Are you a strategic hospitality leader who thrives on driving revenue, building high-performing teams, and creating innovative sales and marketing strategies across a portfolio of hotels? If so, we invite you to explore this exciting opportunity with CN Hotels.
Vice President of Sales & Marketing
Full-Time
Position Summary
This position will require relocation to our corporate office in Greensboro, NC. The Vice President of Sales & Marketing is responsible for leading the overall sales, marketing and business development strategies across the hotel portfolio. This role drives top-line revenue growth through strategic leadership, market analysis, brand positioning, customer engagement, and team development while ensuring alignment with company objectives.
Key Responsibilities
- Develop and execute portfolio-wide sales and marketing strategies, annual budgets, and business plans to achieve revenue goals.
- Lead and mentor sales leaders across group, corporate, consortia, and leisure segments, fostering a high-performance culture and talent development.
- Analyze market trends, customer insights, and competitive activity to identify opportunities and adjust sales strategies.
- Partner with Revenue Management to optimize pricing, distribution, channel mix, occupancy, ADR, RevPAR, and total revenue performance.
- Oversee marketing initiatives, promotional campaigns, CRM programs, and strategic partnerships to increase market share and brand awareness.
- Manage corporate, group, and consortia business development, including account management, RFP strategies, trade marketing programs, and industry partnerships.
- Direct participation in key industry events, trade shows, client engagements, and networking organizations.
- Ensure effective use of sales, reservation, and distribution systems, including Delphi, Demand 360, etc.
- Lead quarterly action plans, sales reporting, forecasting, and performance reviews.
- Proficient in hospitality technology and revenue management platforms, including PEP, Opera PMS, Power of M, Lighthouse and Kalibri Labs.
- Collaborate with General Managers and corporate leadership to support property-level and portfolio-wide objectives.
- Establish performance standards, accountability measures, and incentive programs to drive team productivity and results.
- Recruit, develop, and retain top sales talent while building a strong leadership pipeline for future growth.
Qualifications
- Bachelor's degree in Business, Marketing, Hospitality Management, or related field.
- Minimum 15 years of progressive sales leadership experience within hospitality, including strategic sales, brand development, and revenue growth responsibilities.
- Demonstrated success managing group, corporate, consortia, and hotel sales segments.
- Strong industry network and established customer relationships.
- Experience developing and managing budgets, marketing plans, and revenue strategies.
- Proven ability to build, coach, and lead high-performing sales teams.
- Strong analytical, financial, organizational, and project management skills.
- Proficiency with Microsoft Office, Google Workspace, Opera, and hospitality sales systems.
- Excellent communication, presentation, negotiation, and relationship-building abilities.
- Knowledge of current hospitality industry trends, distribution channels, and market dynamics.
Posted August 12, 2026
About CN Hotels
CN Hotels Inc. thrives on passion towards hospitality. Founded in the spirit of mutual support, family values, and the desire to serve others, the company encourages communication between management and associates and an environment that is professional, reliable, and friendly. CN Hotels Inc. is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: CN Hotels Inc. is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at CN Hotels Inc. are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. CN Hotels Inc. will not tolerate discrimination or harassment based on any of these characteristics. We encourages applicants of all ages.