Director of Marketing

Description

The Westin Tempe is looking for a Director of Marketing to join our amazing Team!

WHY THE WESTIN TEMPE?

At The Westin Tempe, you'll join a property at an exciting inflection point—two major new restaurant concepts opening, a rooftop that defines the Tempe skyline, and a team that brings the energy of a city that never stops. If you're a marketer who's as excited about the next big holiday activation as you are about driving revenue, this is your role.

**Summary of Benefits**

Team Member and Family Room Discounts for both Crescent Hotels and Resort and Marriott Hotels

Flexible Schedules

Career Growth & Development

Insurance Benefit Available for both Full Time and Part Time Team Members

401k Plan and Company Match Program

Vacation Pay / Sick Pay – Full Time and Part Time Team Members

Holiday Pay – Full Time Team Members

Amazing Recognition Programs/Giving Back – Community Outreach

Tuition Reimbursement

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do! We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.

The Director of Marketing is a senior leader and brand champion responsible for driving awareness, branding, and revenue across all hotel and outlet channels. This is a highly visible, hands-on role for a marketer who thrives in a fast-moving hospitality environment, loves F&B as much as rooms, and brings both creative instincts and data-driven discipline to every campaign.

ESSENTIAL JOB FUNCTIONS

1. FOOD & BEVERAGE MARKETING

This is where you'll spend the most of your energy. The Westin Tempe's five outlets are central to our identity and our revenue—and you'll treat each one like a brand unto itself.

• Lead marketing strategy, campaign planning, and execution for all five F&B outlets: Terra Tempe Kitchen & Spirits, Skysill Rooftop Lounge, Cup of Joe Market Café, and the highly anticipated openings of Sushi by Bou and Capriotti’s Sandwich Shop.
• Develop and execute integrated launch campaigns for Sushi by Bou and Capriotti’s Sandwich Shop, building pre-opening buzz, waitlist strategies, and press-worthy grand opening moments.
• Create and manage seasonal promotions, happy hour campaigns, special events, and programming activations that drive local traffic and repeat visits.
• Build a loyal local following through targeted outreach, influencer partnerships, community events, and neighborhood-level storytelling.
• Collaborate with outlet managers, promoters and chefs to develop compelling content around menu launches, chef specials, and seasonal ingredients.
• Oversee reservation-driving initiatives across platforms (OpenTable, Resy, etc.) and coordinate with operations to maximize covers during key dayparts.
• Develop marketing collateral—menus, table tents, digital assets, promotional signage—that reflects each outlet's brand identity and energy.

2. HOTEL MARKETING & BRAND STRATEGY

• Own and execute the property's comprehensive hotel marketing plan aligned with occupancy goals, ADR targets, and revenue objectives.
• Champion the Westin brand identity on property—ensuring all marketing communications reflect Westin's well-being philosophy, elevated tone, and signature visual standards.
• Partner with Commercial team to develop promotions, packages, and offers that drive direct bookings and Brand.com contribution.
• Coordinate with Crescent Corporate Marketing and Marriott brand teams to leverage resources, best practices, and co-op opportunities.
• Manage Marriott brand platforms to ensure accurate, compelling, and conversion-optimized content.
• Identify PR-worthy programming, packages, and activations, coordinate media visits and press opportunities in partnership with PR resources.
• Develop B2B marketing initiatives supporting group sales, meetings, and event business.

3. SOCIAL MEDIA STRATEGY & CONTENT:

• Develop and manage social media strategies for the hotel and outlet accounts across Instagram, Facebook and emerging platforms as needed.
• Review monthly content calendars in collaboration with our social agency that reflect seasonal programming, outlet promotions, hotel packages, and community events.
• Produce or oversee production of professional, on-brand content—photography, video, Reels, Stories—that captures the energy of the property and its outlets.
• Build and manage relationships with local influencers, campus content creators, and lifestyle tastemakers to amplify reach and credibility.
• Monitor engagement and manage online community across all platforms with a voice that matches each brand.

4. DIGITAL MARKETING & PAY-PER-CLICK ADVERTISING:

• Serve as the primary liaison between the property and digital agency partners managing SEO, PPC, display advertising, and social ads.
• Review, approve, and provide actionable feedback on paid advertising copy, display creative, and social media ad campaigns.
• Monitor and optimize digital campaign performance across channels including paid search (Google, Microsoft), display, metasearch, and OTA advertising.
• Oversee website content strategy across brand and vanity sites; ensure SEO best practices, brand consistency, and conversion optimization.
• Utilize CMS platforms (e.g., WordPress, Marriott tools) to update imagery, create packages, and upload promotional materials.
• Stay current on emerging digital marketing trends and technologies relevant to hotel and restaurant marketing.

5. EMAIL MARKETING & CRM:

• Develop and execute targeted email marketing campaigns for both hotel and outlet audiences—including newsletters, promotional blasts, event invitations, and post-stay communications.
• Develop campaign timelines, content, targeting parameters, and post-send reporting.
• Coordinate outlet-level email programs—including happy hour drives, event invitations, and new menu launches.

6. CREATIVE DIRECTION & COLLATERAL:

• Oversee the creation of marketing collateral across hotel and outlet brands—including print menus, digital assets, signage, promotional materials, and presentation decks to meet brand guidelines.
• Design or direct design of materials using Canva and/or other creative applications, maintaining consistent brand standards for each outlet and the hotel.
• Coordinate photography and videography shoots for hotel rooms, F&B outlets, events, and seasonal campaigns; ensure assets are properly archived and distributed.

7. REPORTING, ANALYTICS & BUDGET MANAGEMENT:

• Track and report on KPIs across all marketing channels—website traffic, email performance, social engagement, paid media ROI, outlet reservation volume, and hotel direct booking contribution.
• Translate data into actionable insights; present regular performance updates to the DOSM, General Manager, and ownership.
• Manage the annual marketing budget in collaboration with Crescent Corporate Marketing, ensuring strategic allocation across channels and adherence to financial guidelines.

REQUIRED SKILLS AND ABILITIES:

Must have the ability to communicate in English. Self-starting personality with an even disposition. Maintain a professional appearance and manner at all times. Can communicate well with guests. Must be willing to “pitch-in” and help co- workers with their job duties and be a team player and performs any other job-related duties as assigned. Knowledge of a hotel structure and how all departments interact. Ability to effectively communicate with customers in a friendly and positive manner, in order to solicit business, meet client needs and resolve complaints. Ability to move throughout the hotel to conduct site inspections.

QUALIFICATIONS

• 3+ years of progressive marketing experience in hotel, hospitality, or restaurant environments; combined hotel/F&B experience strongly preferred.
• Demonstrated success launching or marketing food and beverage concepts—from casual dining to upscale experiential brands.
• Strong command of digital marketing channels: SEO, PPC, paid social, display advertising, email marketing, and metasearch.
• Proficiency in social media content creation and platform management across Instagram and Facebook.
• Experience with Canva or other creative/design applications; ability to produce polished, on-brand materials independently.
• Marriott systems experience strongly preferred, including familiarity with brand platforms, and Marriott brand standards.
• Working knowledge of CMS platforms (WordPress preferred), email marketing tools, and CRM/GMS systems.
• Analytical mindset with the ability to interpret campaign data, generate insights, and optimize performance.
• Exceptional written and verbal communication skills; strong copywriting ability with an ear for voice and tone.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Creative, proactive, and highly organized with the ability to manage multiple projects and deadlines simultaneously.
• Flexible schedule availability including evenings, weekends, and holidays as needed for outlet events and activations.

PERFORMANCE STANDARDS

Customer Satisfaction:

Our customers are what we are about. One of the keys to a positive guest experience is positive interaction with Crescent staff. It is essential that you remain professional at all times, and that you treat all guests and associates with courtesy and respect, under all circumstances. Every Crescent associate is a guest relations ambassador, every working minute of every day.

Work Habits:

In order to maintain a positive guest and associate experience, your work habits should always meet and strive to exceed hotel standards for work procedures, dress, grooming, punctuality and attendance. You should be adaptable to change in your work area and in hotel procedures with a willingness to learn new skills and/or improve existing ones, have the ability to solve routine problems that occur on the job and ask for help whenever you are not sure how to do something.

Safety & Security:

The safety and security of our guests and associates is of utmost importance to Crescent. Every Crescent associate should adhere to the hotel security policies and procedures, particularly regarding key controls, lifting heavy objects, using chemicals, and effectively reporting safety hazards and safety concerns.

NOTE:

This description excludes non-essential and marginal functions of the position that are incidental to the performance of the fundamental job duties. Furthermore, the specific examples in each section are not intended to be all-inclusive. Rather, they represent the typical elements and criteria considered necessary to perform the job successfully. Other job-related duties may be assigned by the associate’s supervisor.

Furthermore, this description is subject to change, in the sole discretion of the Company, and in no way creates an employment contract, implied or otherwise; each associate remains, at all times, an “at will” associate.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.