Holidays
  • Discount programs for shopping, travel, tickets and more.
  • Access to our Talent team to help you reach your career growth goals.

EOE/DFW

Please note that this job description is not an exclusive or exhaustive list of all functions that a Director of Sales may be asked to perform

Posted March 19, 2026

About VOCO The Shelby – Myrtle Beach

Oceanfront Hotel in the Heart of Myrtle Beach Welcome to voco™ The Shelby - Myrtle Beach, nestled on the shores of beautiful Myrtle Beach. Our hotel features sleek guestrooms and suites with iconic views of the ocean, direct beach access, outdoor swimming pool with lazy river, a state-of-the-art fitness center, and dining at The Shelby Beach Club and The Palm & Pebble. The hotel is a short drive from Myrtle Beach Airport and Myrtle Beach Sports Center and just steps from the Myrtle Beach Boardwalk and SkyWheel Myrtle Beach. Whether you're here for business or leisure, you'll find the perfect blend of comfort and convenience. Book your stay today for an unforgettable experience.

About Springboard Hospitality

We are powered by the brightest minds in the industry. People are the cornerstone of the Springboard experience. We believe in nourishing talent, motivating creativity, and advocating for inclusion, compassion and respect. Our associates grow and thrive at every level. As a result, our team members are at the top of their game. Known for getting it right the first time, they’re empowered, original, and intuitively adaptive. Want to work for a team that believes in you and what you can do? Take the first step towards a new career in hospitality now. Apply today.

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