Group Sales Manager

The Sales Manager drives revenue growth by developing new volume accounts, strengthening relationships with existing clients, and expanding the hotel’s presence within the local business community. This role directly contributes to the property’s financial success through strategic sales initiatives, contract negotiations, and effective account management.

HOW YOU’LL SHAPE THE EXPERIENCE & FUTURE

• Identify, negotiate, and secure contracted revenue from new and existing volume accounts in line with the hotel’s business objectives.
• Develop and present competitive corporate rate proposals using revenue management strategies.
• Prepare comprehensive RFP responses that deliver mutual value to both the client and the hotel.
• Actively pursue new business opportunities through sales calls, site visits, networking events, and participation in community and industry organizations.
• Create, execute, and refine strategic sales action plans to meet or exceed revenue targets.
• Maintain accurate records in the contact management system to document client activity and sales progress.
• Negotiate and finalize contracts aligned with hotel revenue goals, occupancy patterns, and business mix targets.
• Communicate client needs across departments to ensure flawless service delivery and guest satisfaction.
• Represent the hotel at trade shows, sales blitzes, and community events to increase market visibility.
• Conduct ongoing competitive analysis and maintain detailed market intelligence to identify emerging opportunities.
• Foster strong relationships with local businesses, civic organizations, and key community partners to strengthen the hotel’s reputation and engagement.
• Other duties as assigned.

KEY STRENGTHS FOR SUCCESS

• Strategic thinker with strong negotiation and relationship-building skills.
• Results-driven with proven ability to meet or exceed revenue goals.
• Excellent communication, presentation, and interpersonal abilities.
• Highly organized with strong attention to detail and follow-through.
• Collaborative mindset with a focus on teamwork and client satisfaction.

PROFESSIONAL EXPERIENCE

• Minimum of 2 years of hotel sales or related industry experience.
• Demonstrated success in business development, account management, and contract negotiation.
• Experience using CRM or contact management systems to track sales activity preferred.

ACADEMIC BACKGROUND

• Associate’s degree in Sales & Marketing, Business, or a related field.
• Equivalent combinations of education and relevant experience will be considered.

BENEFITS

• Medical, dental, and vision (HSA available)
• Company-paid disability & life insurance
• Employee Assistance Program
• Supplemental benefits
• 401(k) with match
• Employee discounts
• Paid vacation & sick time