Sales and Events Manager

Ironwave is a premier hospitality organization which strives to create an experience that enriches not only our guests lives, but all those involved with our organization, including the employees. We do this through superior guest accommodations, legendary customer service, and treating guests and employees with respect and courtesy.

We are seeking an engaging, dynamic, and service-oriented Sales and Events Manager to join our team at Element by Westin Harrison Newark in Harrison, NJ.

The Sales and Events Manager is responsible for driving overall hotel revenue and implementing effective yield strategies across all segments, including group and transient rooms, group food and beverage, meeting space rentals, local catering, and other revenue streams. This role focuses on optimizing market mix, pricing strategies, and sales initiatives to maximize profitability while delivering exceptional guest experiences. The ideal candidate will lead and motivate the sales team to achieve established goals, while maintaining accountability for market performance, budgeting, forecasting, and revenue targets. Additionally, this role participates in the overall hotel operation as a Manager on Duty, contributing to a seamless and high-quality guest experience.

This is a full-time position.

Salary: $60,000.00-$65,000/year. This position is also eligible for a discretionary bonus based on individual performance and overall company results.

Responsibilities - The essential functions of the Sales and Events Manager position include but are not limited to the following tasks:

• Drive overall sales strategy to achieve and exceed revenue, ADR, and occupancy goals.
• Identify market trends and demand patterns to maximize opportunities in all seasons.
• Proactively solicit, secure, and grow key accounts, group business, and events.
• Negotiate contracts and pricing to optimize profitability while ensuring client satisfaction.
• Develop and execute strategic sales and marketing plans to increase market share.
• Analyze sales performance (booked vs. actualized) and adjust strategies to improve results.
• Manage group blocks, transient mix, and function space to maximize total hotel revenue.
• Lead the end-to-end client journey from prospecting through on-site event execution.
• Serve as the on-site contact for events, ensuring seamless coordination and service delivery.
• Collaborate cross-functionally with operations, revenue management, and marketing teams.
• Prepare and manage budgets, forecasts, and reports aligned with financial objectives.
• Recruit, train, and mentor sales team members to drive performance and accountability.

Travel: The Sales and Events Manager will be traveling, as needed.

Requirements/Skills:

• Bachelor’s Degree is preferred.
• Five to seven years of sales and marketing leadership in similar sized operation preferred.
• Must possess computer skills, including, but not limited to, use of Microsoft Word, Excel, Lightspeed, Fosse and Delphi.
• Knowledge of computer accounting programs, math skills as well as budgetary analysis capabilities required.
• Extensive knowledge of sales.
• Ability to assess/evaluate Associates’ performance fairly.
• Extensive knowledge of revenue management.
• Ability to recruit, supervise, train and motivate multiple levels of managers and associates.
• Knowledge of hotel and competitive market.
• Ability to analyze data and establish appropriate action plans.
• Perform other reasonable job duties as requested by management.

US Work Authorization is required.

Employee Benefits (upon eligibility): we value our team and offer a comprehensive benefits package designed to support your health, growth, and work-life balance:

• 401(k) with company match
• 5 PTO days annually, which includes vacation and sick time (pro-ration based on hire date).
• Company-paid holidays – enjoy time off with family and friends
• Medical, dental, and vision coverage
• Supplemental Benefits (accident, critical illness, hospital indemnity)
• Employee Assistance Program
• Company paid basic group Life and AD&D insurance + Long-Term Disability insurance
• Voluntary Life and AD&D Insurance
• Access to tax-advantaged accounts
• Employee referral incentives for successful hires

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.